Leith among top indirect IT and telecom channel sales leaders
July 15, 2020 (Saskatoon, CANADA) – Vendasta Chief Customer Officer and EVP of Sales George Leith is among 51 leaders being honored by the editors of Channel Partners and Channel Futures for excellence in the indirect IT and telecom channel.
Leith’s track record of success in technology, media, channel sales models, and marketing spans 35 years. For the last eight, he has served in sales leadership roles at Vendasta. In his current role as CCO and EVP, Leith is responsible for more than 200 people who ensure the success of Vendasta’s global stable of vendors, channel partners, and end-users. In addition to recruiting, training, and ongoing performance management of the internal team, he also trains and mentors the ever-growing base of business owners, sales leaders, and sales professionals who make up the 28,000+ channel partner companies Vendasta serves.
Leith also founded and launched the Conquer Local Podcast, an accessible landing point for his corpus of sales, digital marketing, and local business content, which has since expanded into an online community, think tank, academy, and marquee event.
“I am very humbled to be named to this list of industry leaders,” said Leith. “At Vendasta we are very fortunate to have the pleasure of working with sales and partner success teams that have a customer-first focus. I am proud to work alongside these professionals as we serve our channel partners and vendors all over the planet.”
“Today’s channel leaders must be futurists, accountants, technologists, marketers, and crisis managers,” said Kris Blackmon, senior content director for Channel Partners and Channel Futures. “It’s important to recognize these outstanding executives on the basis of insights from within the community itself. We want to thank everyone who helped us assemble this year’s list.”
Vendasta will be recognized among the ‘Top Gun 51’ during Channel Partners Virtual: Digital Events for the Modern Channel, which takes place Sept. 8-10, 2020.
The complete 2020 Top Gun 51 list is available at Channel Partners.
Vendasta provides an end-to-end commerce platform to 28,000+ customers who sell digital products and services to more 3.8 million small and medium businesses (SMBs) worldwide. These customers include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of SaaS technologies that they can sell under their own brand to SMB customers. The platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes task, orders, and billing management systems to help scale through robotic process automation. SMBs are provided one login for all solutions purchased under a Vendasta customer’s brand. They enjoy one integrated dashboard with prescription, context, and tracking to understand how they are doing and how they can improve performance. Vendasta has a growing team of more than 400 people based in Saskatoon, Saskatchewan, Canada, and has been named one of Canada and North America’s fastest growing companies for five years in a row.
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