Building an agency to compete in the local business experience economy
Drive ecommerce that delivers great local business experiences.
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What’s in the guide
Local business expectations have permanently shifted — customers now judge a corner store against the experience they get from national brands. It’s not all bad news, however. Those ecommerce and marketing agencies serving local businesses have an opportunity to help them pivot and make long-term changes for the better, enhance the customer experiences they deliver, and make them even more valued by their communities — the same opportunity that sits at the heart of Vendasta’s partner program.
You need to have all the solutions, demonstrate value, and expertise.
Learn the steps and best practices for building a local agency and ensuring it becomes the kind of partner that local businesses will love.
Building an agency to compete in the local business experience economy
Know the Landscape
Discover how and why the local business landscape is changing and what you need to be paying attention to.
What’s the Pain
Learn the traditional and perennial local business pain points and how agencies can help — starting with what it takes to win more customers for them.
Personalize & Customize
Understand how to personalize and customize to create a local business experience (LBX) difference.
Move to White Label
Find out how to win with a white labeling core platform that delivers agency-branded ecommerce and digital marketing. New to the model? Start with the ultimate guide to white label.
Rethink Value
Who are you in the local business ecosystem and why do you need to rethink your value — a question that starts with your agency’s business model.
Break the Barriers
Find out how to break through the barriers of earning trust and working successfully with local business, then put it into practice with a repeatable client onboarding process.
Build a Strategy
Discover the tactics and techniques needed to move forward with an LBX strategy, and see how it fits a broader marketing agency growth strategy.