Challenges Radio Stations Face


Radio advertising is going digital—are you?

This study is home to the top 5 challenges radio companies are facing and the remedies to solve them.

Download your copy

By filling out this form you agree to receive regular updates from Vendasta and get instant access to free marketing material. You can unsubscribe at any time. See our Privacy Policy.

A few key findings in this study:

  • Radio advertising in the US is projected to be a 16 billion dollar market in 2019, while digital marketing is growing to 129.34 billion
  • Only 1% of your cold calls are resulting in meetings, find out how to scale sales
  • 70% of your clients want a single contact for all of their advertising solutions, including digital
  • 60-70% of local clients believe that regular value reporting is a deciding factor for them, but 44% struggle to find an advertising provider with adequate ROI reporting

Discover how to overcome common challenges in the radio industry