Challenges Radio Stations Face
Radio advertising is going digital—are you?
This study is home to the top 5 challenges radio companies are facing and the remedies to solve them.
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A few key findings in this study:
- Radio advertising in the US is projected to be a 16 billion dollar market in 2019, while digital marketing is growing to 129.34 billion
- Only 1% of your cold calls are resulting in meetings, find out how to scale sales
- 70% of your clients want a single contact for all of their advertising solutions, including digital
- 60-70% of local clients believe that regular value reporting is a deciding factor for them, but 44% struggle to find an advertising provider with adequate ROI reporting