Agency generates $2.5M selling digital products and services to local businesses
Founded in 2014, leading agency pr.business is based in Boca Raton, FL
Provides digital marketing solutions to local businesses across the US
Focuses on cost-effective marketing packages that deliver results
At its core, leading agency pr.business focuses on providing digital marketing solutions to more than 23,000 local businesses across the United States. Because of smaller budgets, these businesses would otherwise be turned away from traditional agencies. It was critical for pr.business to find a technology partner that understood the needs of their small and medium-sized business (SMB) clients, arming them with the ability to deliver cost-effective online presence solutions that produced results for their SMBs.
In 2020, pr.business joins 60,000 agencies across North America partnering with Vendasta to accelerate their business growth by selling digital products and services.
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Background
Objectives
pr.business partnered with Vendasta in 2020 seeking a relationship that would set them up to best serve their local business clients. They hoped to:
- Partner with a provider that understands the needs of a local business and its online presence
- Improve on their ability to deliver cost-effective solutions to market in a profitable way
- Rely on a partner staying ahead of technology trends critical to the online success of clients
The approach
We can market and sell. Now, let’s deliver.
Tannenholz shares that a critical component to the success of the relationship with Vendasta has been their ability to rely on the platform and team to deliver. “It allows us to focus on the things we’re good at, and Vendasta is the partner we can lean on so that they can handle aspects of our business that we have to deliver on for our customers,” Tannenholz says.
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Supporting businesses with reliable online presence solutions that matter
Many local businesses know they should be trying to get more reviews, or that they need to keep their online business profiles updated, and they should be interacting with their customers on social media, but many lack the time and know-how to get the job done efficiently.
pr.business has unlocked a formula for success with Vendasta, reselling foundational online presence solutions like reputation management software, online listing management and access to a social media management platform to help local businesses manage, monitor, and engage with their customers online.
With Vendasta, pr.business feels confident in the reliability of the products. According to Tannenholz, they feel supported in their efforts to help their local business customers succeed by selling digital products and services that improve their online presence.
“Today, in technology, what worked a month ago might not work in six months, let alone what was there a year ago. Knowing that Vendasta is always looking at the latest and greatest, looking at how to stay ahead of the game, iIt keeps us on our A-game as well for our customers,” Tannenholz says.
“Because Vendasta has a good understanding of who we are and who our customers are, they became a partner to lean on for solutions. We know how to market and sell. Vendasta has been helping us deliver. [The value] is tremendous.”
Bruce Tannenholz
PRESIDENT, PR.BUSINESS
Pr.business arms SMBs with the tools they need to succeed online.
The conclusion
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