Challenges Radio Stations Face
Radio advertising is going digital—are you?
This study is home to the top 5 challenges radio companies are facing and the remedies to solve them.
A few key findings in this study:
- Radio advertising in the US is projected to be a 16 billion dollar market in 2019, while digital marketing is growing to 129.34 billion
- Only 1% of your cold calls are resulting in meetings, find out how to scale sales
- 70% of your clients want a single contact for all of their advertising solutions, including digital
- 60-70% of local clients believe that regular value reporting is a deciding factor for them, but 44% struggle to find an advertising provider with adequate ROI reporting
Download Challenges Radio Stations Face
We’d love to know more about our readers. Please fill out the form below to download.