ISV client retention study
SaaS Retention vs. Churn
Success or failure is determined by how well independent software vendors (ISVs) handle 4 simple processes.
Taken from a data set of 200k SMBs and 1,200 partners, Vendasta set out to understand what caused our partners’ clients to stay with them or churn out.
Download your copy
We discovered 4 simple processes determine failure or success.
- Needs-based sales & marketing. Are you able to quantify your partners’ or prospects needs and provide the appropriate solutions?
- Partner engagement. How often do you engage with partners during the customer journey?
- Selling more than 1 or 2 solutions. How many challenges are you solving for your partners?
- Comprehensive reporting. How well-rounded and timely is your proof of performance?
Find out why these things matter and how you can apply them to your company. Get the study.