Vendasta Technologies announces today the official release of Review Generation—a tool that helps local businesses collect customer reviews and market them in an easy, non-interruptive way—to its 550+ agency and local media partners, which represent 400,000+ small and medium size businesses (SMBs) across North America.

This announcement comes at a time when online reviews are more valuable than ever. Not only do reviews continue to grow in volume, but they also play an increasingly important role in driving search traffic, acting as reliable social cues, and providing trustworthy recommendations during the buying process.

With Review Generation, local business owners can solicit feedback from consumers, either by uploading a list of customer contacts, messaging clients one-to-one, or featuring a review generation widget on their website. The system alerts business owners the moment a review is received and encourages sharing it across major review sites like Facebook and Yelp, as well as other vertical-specific sites (e.g., Edmunds and TripAdvisor). Also, with Vendasta’s Social Marketing tool, businesses can share positive reviews on social networks like Facebook, Twitter, Google Plus, and LinkedIn.

For the past eight months, Review Generation has been available solely to Vendasta’s beta partners, but today marks its wider release. This comes as an exciting addition to the reputation management industry, as Review Generation is a proactive solution designed to help businesses shape their brand, boost SEO, source content to share on social, and impact their operations by using feedback to improve their business.

“Asking customers for a review gives them a voice and allows them to express their opinion rather than leave it on a public site like Yelp,” says Brendan King, CEO of Vendasta. “It allows the business owner to discover issues before they become public and drastically reduce the amount of bad reviews their business gets. Furthermore, it lets the owner turn a potentially bad situation into a positive one, improve customer satisfaction, and increase the likelihood of getting a good review to share with others.”

Until now, the biggest objection regarding reputation management has been the fact that many businesses simply don’t have a lot of reviews. Review Generation solves this critical issue by generating feedback that strengthens SEO and generates positive word of mouth to create major business opportunities for both agencies and SMBs.

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About Vendasta

Vendasta’s platform empowers agencies and media companies to grow their sales of both digital and non-digital marketing solutions for local businesses. Through this platform, Vendasta combines a streamlined sales CRM and marketing automation system with a white-labelled marketplace to identify when business owners are ready to buy, providing a 10X lift in sales and a 10X decrease in cost of customer acquisition. Beyond a DIY interface for local businesses, Vendasta’s suite of tools are fully integrated with an agency Concierge system for “Do It For Me” and “Do It With Me™” services. For more information, visit