Founded in 1962, Bott Radio Network has grown from one radio station in Kansas City to become a world leader in Christian Talk Radio with 120 radio stations reaching into 15 states with a combined coverage of 60 million people. Bott Radio Network partnered with Vendasta in 2019 to diversify revenue streams and offer a cohesive suite of digital solutions to established accounts as well as new customers.
Business Goals:
- Introduce and sustain digital revenue growth
- Provide solutions to existing customer base that compliment the traditional media offering
- Improve client digital experience with a single source for online strategy management
I like being able to offer a suite of apps that de-frankensteins our clients’ tech stacks, broadens our reach, and opens doors.
Best-selling products:
Listing Distribution |
Reputation Management |
Customer Voice |
Social Marketing |
As new products become available and we add them to our store, it’s just another opportunity for our reps to go out and talk to their clients. Not only existing clients, but new clients who may not be the right fit for radio advertising initially. Digital allows us to get in the door with those clients and evolve to bring radio to the table as well.