Changing technology is impacting every industry, and perhaps no group is better poised to take advantage of the evolution than media companies who provide digital solutions to small and medium enterprises (SMEs). Armed with a trusted brand and a history of local advertising and promotional success, they are in a position for transitioning their business to digital-minded empires.
At present, advertising and promotions are still sought out by SMEs, but marketing is quickly outpacing traditional media sales. Business owners are looking for a single solution for their digital needs, and media groups are already trusted advisors. This is where a company like Vendasta is building its business; providing end-to-end marketing and sales tools for media companies and other channel partners who sell solutions to local business clients.