Digital agency goes from start-up to $250,000 in annual revenue
Based in New Orleans, Louisiana
Established in 2015
Specializing in digital advertising
Established in 2015, Giving Tree Media is a New Orleans, Louisiana-based digital agency specializing in building websites and search engine optimization services for local businesses.
Compliment your offering with best-in-class products
increase in customer
Having the ability to identify and explain where local businesses need help with their marketing strategy, and the confidence to bill a fair price for services offered, are must-have attributes for any agency owner.
Matt grappled on those fronts in the initial years after launching his agency. He didn’t have data to make a strong case to business owners about why their marketing efforts were lacking. And when he won a deal, he would undercharge.
As a result, Giving Tree Media was generating inconsistent revenue and Matt had to undertake several side hustles on top of running his business to earn a living.
When the pandemic ended his side jobs, Matt sought help from a technology partner to transform Giving Tree Media into a standalone success.
Matt partnered with Vendasta in March 2020 and made the following goals:
- Re-sell services and achieve positive cash flow as soon as possible
- Add one new local business client per month
- Boost productivity so he can invest more time with clients and prospects
- Generate US$100,000 in revenue in 2020, and more beyond that
With the assistance of his business development representative (BDR) at Vendasta, Matt planned his 2020 roadmap and identified solutions he needed from Vendasta’s ecosystem to succeed.
The strategy involved four key phases. Each step in his journey, and a summary of what it entailed, is provided below.
Phase 1 (Months 1-3)
Matt entrusted Vendasta to create a website and social
media profiles for Giving Tree Media. He was coached on how to have conversations with prospects using the Vendasta Snapshot Report.
This “secret weapon” enabled him to show data-rich insights to a business owner on where they needed help with their marketing, making pitching and conversion easier.
<$10,000 monthly revenue$10,000>
Phase 2 (Months 4-6)
Following his early success in re-selling SEO services, Matt examined fulfilling other needs local businesses had. He leveraged Vendasta Marketplace for opportunities including Website Development, Digital Advertising, and Social Media Management.
It was a win-win: Matt’s revenue grew and his local business clients had further strengthened their online presence.
<$10,000 monthly revenue$10,000>
Phase 3 (Months 7-9)
A large local insurance company that needed help with marketing approached Matt following positive reviews about Giving Tree Media.
Matt worked with his BDR to design a custom package to fit the client’s needs and budget, and he was able to close his biggest customer to date.
By now, Matt had a solid book of business and was highly profitable.
~$15,000 monthly revenue
Phase 4 (Months 10-12)
Optimize & repeat
Matt was at a stage where he needed help optimizing his processes so he could continue prospecting.
Through the Vendasta platform, he was able to automate on-boarding emails and customer billing functions.
This allowed Matt to spend more time with his clients and leads, and less on operational tasks.
$20,000+ monthly revenue
Vendasta products deployed
Founder and Owner, Giving Tree Media
By using the Snapshot Report, Matt had a data-driven edge to convert prospects and sell local businesses the solutions they needed to improve their online presence. And after making a strong first impression, Matt was more easily able to up-sell clients, generate new referrals and boost revenue.