SASKATOON, SK (March 21, 2018) – Vendasta ( is today celebrating a leadership appointment that will help drive partner profitability. Todd Roberts is promoted from Manager of Business Development to Vendasta’s Director of Sales, effective immediately.

Roberts will help Vendasta’s 1,200+ agency and media company partners by providing them with multiple revenue motions through the Vendasta platform. He now oversees the Business Development Representatives (BDRs) sales floor, trains salespeople, and coaches the team to meet the needs of customers.

“Todd earned this position,” said George Leith, Chief Revenue Officer of Vendasta. “He’s grown into a leader and he knows how to coach individual sales professionals to help them meet the needs of their clients.”

“In today’s day and age of needs-based selling, a person leading a group of salespeople needs to super-serve customers so that they stay. Todd is a master at this.”

Roberts joined Vendasta in 2014 as a Senior Account Executive and successfully moved to Manager of Business Development last June. He was instrumental in growing Vendasta’s business to its more than 1,200 customers around the world.

“It’s hard to run a media company or a marketing agency in 2018 and we’re here to make it easier,” said Roberts. “We’re working hard to help partners understand how the Vendasta platform improves their bottom line, making big goals more attainable.”

About Vendasta
Vendasta is the leading platform for companies who sell digital solutions to local businesses. The Vendasta platform helps marketing agencies drive down their cost of sales while increasing margins through its award winning needs-assessment, automated email marketing campaigns, easy-to-use CRM, a marketplace of resellable apps & services, and a white-label fulfillment agency. Its network of over 1,200 platform customers with their combined network of over 16,000 salespeople serve hundreds of thousands of local small and medium businesses around the globe. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing in North America by Deloitte the past two years in a row. Vendasta has also been listed on the Canadian Business Magazine’s Profit 500 for the second year running. For more information, visit Vendasta’s website and check out its leadership principles to see what drives their recruitment strategy.