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The secrets to making your agency profitable

Workshop Series

Did you know? Most agencies achieve less than 50 percent of their true revenue potential. That’s because they inaccurately estimate project costs, undercharge, and don’t monitor key metrics.

To help agency owners kick their earnings goals, renowned expert Marcel Petitpas shares the secrets of agency profitability over six powerful workshops.

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What you’ll learn:

  1. Agency profitability 101

    2. Learn fundamentals of the agency business model and how to make it profitable.

  2. The financial numbers that matter for agencies

    3. Learn important numbers you need to obtain from agency financial statements.

  3. Taking control of profit margins

    4. Learn how to measure performance more frequently and empower staff to make quality decisions.

  4. The art of billing for projects correctly

    5. Learn how to estimate faster and more accurately using the data your agency already has.

  5. How savvy agencies set themselves up to scale

    6. Learn how world-class agency operations systems are built and maintained.

  6. Strategies to reduce risks and increase rewards

    7. Learn how to track time without timesheets, reduce risks, and boost value for your agency with data.

Featured speakers

Marcel Petitpas Headshot

Marcel Petitpas is the CEO of Parakeeto, a technology company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco that works with Uber and Slack.

Colleen McGrath Headshot
Colleen McGrath is the Senior Manager of Community at Vendasta. Her passion is bringing together industry professionals who share a common purpose in a virtual space to freely exchange information and interact with one another. She empowers agencies through on-demand learning that blends industry-leading strategy with practical application of knowledge.

On-demand workshop series

Below, you can watch replays of past session recordings from this series.

Agency profitability 101

Description

Learn the fundamentals of the agency business model and discover actionable tips and strategies to increase your agency’s profitability.

https://embedwistia-a.akamaihd.net/deliveries/482f647e44d6c6b8b7256cd9737886db.jpg

The financial numbers that matter for agencies

Description

Learn important numbers you need to obtain from agency financial statements.

https://embed-fastly.wistia.com/deliveries/b48a86f73a81ebd28f9858eb23cfdf8e.jpg

Taking control of profit margins

Description

Explore how to measure performance more frequently and empower staff to make quality decisions.

https://embed-fastly.wistia.com/deliveries/b1da0ca95fce0edb7186cbe6ca871fdf.jpg

The art of billing for projects correctly

Description

Learn how to estimate faster and more accurately using the data your agency already has.

https://embedwistia-a.akamaihd.net/deliveries/2a83be8c87771513f5b38fa04626203b.jpg

How savvy agencies set themselves up to scale

Description

Discover how world-class agency operations systems are built and maintained.

https://embed-fastly.wistia.com/deliveries/39c2a0e24b991cce22ed7e1d43f9dd94.jpg

Strategies to reduce risks and increase rewards

Description

Learn how to track time without timesheets, reduce risks, and boost value for your agency with data.

https://embed-fastly.wistia.com/deliveries/de07458bd08095de6fc483869976f560.jpg