ISV client retention study


SaaS Retention vs. Churn

Success or failure is determined by how well independent software vendors (ISVs) handle 4 simple processes.
Taken from a data set of 200k SMBs and 1,200 partners, Vendasta set out to understand what caused our partners’ clients to stay with them or churn out.

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We discovered 4 simple processes determine failure or success.

  • Needs-based sales & marketing. Are you able to quantify your partners’ or prospects needs and provide the appropriate solutions?
  • Partner engagement. How often do you engage with partners during the customer journey?
  • Selling more than 1 or 2 solutions. How many challenges are you solving for your partners?
  • Comprehensive reporting. How well-rounded and timely is your proof of performance?

Find out why these things matter and how you can apply them to your company. Get the study.

Determine whether you will succeed or fail