Saskatoon, SK, February 29, 2016 — Vendasta Technologies, a leading provider of local marketing tools for agencies and media companies, announces today the integration of the Google My Business API within their Listing Sync solution, allowing businesses to update location data instantly across all of Google’s major properties.
With this addition to Listing Sync, Vendasta’s partners will soon have the ability to give their small and medium-size business (SMB) clients more control than ever over their listings data, including name, address, phone number, hours and more. Furthermore, Vendasta is offering it as part of their Presence Builder solution, a tool that agencies can give to SMBs for free in order to introduce them to online presence management and start them on a freemium upsell path.
As part of this free tool, Vendasta’s partners can sync their clients’ data to Google Search, Google Maps and Google+, as well as social networks such as Facebook, Twitter and Foursquare. Local businesses are able to correct inaccuracies in their location information, make an unlimited number of changes to their data and protect their listings from unwanted changes by third-parties.
“Every business knows the importance of being listed and found on Google,” says Brendan King, CEO of Vendasta. “Until now, however, understanding how to create, edit and enhance the listings consumers see in Maps and Search has been a frustrating and confusing problem for local businesses. We are excited and thankful that Google has provided API access to the Vendasta platform. Google Search is essential to every business, and therefore we have elected to provide Google My Business sync to all our partners, allowing them to provide this valuable service to all their local businesses, at no charge.”
The data world is a complex place for SMBs, and managing it is difficult. One approach is often not enough. That is why Vendasta’s partners can pair the Listing Sync solution with Listing Distribution—a service that syndicates listings data to the four major data providers, who in turn provide the information to over 300 online directories. Businesses can then monitor their listings through Vendasta’s reputation management tool for constant surveillance. This three-pronged approach is critical for guaranteeing listing accuracy in as many places as possible, solidifying Vendasta’s position as the most comprehensive listings management provider on the market.
Vendasta’s platform empowers agencies and media companies to grow their sales of both digital and non-digital marketing solutions for local businesses. Through this platform, Vendasta combines a streamlined sales CRM and marketing automation system with a white-labelled marketplace to identify when business owners are ready to buy, providing a 10X lift in sales and a 10X decrease in cost of customer acquisition. Beyond a DIY interface for local businesses, Vendasta’s suite of tools are fully integrated with an agency Concierge system for “Do It For Me” and “Do It With Me™” services. For more information, visit vendasta.com.