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Leadership

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Our executives bring more than just experience to the table. Consistently striving for a brighter future in digital, Vendasta leadership works tirelessly to solve the problems facing local economies around the globe.

Vendasta Leadership principles
Meet the visionary leaders behind Vendasta
Brendan King

Brendan King

Chief Executive Officer

Sandy Lohr

Sandy Lohr

Chief Operations Officer

Brian Shelton

Brian Shelton

CHIEF FINANCIAL OFFICER

Brendan King
Chief Executive Officer
Brendan King is the innovative force behind Vendasta. Responsible for providing the vision, thought leadership, and business strategy, it is Brendan’s ability to focus on the big picture while maintaining quality on the finest details that drives Vendasta’s success. Prior to starting the company, Brendan has many business ventures, including a computer chain which was nationally franchised and was entrepreneurial force behind Point2 Agent, a real estate software company, where he grew its membership to more than 185,000 agents and brokers in 85 countries. He was named one of the Top 50 Saas CEOs by the Software Report in 2019. Brendan and Vendasta are almost synonymous. Both are governed by four core values: Drive, innovation, respect and agility. Brendan is extremely passionate about upholding these values while helping Vendasta on its path of becoming the #1 platform for selling digital solutions to local businesses.
Willem Els

Sandy Lohr

Chief Operations Officer (acquired company)

Sandy Lohr, previously the CEO of MatchCraft, a Vendasta-acquired brand, is passionate about the ongoing success of the local business ecosystem. Moving into Vendasta’s Chief Operating Officer role, Sandy helps shape Vendasta’s long-term strategy and works to align the culture, organizational design, company metrics, and overall operations toward those long-term objectives. She is responsible for the company’s revenue growth and customer-facing Channel Partner division, which encompasses demand generation, sales, customer success, account management, support, and retention, and the brilliant people within who take Vendasta’s platform and marketplace of solutions to market.

Thought leader, dog lover, mother, wife, golfer (wannabe), media executive, tech enthusiast…

Sandy is enjoying the SoCal lifestyle and leading the talented team at Vendasta. One of her many passions is working with non-profit organizations including educational organizations, a performing arts center, Rotary, Make-A-Wish, and the United Way.

Brian Shelton

Brian Shelton

CHIEF FINANCIAL OFFICER

As Vendasta’s CFO, and in conjunction with other senior executives, Brian is responsible for the financial oversight, financial planning and analysis of the company. He joined the company in 2023 to lead the company’s finance function.

Prior to joining Vendasta, Shelton was the CFO at a US-based technology company. Prior to that, he spent eight years at a leading global provider of software and data analytics to the real estate industry in the Dallas, Texas area. Shelton brings more than 25 years of financial experience to Vendasta, including broad exposure to mergers and acquisitions, treasury management, and raising capital, financial planning and analysis, and accounting.

Dale Hopkins

Dale Hopkins

Chief Technology Officer

Jeff Folckemer

Jeff Folckemer

SVP, Customer Expansion

Bryan Larson

Bryan Larson

VP, Strategy

Dale Hopkins
Chief Technology Officer
Dale Hopkins is Vendasta’s Chief Technology Officer, reporting to CEO, Brendan King. Over the past 10+ years Dale has been responsible for guiding the processes, technologies, and tools that make up the Vendasta ecosystem. Through his leadership Vendasta has scaled to over 20 Agile software teams with over 100 developers supporting millions of users in the platform.

Prior to Vendasta, Dale founded a software consulting company that specialized in digital video diagnostics and processing. Customers included Time Warner Cable and his previous employer Vecima Networks. Dale earned a bachelor degree in Engineering Physics from the University of Saskatchewan in 2005 with a dual degree in Computer Science.

Jeff Folckemer
GM, Customer Expansion
Jeff Folckemer is Vendasta’s GM of Channel Partner Expansion, and is the GM of Marketing Services. Reporting to the COO, Jeff is responsible for retaining, growing, and servicing the existing customer base of partners. This includes training, selling techniques, and overall understanding of Platform use, as well as Products and Services available to the partners SMB’s (customer base). Jeff joined Vendasta in September of 2018 to help scale and expand partners. Prior to Vendasta Jeff spent 20+ years working at the Hearst Corporation. His mission was to grow digital and help transition Hearst to a digital first mindset. Jeff holds degrees from Cansius College, and various other instutional learning progams included the Hearst Leadership/Management Institute.
Bryan Larson
Bryan Larson

VP, Strategy

Bryan Larson is Vendasta’s Vice President of Strategy, reporting to CEO, Brendan King. Bryan has been instrumental in the formulation, facilitation, and communication of the organization’s strategic initiatives and future goals. His contributions to product vision, and ability to align and mobilize teams has made a considerable impact on the company’s ongoing success. In addition to his role at Vendasta, Bryan provides consultation and mentorship to startups, is a guest lecturer at numerous post-secondary institutions, and an active public speaker in the tech community. Bryan joined Vendasta in 2013 to instate a scalable, world-class design team, set and govern experience standards, and enhance the corporate brand.

Prior to Vendasta, Bryan held positions with Yardi Canada and Point2 Technologies in the area of brand and design. He earned a B. Ed. degree from the University of Saskatchewan and holds certifications in scrum and UX management.

Jesse Redl

Jesse Redl

Chief Product Officer

Sanjay Manchanda

Sanjay Manchanda

Chief Marketing Officer

Jacqueline Wandzura

Jacqueline Wandzura

Interim Chief Revenue Officer

Jesse Redl, CPO
Jesse Redl
Chief Product Officer
Jesse Redl is the driving force behind Vendasta’s product strategy, serving as Chief Product Officer with a relentless pursuit of excellence. With over two decades of experience in the tech industry, Jesse combines innovative leadership with a deep understanding of product development to shape Vendasta’s success. Known for his straightforward approach, Jesse sees things in black and white. When he is given a path, he pursues it with the tenacity of a bull in a china shop, so it were.

Before joining Vendasta, Jesse played a pivotal role at Point2 as principal engineer, where his visionary leadership helped propel the company’s growth. A fan of “violent agreement,” Jesse thrives on aligning teams to push the boundaries of what’s possible, ensuring that every product decision drives meaningful impact.

Sanjay Manchanda, CMO
Sanjay Manchanda
Chief Marketing Officer
Sanjay Manchanda is the dynamic force behind Vendasta’s marketing vision, blending strategic insight with a passion for storytelling to drive transformative growth. As CMO at Vendasta, Sanjay leads the company’s global marketing efforts, leveraging his extensive expertise in brand development, go-to-market strategy, and demand generation to elevate Vendasta’s market presence. His deep understanding of both B2B and B2C markets, honed through key roles at Chargebee, Box, and Microsoft, makes him an invaluable asset to Vendasta’s mission of empowering digital agencies and SMBs.

Sanjay’s career is marked by his ability to build and scale high-performing teams, launch successful products, and shape new market categories. At Microsoft, he played a pivotal role in the global success of Office 365, driving product marketing for enterprise and mid-market sectors. His entrepreneurial spirit and passion for solving business problems have also led him to co-found a Silicon Valley startup, further enriching his perspective on innovation and growth.

Jean Parchewsky

Jean Parchewsky

VP, People Operations

Shakya Abeywickrama

Shakya Abeywickrama

GM, Marketing Services

Jacqueline Wandzura
Interim Chief Revenue Officer
Jacqueline Wandzura is Vendasta’s interim Chief Revenue Officer (CRO). In her role as CRO, Jacqueline is responsible for driving Vendasta’s revenue growth through strategic oversight of all revenue-generating departments. She leads the company’s sales, demand generation, customer success, account management, and retention teams, ensuring seamless collaboration across functions to maximize customer acquisition, satisfaction, and lifetime value. Jacqueline works closely with the leadership team to align the company’s revenue strategy with long-term business objectives and market opportunities.

She also plays a pivotal role in guiding Vendasta’s product-led growth strategy, which is driven by cross-functional teams focused on scaling revenue through innovative solutions and platform offerings. Since joining Vendasta in late 2013, Jacqueline has been instrumental in developing the company’s early partnership strategies and scaling its go-to-market approach.

An alumnus of NEXT Canada, the country’s premier entrepreneurial leadership initiative, Jacqueline co-founded and served as CEO of Triumf Mobile Rewards, a tablet and smartphone-based platform for small and medium-sized businesses to customize their loyalty rewards programs. She has been a speaker at TEDx UofS and WE DAY 2015, and represented Canada at the 2010 G8 and G20 Summits, the 2010 APEC Summit in Japan, and the 2011 G20 Young Entrepreneur Summit in France.

Jean Parchewsky
Jean Parchewsky
VP People Operations
Jean Parchewsky is Vendasta’s VP of People Operations. She is responsible for ensuring Vendasta is continually attracting, developing, and retaining an amazing team. Jean joined Vendasta in 2015 to lead the implementation of people programs and to grow the inspiring culture at Vendasta. Vendasta has been named Company of the year, the Best Place to work, and Canada’s Top 100 Employers, along with other numerous awards for being an innovative and highly people-focused workplace.

Jean is an alumna at the University of Saskatchewan with a degree in Psychology. She spent 20 years growing retail brands in Canada such as Zara, Esprit and Target before moving into technology. With over 500 employees, Jean leverages her education in psychology and expertise in leading effective teams to ensure employees do not come to Vendasta just to work but are able to be their best and live out their passions.
Jean is involved with the SaskTech Board and has been a speaker at Edwards School of Business, the University of Saskatchewan, Co. Labs and various Technology events.

Jean Parchewsky
Shakya Abeywickrama
GM, Marketing Services
Shakya Abeywickrama is Vendasta’s VP and Divisional GM of white-label Marketing Services. one of North America’s largest digital agencies. Focused on providing world-class service digital marketing offerings to local businesses, Shakya leads the division of five cross-functional teams with over 140 employees in website development, social media marketing, digital advertising, digital reputation management, and product marketing, helping over 600 channel partners support over 6,000 local businesses with their digital presence. A born and raised Sri Lankan, Shakya has called Saskatoon, Canada home for more than a decade. She is an alumni from the University of Saskatchewan and Edith Cowan University with bachelors in business specializing in marketing. She’s a leader who is passionate about female empowerment, gender equality, and diversity in the workplace and community.

During her volunteer hours, she serves on the board of SODS (a settlement agency for new immigrants), and also supports the emerging local tech community in Saskatchewan by working as a Tech Start-up Mentor for the provincial tech incubator Co.Labs. Shakya is intensely customer-focused with an intuition for consumer patterns and trends. She connects people across divisions and ideologies to drive innovation throughout Vendasta, and brings a contagious brightness to each project.