New program forging way for IT channel expansion

Correction: In a previous version of this release, Janet Schijns name was mistakenly spelled Schijn. Vendasta regrets the error.

May 27, 2020 (Saskatoon, CANADA) – Vendasta, an end-to-end e-commerce platform for companies selling digital products and services to small and medium businesses worldwide, announced today that it has appointed the JS Group to develop its IT channel program and lead its channel expansion.

The technology channel, currently in a time of evolution, is moving rapidly towards platforms that can empower digital transformation engagement with customers in a new and revolutionary way. Vendasta is uniquely situated to help channel partners lower the cost of business customer acquisition, offer new products and services, streamline order fulfillment, and show clients proof of performance.

“Half of all businesses purchase SaaS solutions via a cloud broker, and more than 10 million companies – including agents, MSPs, VARs and SIs – are becoming cloud brokers in order to seize this opportunity,” said Vendasta Chief Customer Officer and EVP of Sales George Leith. “These companies need an industry ‘best in class’ channel program, and JS Group is the right firm to provide that program for our partners.”

Vendasta’s end-to-end white-label platform provides technology channel partners with the SaaS tools they need to increase revenue and client retention – including marketing and sales automation, transparent and dynamic task management, a wholesale marketplace of resellable products and services with a customizable storefront, and automated proof of performance – all under one login.

“Vendasta is uniquely positioned to drive an evolution in the partner business model – empowering those partners who want to win in the digital normal with the tools to do just that,” said JS Group CEO Janet Schijns. “This is an amazing opportunity to work with a revolutionary firm in our industry. We are honored to take on this new partnership, and the entire JS Group team looks forward to the road ahead.”

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About Vendasta:

Vendasta provides an end-to-end commerce platform to 28,000+ customers who sell digital products and services to more than 3.8 million small and medium businesses (SMBs) worldwide. These customers include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of SaaS technologies that they can sell under their own brand to SMB customers. The platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes task, orders, and billing management systems to help scale through robotic process automation. SMBs are provided one login for all solutions purchased under a Vendasta customer’s brand. They enjoy one integrated dashboard with prescription, context, and tracking to understand how they are doing and how they can improve performance. Vendasta has a growing team of more than 400 people based in Saskatoon, Saskatchewan, Canada, and has been named one of Canada and North America’s fastest growing companies for five years in a row.

About JS Group

JS Group (JSG) provides consulting and advisory services in the areas of go-to-market strategy and channel evolution. We optimize our clients’ go-to-market, develop next-gen channel frameworks, and deploy innovative growth strategies. We create 5-star award-winning channel programs for technology firms ranging from vendors, channel partners and distributors, to agents and managed service providers. We help our clients capitalize on market opportunities, and we are known throughout the industry for our thought leadership, channel expertise, and action-oriented approach. To best serve our clients, our practice offers solutions across the following key disciplines: channel evolution, strategic planning, sales enablement, demand generation, channel marketing, and social influence. Click here to learn more about us, follow us on LinkedIn, Twitter, or Facebook.

Media Contact Information:

Dani Mario
Director of Corporate Marketing & Communications
+1-306-955-5512 (ext. 289)

Roy Schijns
Managing Partner
JS Group