Saskatoon, SK (March 28, 2018) – Vendasta is thrilled to announce a valuable new addition to its award-winning platform. Customer Voice in the Vendasta Marketplace will provide businesses with tools that gather more frequent customer feedback to build a business’s reputation.

“This is about more than online reviews,” says Jacqueline Cook, Chief Strategy Officer at Vendasta. “This is about enabling local businesses with the tools to listen to their customers, and to use those insights to build better businesses.”

“Online conversations are more impactful than ever, and it’s often difficult for local businesses to keep their fingers on the pulse of changing expectations and demands. By providing customers with an outlet for ongoing feedback, these local businesses can more immediately address negative feedback and let their greatest customers advocate for them.”

Nearly 90% of consumers say they will only consider using a business if they have an average rating of three to five stars, according to BrightLocal’s Local Consumer Review Survey, 2017. According to the survey, the average consumer reads at least seven reviews before trusting a local business, and 73% say that those reviews must be written within the past three months to be relevant. Further, online reviews affect businesses’ overall Google ranking.

Customer Voice is a proactive solution which sends requests for feedback from customer by text or email. The tool reminds customers to leave reviews, and allows businesses to respond to the feedback quickly and appropriately. As more reviews are gathered, the tool also works to ensure that they surface in search engine results.

The new Customer Voice tool will complement Vendasta’s robust reputation management offerings, which includes review and mention monitoring, online local listing management, automated alerts, employee social media monitoring, competitive benchmarks, and white-label solutions for review response. Customer Voice is now available to partners in the Vendasta Marketplace at wholesale prices starting at $10 per month.

About Vendasta Marketplace:
Vendasta Marketplace is a full suite of digital marketing solutions integrated directly into the Vendasta sales & marketing automation platform. Similar to how an app store connects people to tools that are tailored to specific needs, Marketplace provides SMBs instant access to à la carte marketing offerings via our Agency Partner’s brand. The resale platform has been a valuable addition to the Vendasta stack, with an average monthly revenue growth rate of 38% in its first year.

About Vendasta:
Vendasta is the leading platform for companies who sell digital solutions to local businesses. The Vendasta platform helps marketing agencies drive down their cost of sales while increasing margins through its award winning needs-assessment, automated email marketing campaigns, easy-to-use CRM, a marketplace of resellable apps & services, and a white-label fulfillment agency. Vendasta’s network of more than 1,200 platform customers with their combined network of over 16,000 salespeople serve hundreds of thousands of local small and medium businesses around the globe. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing in North America by Deloitte the past two years in a row. Vendasta has also been listed on the Canadian Business Magazine’s Profit 500 for the second year running.

Media Contact Information:

Dani Mario
Director of Public Relations
+1-306-955-5512 (ext. 289)