How to Update Your Google Address in Just 4 Easy Steps

To update Google address details for a local business, open the Business Profile from Google Search or the Google Maps app, select Edit profile, then Location, select Edit next to Business location, type the new address or adjust the pin, and select Save. Google reviews the change before it goes live, usually within about 10 minutes, though some edits take up to 30 days, and a business that moves after verification has to verify the profile again.

That covers the owner who moved to a new storefront, opened a second location, or found the pin on the wrong building, as well as the agency or franchise marketing team making the change for a client or a whole network of locations. An accurate address is the baseline for helping a local business show up when nearby customers search, because Google Maps and Search send people to whatever location the profile lists.

The steps below cover desktop and the Maps app, then what happens after you save: reverification, reviews, rankings, rejected edits, and the other directories that need the same change. Agencies and multi-location brands will find a bulk-editing section near the end for updating 10 or more locations at once.

TL;DR

• You change the address in four steps: Edit profile, Location, Edit, Save. Google reviews most edits in about 10 minutes, though a few take up to 30 days. Moving after verification means verifying again: Google picks from phone or text, email, live video call, video recording, and postcard, and reviews verification within up to 5 business days.
• Reviews transfer; proximity-based rankings shift: Google moves reviews automatically when the business name stays the same. Distance from the searcher is one of Google’s three local ranking factors, so visibility adjusts around the new pin.

What You Need Before You Start

Owner or manager access is enough to change the address. Google’s owner and manager permissions table lists editing main business info, like hours and address, under both roles, and reserves adding or removing users and removing the profile for owners. Have these ready before you open the editor:

• The right Google Account: Sign in to the account linked to the profile. If you don’t have access yet, an owner can add you as an owner or manager, and you’ll edit under your own account.
• A verified profile: If the profile is new, verify your business’s location first. A move after verification sends you back through that process anyway, so skipping it saves no time.
• The exact new address: Include building, suite, and floor numbers and any other unit details. Google’s guidelines rule out P.O. boxes or mailboxes at remote locations, and virtual offices the business doesn’t operate from.
• A decision on visibility: Know whether customers come to the address. If they don’t, you will hide it and set a service area instead, covered later in this article.

New premises usually mean new hours as well, so plan to fix business hours in the same editing session.

How to Update Your Google Address in 4 Steps

Edit profile, then Location, then Edit next to Business location, then Save: that is the whole path, and Save sends the change into Google’s review queue rather than publishing it instantly.

The path is the same whether you’re an owner fixing your own listing or an agency manager working inside a client’s profile. The Location screen is where the address, the map pin, and the service area all live, so one visit handles all three, and the screens differ only slightly between desktop and the Maps app.

These steps change the public address on a Business Profile. The private home or work address in a personal Google Account lives somewhere else, and the one-line fix for that sits near the end of this article.

Step 1: Sign in to Your Google Business Profile

Sign in to the Google Account that owns or manages the profile, then open the profile wherever you prefer to work. On desktop, go to business.google.com and open the profile to reach the Edit profile controls.

In the Google Maps app on Android or iPhone, tap Business at the bottom right, then Edit profile. Google’s Help Center notes that features can differ between Search and Maps and by operating system. Search Engine Roundtable reported in November 2025 that some owners couldn’t see the management panel in Search for about a week and could still manage the profile in Google Maps, so if the panel doesn’t appear in Search, open Maps on the web or in the app.

Step 2: Open Edit Profile and Business Information

Select Edit profile, then Location. On some screens Edit profile opens a tab labeled Business information first, and Location sits inside it; on others Location appears directly. Either way, you land on a screen showing Business location with an Edit control beside it, a Service area row, and, inside the address editor, a toggle that reads Show business address to customers.

Google’s Help Center address article documents this Location path for address edits specifically. The general editing article stops at Edit profile, which is why some owners stall there looking for the address field.

Step 3: Edit the Address or Pin

Select Edit next to Business location and type the new address. If Google doesn’t recognize it, re-enter the parts highlighted in red; if it still isn’t found, select Adjust, move the map so the pin points to your building, and select Done.

A correct address with a pin on the wrong rooftop uses the same Adjust control. Google’s instruction is to move the map under the pin rather than drag the marker. Watch for two types of mistakes:

• Address formatting: Include building, suite, and floor numbers in the address. Google’s guidelines prohibit anything that isn’t part of the address, including URLs or keywords, in the address lines.
• Big pin moves: Sterling Sky warns that moving a pin over a large distance can trigger a suspension.

Step 4: Save and Submit for Review

Select Save, and Google marks the edit Pending. Google’s edit status page says review usually takes up to 10 minutes but can take up to 30 days, and the same tool shows each edit as Accepted, Pending, or Not approved.

Google’s Help Center says changes can take up to 3 days to appear in search results once approved. If the profile was verified before the move, Google’s profile editing article states you must verify the business again; the next section covers what that looks like.

What Happens After You Save

The edit status page states that pending edits “won’t appear until they’re approved,” and Google does not publish whether anything else about the listing’s visibility changes during review.

Reverification follows a move. Google determines which methods you get based on business type, public information, region, and business hours, and you cannot change the choice. Google’s verification article documents these:

• Phone or text: A code goes to the business number. Interactive voice response (IVR) systems, the automated phone menus many offices use, won’t receive it.
• Email: You must be able to use the address shown on the verification screen.
• Live video call: Only during the location’s business hours, only from the location, and not offered to every business. You show outside signage, products or equipment, and access to employee-only areas.
• Video recording: Google recommends it for eligible businesses; the filming checklist appears later in this article.
• Postcard: Not available to all businesses. Most codes arrive within 14 days and expire after 30, and you should not edit the name, address, or category before entering the code.

Verification review takes up to 5 business days, occasionally longer. If Get verified reappears afterward, Google couldn’t completely verify the business and wants you to verify again, using another offered method if more than one appears. Search Engine Roundtable has also reported Google reaching out to the verified phone number by call, text, or WhatsApp to confirm details.

Practitioners expect video most of the time. Search Engine Land’s verification guide quotes a Google Business Profile Platinum Product Expert seeing video as the main option about 8 out of 10 times, which is her own estimate rather than a Google rate.

If the mailbox wait is the part you dread, read Can you verify a Google Business Profile without a postcard? before you start.

No Storefront? Switch to a Service Area and Hide the Address

If customers never come to your address, Google’s rule is to hide it and show only a service area. The guidelines give the example directly: a plumber running the business from a residential address should clear that address. The same applies to cleaners, mobile detailers, delivery-only kitchens, and any business where the work happens at the customer’s door.

Follow this sequence in the editor:

1. Select Edit profile, then Location, then Edit next to Business location.
2. Turn off Show business address to customers, then Save.
3. Back on the Location screen, select Edit next to Service area and add up to 20 areas by city, postal code, or region. Google’s service-area help page allows no radius setting and asks that the whole territory stay within about 2 hours’ driving time of the business.
4. Save. Approved service-area changes can take up to 48 hours to show.

Hybrid businesses that receive customers and also travel to them enter both an address and a service area. Removing every service area requires a storefront business with its address on the profile.

Two cautions come from practitioner reporting rather than Google. Search Engine Land’s address-change analysis found that updating a hidden address does not re-anchor the profile’s map coordinates, so a hidden-address business that moves can stay pinned to its old spot.

Sterling Sky’s own test saw rankings and calls fall after hiding an address, and rankings came back once the address was restored, so hide the address only when the policy requires it.

Will You Lose Reviews or Rankings After a Move

Reviews stay with the profile, and rankings follow the pin.

Those are the two questions owners ask first after a move, and they have very different answers. Reviews are tied to the profile itself, so keeping one profile and editing its address protects them. Rankings depend partly on where the pin sits relative to the person searching, so they shift with the location no matter how carefully you make the edit.

That difference shapes the plan. Protect reviews by editing the existing profile instead of starting over, and protect visibility by measuring rankings before and after the move so you can see where the new location gains and where it loses ground.

Reviews Transfer With the Profile

Google’s reviews help page says that when you move and keep the same business name, “Google will transfer your reviews automatically,” and it tells owners not to create a new profile because the physical location changed. The exceptions are categories such as hotels, golf courses, and scenic attractions, where reviews might not move.

Google’s policy overview says a relocated business should mark the old profile closed and create a new one, which contradicts the reviews page. For an ordinary move, edit the existing profile, as both the reviews page and Google’s duplicate-profile guidance instruct.

If you end up with two profiles anyway, ask Google to merge them by reporting the duplicate on Google Maps rather than deleting the older one. Google reviews every merge request, and an approved merge combines the reviews, though owner replies may be lost. A step-by-step guide to merge Google Business Profile listings walks through the accidental-duplicate case.

Removing a profile permanently deletes the posts, photos, videos, and review replies added by owners and managers. How to delete a Google Business Profile account (and when) covers the rare situations where removal is still the right call.

Rankings Follow the Pin

Google publishes no ranking penalty and no recovery window for moves. Google’s local ranking help page lists three factors: relevance, distance from the searcher, and prominence. Change the distance, and you change which searchers you are closest to.

Search Engine Land’s analysis separates the stored address from the map pin Google uses for proximity, so check the pin after approval, not only the text. In its survey of 16 Google Business Profile Product Experts and SEO Slack community members, 62.5% of local search engine optimization (SEO) specialists said rankings stayed tethered to the original location after an address update.

Sterling Sky’s case notes point the other way for short moves: a relocation of about half a mile, closer to the city center, gained local pack rankings the next day. For service-area businesses that move, Sterling Sky says the listing usually ranks again within a few weeks.

Capture a ranking grid before you save and again a few weeks later. If the new location’s numbers don’t settle, work through why your Business Profile should rank higher and address the prominence factors you control, such as review count and website links.

The new pin also needs the same groundwork as any listing competing in the map pack, so revisit the Google Maps SEO basics once the address is approved.

If Your Edit Is Rejected or Sent Back for Reverification

A rejected edit means Google couldn’t confirm the proposed address; a suspended profile means Google believes a policy was broken. Check the rejection reasons first, then follow the video verification or suspension appeal guidance for your profile.

Both outcomes are more common after a move than after almost any other edit, because an address change touches the field Google guards most closely. A new address that doesn’t match public information, a pin moved a long way, or several big edits in quick succession can each send a profile into review.

The fixes are different for each case. A rejected edit usually needs a corrected address and a resubmission, reverification needs evidence that the business operates at the new location, and a suspension needs a formal appeal with documents that match the profile.

Why Google Rejects Address Edits

Google’s status page defines Not approved as “Google can’t confirm the accuracy of the proposed edit” and lists no specific reasons. Its business guidelines and eligibility pages name the address situations that fail:

• Remote P.O. boxes or mailboxes, and virtual offices the business doesn’t operate from.
• Co-working spaces without clear signage, without customers received during business hours, or without the business’s own staff on site.
• Rental or for-sale properties such as vacation homes and model homes; a sales or leasing office is eligible.
• Dining, lodging, and entertainment venues, where Google rejects location edits outright, so restaurants need a different plan for a move.
• Non-address text in an address line. If you want search terms on the profile, your guide on how to add keywords to Google Business Profile shows where they belong.

Edit frequency matters as much as content. Search Engine Land’s service-area verification guide advises waiting 24 to 48 hours between significant edits, and its separate verification guide warns that name, address, or category changes within the first two weeks after verification can trigger a suspension.

Sterling Sky’s suspension write-up lists too many edits to important parts of a profile as the top reason for suspensions.

Outside the UK and European Economic Area (EEA), a rejected address edit goes through Google’s Contact us form, while the appeals tool handles suspended or disabled profiles. Inside the UK and EEA, the appeals tool covers suspended or disabled profiles and rejected business information edits.

What to Film for a Verification Video

Google’s video verification page requires a recording of at least 30 seconds, “unedited, unique, and complete,” recorded and uploaded from a mobile device through the Business Profile. Pre-recorded footage isn’t allowed.

• Storefront or hybrid business: Film the location and proof the business exists: capture street signs or building numbers, nearby businesses for context, and the business name on a permanent fixture such as a signboard, wall, or window. Then show management by opening an employee-only area such as the register or kitchen, or by using the point-of-sale system.
• Service-area business: Film street signs or landmarks at the address (a home-based business can use its immediate neighborhood), then tools, equipment, branded apparel, or business cards. Show an act of control such as performing a service or unlocking a branded van; a permit, invoice, or utility bill matching the profile name also helps.

Leave out private information, including bank, tax, or ID numbers, and keep other people’s faces out too.

If the video fails, select Review issues and record again; the new recording must include everything from the first video plus the missing information. Sterling Sky adds two practical notes: start outside with the surrounding area and street signs, and skip narration, because the Google reviewers watching the videos don’t have speakers on their computers.

If the Profile Is Suspended

A suspended profile is hidden from the public, and owners and managers can’t act on it until the suspension is resolved, so the appeal comes first.

• Submit the appeal: Open Google’s appeals tool, confirm the account, select the profile and the decision, attach evidence, and submit. Google allows one appeal, returns decisions within up to 5 business days, and warns against creating a new profile for the same business.
• Prepare matching evidence: Google lists business registration, business license, tax certificates, and utility bills as evidence, with names and addresses matching the profile.

Search Engine Land’s address-change analysis adds a practical caution: Google’s support team frequently requires service-area businesses to hide their address as a condition of reinstatement, which can anchor the pin back to the original registration address. Support may also ask you to identify the listing precisely, which is where knowing how to find a Google customer ID (CID) number earns a bookmark.

If every profile you manage went dark at once, the restriction sits at account level, and the Google account suspension guide covers that order of operations: appeal the account first, then the profile.

Update Your Address Everywhere Else

Change the website first, because Google can publish someone else’s suggested edit when public information such as your site supports it. Search Engine Roundtable reported in September 2026 that owners get 4 days to accept or reject a suggested edit before Google may automatically publish one that other public information supports.

How Google local listings information is collected and sourced explains why your site carries that weight. Work the list in this order:

1. Website: Update the footer, contact page, and any address schema markup. Apple’s location attribute guidance says the Maps address needs to be the address officially listed on your website, so this step unblocks the next.
2. Apple Business, formerly Apple Business Connect: Sign in with a role that has permission to manage locations, go to Brands > Locations, select the location, make the edit, and Save. If the position is off, Apple lets you drag the map over the correct building or enter coordinates.
3. Bing Places for Business: Sign in, open the listing, update the address, and save. Check the live listing again after a week or so, and contact Bing Places support if the old address still shows.
4. Yelp: Owners edit in Yelp for Business under Business Information, then Edit, then Save Changes; updates appear right away but still go to moderators for review. To report a move, use Suggest an edit on yelp.com and check Business Closed or Moved. Yelp’s guidelines for substantial business changes say retail and service businesses can generally keep the existing page, while businesses defined by location and ambience typically get a new one.
5. Other directories and aggregators: Match name, address, and phone character for character, following NAP (Name, Address, Phone Number) data for local SEO.

Search Engine Land’s citations guide notes that NAP consistency is less frequently cited as a local ranking factor than it once was, while it remains important for a trustworthy experience for real customers.

Doing this by hand across dozens of sites is where maintaining an accurate listing breaks down for a busy owner-operator. Vendasta Local SEO with the Listing Sync Pro add-on pushes one change across 50+ listing sites in real time, with a premium US tier that covers 70+, and the AI Search Specialist in Local SEO Pro checks how the business shows up in ChatGPT, Gemini, and Perplexity answers after the move.

Get your free step-by-step checklist for a complete local SEO audit: download the checklist.

Changing a Personal Google Account Address

For your own home or work address, go to your Google Account, select Personal info, choose Home address or Work address, enter it, and Save. Google says only you can access these addresses, and it uses them to personalize results, directions, and ads rather than showing them on any listing. Everything else on this page concerns the public Business Profile address, which this setting never touches.

Multi-Location and Agency Note

Ten or more locations of the same business can be edited together in Business Profile Manager:

1. Download the current location data and change the address columns. Address line 1 and country are required.
2. Keep the existing store codes to avoid duplicates, and import the file. The import doesn’t send a verification request; bulk verification is a separate request limited to 10+ locations.

For an agency changing a client’s address, Google’s third-party policy makes the client the owner and the agency the manager. If you request access to a profile someone else owns, the current owner has 3 days to respond.

Clients who let an agency manage their listing will ask about visibility after the move.

Google Business Profile insights update: How to discuss it with your clients covers that conversation.

Franchisors face the same move at network scale. Account templates in Partner Center keep location data consistent across franchisees, and Business App’s multi-location view rolls up performance so corporate marketing can confirm every relocated location is back on track.

Agencies deliver Listing Sync Pro to clients from Partner Center under their own brand, buying at wholesale and setting their own retail prices, so a client’s move becomes one update instead of an afternoon of logins and recurring revenue grows without adding fulfillment staff. To see how Vendasta Local SEO can handle this workflow for your clients, book a Vendasta demo.

Update Google Address FAQs

These answers cover address edits and what follows, including verification, timing, reviews, rankings, and service-area settings.

1. Do I have to verify my Google Business Profile again after changing the address?

Yes, when the profile was already verified and the business moved to a new address. Google’s Help Center states that a move after verification requires verifying the business again. Search Engine Land notes that other major edits, such as the business name or category, could also trigger reverification. Adjusting a pin without changing the address is not a documented trigger.

2. Which verification method will Google ask for after a move?

Google chooses based on business type, public information, region, and hours, and you cannot switch it. The documented options are phone or text, email, a live video call during business hours, a video recording, and a postcard. Practitioners report video as the usual outcome, and Google reviews submissions within up to 5 business days.

3. How long does an address change take to appear on Google?

Google reviews most edits within about 10 minutes, with some taking up to 30 days, and approved changes can take up to 3 days to appear in search results. Service-area changes can take up to 48 hours to display. Google does not display pending edits until it approves them.

4. Will I lose my Google reviews when I update the address?

Not in a standard move. Google transfers reviews automatically when you edit the address and keep the same business name, with exceptions for categories such as hotels, golf courses, and scenic attractions. Do not create a new profile; if a duplicate appears, ask Google to merge it rather than deleting the older profile.

5. Will my local rankings drop after I move my business?

Expect movement rather than a penalty. Distance from the searcher is one of Google’s three local ranking factors, so visibility shifts toward the new pin and away from the old neighborhood. Practitioner cases show a short move gaining rankings the next day, but Google publishes no timeline, so record a ranking grid before and after.

6. Can I update addresses for multiple locations at once?

Yes, for 10 or more locations of the same business in Business Profile Manager. Download the current data, edit the address columns, keep the existing store codes so Google doesn’t create duplicates, and import the spreadsheet. A headed column left empty deletes that field. The import does not send a verification request; bulk verification is filed separately.

7. What should I do if Google rejects my address edit?

Confirm the address is eligible: no remote P.O. box, virtual office, or unstaffed co-working space, with unit details included and no keywords in address fields. Outside the UK and EEA, resubmit through Google’s Contact us form; inside those regions, use the appeals tool. Leave 24 to 48 hours between significant edits to reduce the risk of a suspension.

8. How do I set up an address on a new Google Business Profile?

Start the profile in Google Business Profile, enter the business name and physical street address during setup, and verify with the method Google offers. Use the real operating address rather than a mailbox, and if customers never visit, hide the address and set a service area instead. Leave the name, address, and category alone while a postcard code is in the mail.

9. What is the difference between a personal Google Account address and a Business Profile address?

A personal home or work address sits under Google Account, then Personal info, and only you can access it; Google uses it to personalize results, directions, and ads. A Business Profile address is public, appears on Maps and Search, and changes through Edit profile and Location. Updating one has no effect on the other.

10. Should I show or hide my address if I run the business from home?

Hide it when customers don’t come to you. Google’s guidelines say a service business operating from a residential address should clear the address and list service areas instead, up to 20 of them. Google says to hide the address only if the business is a service-area business, so storefronts and hybrid businesses keep it visible.