A Guide To White-label Content Creation and Content Marketing

Grabbing the attention of customers has never been as difficult as it is in today’s fast-paced digital marketing landscape. When customers are skipping through TV commercials, using ad-blockers, or choosing ad-free radio providers, it can seem impossible to cut through the noise to reach them.

That’s why digital marketers have to get creative. Building a content strategy that offers information rather than an interruption is imperative to running a successful small business in 2018.

That being said, what small business owner has time to manage a content marketing strategy? In fact, you might not have time to manage it either! Luckily, a white-label content creation service is the perfect solution.

Skip the reading, explore our white-label content solutions in the Marketplace. 

What is white-label content creation?

White-label content creation is where copywriters provide written content for resellers to give to clients under their own brand and price point. This content can take the form of blogs, social posts, website copy—almost any digital written copy you can think of. This service can be fulfilled in a few ways: either a one-time content purchase, like a blog, or an ongoing service like "X" social media posts per month. The copywriters work under the reseller brand, and the written work may or may not take a branded format.

Why content creation?

Stop me if you've heard this one before: content is king! That's where your content creation services come in. Every piece of a digital presence needs written content, whether it be a website page, a blog post, or even the script for a video.

Content creation is especially critical for maintaining a social media presence and cultivating a blog that helps clients rank in the SERP. Many local business clients, however, don't have the time or written-word expertise to fill blogs with beautiful prose or keep up with fast-paced social media feeds, so offering these services through trained experts can be huge for your business client's success.

Only 33.9% of companies publish blog posts or articles, but almost every business would benefit from having a blog!

By adding content creation to your basket of offerings, you're filling in a lot of gaps that many agencies and media companies don't provide their clients. Offering white-labelled content like blogs and ongoing social posts is a great way to quickly grow your revenue with existing clients.

White-label content creation solutions

There are many options for white-label content creation, as "content" itself is such a wide category.

  • Social posting

Social media is the perfect medium to help your clients engage their customers and increase their brand awareness. This white-label solution offers expertly crafted social posts that cover a variety of topics to keep their customers informed and engaged all while maintaining their brand and company story.

  • Blog posts

With blogs, your clients can really build an expert voice and communicate their value with their customers. By utilizing a white-label blogging solution, your client can share their knowledge and expertise, without losing time spent on building their business.

  • Website copy

Do your clients have a story they're just not sure how to share? With white-label website content creation, you can build your clients websites and fill them relevant, informative content that their consumers will love through a white-label team.

White-Label Content Creation with Vendasta

Vendasta offers a variety of white-label content creation solutions. From monthly blog posts to a monthly calendar of social media posts, you can diversify your service line easily to introduce new streams of revenue. Our experienced content writers can help you build your client’s audience by creating an engaging and unique storyline for them through original blogs, and expand their online audience through highly engaging, timely, and relevant social posts on Facebook, Twitter, G+ and more.

Our team of experts can help your client build brand awareness, generate higher converting leads, and develop better relationships with their customers, all without you needing to life a finger.

Learn More about Vendasta's Marketing Services digital agency and Get Started today.

About the Author

Dew is the Managing Editor at Vendasta, but will also respond to "content juggler," "blog wrangler," and "internet explorer." Speaking in fluent pop culture references, and Googling at the speed of sound, she is always looking for new and innovative ways to stretch her creative muscles.

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