It’s time to think… small. The annual advertising spend for businesses under nine employees hovers under the $20k mark, while businesses with more than 10 employees is more than two and half times that amount. While many sales-driven organizations are chasing the ever elusive large opportunities, Pete Cannone, CEO of Propel Marketing, says that only chasing whales is a huge mistake that leaves piles of revenue potential on the table. Smaller businesses are less likely to churn and more likely to adopt digital processes.
Find out why one of the most innovative companies in local media is passing on big opportunities to secure the small.