Franchise Marketing Executive Roundtable


Join us for the executive roundtable series for franchise marketing leaders to discuss marketing strategies & how to maintain brand conformance in 2024.

In these sessions, you will have the opportunity to review relevant challenges with peers with the same executive-level authority as you.

Upcoming roundtables:

Localized Revenue Optimization: Strategies for Franchise Unit Success | Wed, January 24th, 1 PM ET
We will focus on revenue optimization at the local level by discussing how to empower franchise units with tailored strategies. Additionally, we are going to discuss how to balance centralized brand consistency with localized initiatives to enhance revenue-generating capabilities at the grassroots level.

Register for a roundtable

Fall Franchise Series: Marketing Leaders Roundtable Q4-2023

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What you’ll learn:

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Discuss relevant topics like franchise satisfaction, understanding performance for the bottom 10% in your network and solving for rogue franchises.

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Learn impactful strategies and tactics to achieve brand conformance.
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Hear what’s working and learn best practices from experienced peers in franchise marketing

Who is this for?

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Chief Marketing Officers; VPs of Marketing, Brand, Franchise Management & Operations


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The format is a private group of 8-10 franchise leaders, with a host and guest speaker. This session will not be recorded.


Jeff Leach, CFE: Director of Enterprise Sales at Vendasta

Dr. John Hayes, CFE Director, Titus Center for Franchising at Palm Beach Atlantic University


Jeff Leach, CFE: Director of Enterprise Sales at Vendasta
Jeff Leach, CFE: Director of Enterprise Sales at Vendasta
Jeff Leach, CFE: Director of Enterprise Sales at Vendasta
Chris Deianni, Head of Business Development & Partnerships at Vendasta [formerly Broadly]
 When you have 150+ locations, it’s very difficult to pinpoint an issue or trouble with one location. You can’t see them all at once unless you are utilizing the tools that Vendasta has built out. I have confidence in bringing another client with 200 locations because I know Vendasta will handle it. I know you’ll take care of me. I know things will get done.

Randy Blakeslee
Co-Founder of Symboliq Media