White-label content: What is it and why you need it (Updated 2023)

Are you looking for a cost-effective and efficient way to produce high-quality content for your agency and clients’ businesses? If so, white-label content may be the solution you've been looking for. Grabbing the attention of customers has never been as difficult as it is in today’s fast-paced digital marketing landscape. When customers are skipping through TV commercials, using ad-blockers, or choosing ad-free radio providers, it can seem impossible to cut through the noise to reach them.

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That’s why digital marketers have to get creative. Building a content strategy that offers information rather than an interruption is imperative to running a successful small business in 2023.

That being said, what small business owner has time to manage a content marketing strategy? In fact, you might not have time to manage it either! Luckily, a white-label content writing service is the perfect solution.

What is white-label content?

White-label content refers to content that is produced by one company or organization and then rebranded or repackaged by another company for their own use. It is a common practice in the content marketing industry, where companies will outsource the production of certain types of content, such as blog posts or articles, to specialized content marketing agencies or freelance writers. The content is then branded with the company's own logo and branding elements, and used as if it had been produced in house.

There are several benefits to using a team of white-label content writers. It can save time and resources, as businesses don’t necessarily have time to invest in the research and writing process themselves. It can also be a cost-effective option because this is outsourcing so a business wouldn’t have to hire staff to produce content. Additionally, white-label blog content can be produced by subject matter experts, ensuring that the content is of high quality and accurate.

There are also potential drawbacks to using white-label content services. For example, the company may not have as much control over the content's tone, style, or focus as they would if they were producing it in house. Additionally, the company may not have the same level of ownership over the content, as it was originally produced by another organization. It is important for companies to carefully consider these factors when deciding whether to use white-label services in their marketing efforts.

Who uses white-label content?

White-label content writing is used by a wide range of companies and organizations, including digital marketing agencies, content marketing agencies, media companies, and e-learning platforms. These companies often use white-label content services as a way to save time and resources, as well as to offer high-quality content to their clients or customers. Publishing 16 or more blog posts per month increases website traffic 3.5x more than companies that publish fewer or not at all (kaleidico).

Digital marketing agencies, for example, may use white-label content services to create marketing materials for their clients, such as blog posts, articles, email campaigns, or social media posts. Content marketing agencies may use white-label content writers to create content for their clients' websites or social media channels. Media companies may use white-label content marketing to fill gaps in their content offerings or to create content for specific campaigns or initiatives. E-learning platforms may use a white-label content writing service for agencies to create online courses or other educational materials.

In addition to these types of companies, a team of white-label content writers may also be used by individual freelancers or contractors who offer content creation services to clients. These professionals may create white-label content for their clients and then allow the clients to brand and distribute the content as if it were their own.

What is white-label content marketing?

White-label content marketing involves the creation of written content by copywriters that can be rebranded and sold by another company or organization under their own brand and pricing. This content can include various types of digital written copy, such as blogs, social media posts, and website copy, and can be purchased on a one-time basis or as an ongoing service. The copywriters responsible for creating the content work under the brand of the company or organization reselling the content, and the finished product may or may not be formatted with the reseller's branding elements.

Why content creation?

Stop me if you've heard this one before: content is king! That's where your white-label content writing services come in. Every piece of a digital presence needs written content, whether it be a website page, a blog post, or even the script for a video.

White-label content writing is especially critical for maintaining a social media presence and cultivating a blog that helps clients rank in the SERP. Many local business clients, however, don't have the time or written-word expertise to fill blogs with beautiful prose or keep up with fast-paced social media feeds, so offering these services through trained experts can be huge for your business client's success.

By adding white-label content writing to your basket of offerings, you're filling in a lot of gaps that many agencies and media companies don't provide their clients. Offering white-labelled content like blogs and ongoing social posts is a great way to quickly grow your revenue with existing clients. Plus it will help your clients compete with bigger competition.

How to price white-label content creation

There are a few different factors to consider when pricing white-label content writing for your digital marketing agency. These include:

  1. The type of content being created: Different types of content, such as blog posts, articles, email campaigns, and social media posts, may require different levels of effort and expertise, and should be priced accordingly.
  2. The complexity of the project: Projects that require more research, writing, editing, or design work will generally be more expensive than simpler projects.
  3. The length of the content: Longer pieces of content, such as ebooks or white papers, will generally cost more than shorter pieces, such as blog posts or articles.
  4. The expertise or specialization required: Content that requires specialized knowledge or expertise, such as medical or technical content, may command a higher price due to the increased level of skill and experience required.
  5. The competition: It can be helpful to research the rates of other content creation agencies in your area to ensure that your prices are competitive.

In general, it is a good idea to offer a range of pricing options to your clients, based on the factors listed above. This will allow you to accommodate different budgets and needs, and give your clients the flexibility to choose the level of service that best fits their needs.

White-label content marketing solutions

There are many options for white-label content marketing and content creation, as "content" itself is such a wide category.

White-label content writers can help your clients engage their customers and increase brand awareness through social media. This solution provides expertly crafted social media posts that cover a variety of topics, while maintaining your clients' brand and company story.

  • White-label blog content

White-label blog content can help your clients establish their expertise and communicate their value to their customers. With white-label blog writing services, your clients can share their knowledge and insights without sacrificing time that could be spent on other aspects of their business.

If your clients have a story they want to share but are unsure how to do so, white-label content writing can help. By using a white-label team, you can build your clients' websites and fill them with relevant, informative content that their customers will appreciate.

White-label course content

White-label course content refers to educational materials, such as online courses or video tutorials, that are produced by one company and then rebranded or repackaged by another company or organization for their own use.

One use of white-label course content in digital marketing is to offer training or professional development to clients or employees. For example, a digital marketing agency may offer a course on social media marketing to their clients, using white-label content writing that has been customized to fit the agency's branding and messaging. This can be a cost-effective way for the agency to provide valuable training to their clients without having to invest in the development of their own materials.

Another use of white-label course content in digital marketing is to create content for a digital marketing agency's own educational platforms or online academies. By using white-label content services, the agency can quickly and easily build out a comprehensive educational platform without having to invest in the development of all of the course materials themselves.

White-labelling course content can save time and resources, as the agency does not have to invest in the development of their own course materials. It can also be produced by subject matter experts, ensuring that the material is of high quality and accurate.

White-label social media content

There are a number of reasons why companies or organizations may choose to use a team of  white-label content writers. The company does not have to invest in the research and creation process themselves. White-label social media content can be produced by subject matter experts, ensuring that the content is of high quality and accurate.

White-label social media content can be used in a variety of ways, such as to create a consistent flow of content for a company's social media channels, to support specific campaigns or initiatives, or to engage with followers and build a community around the company's brand. It can also be an effective way for companies to target specific demographics or markets, as the content can be tailored to fit the interests and needs of those audiences.

White-label video content

White-label video content plays a significant role in white-label content marketing, as video is a powerful and effective way to engage audiences and convey information. Did you know that 73% of prospective buyers would prefer to watch a short video to learn about your products (divvyhq)? White-label video content can be used to create marketing materials, such as promotional videos or product demonstrations, or to provide educational or training materials, such as online courses or video tutorials.

White-label video content can be customized and branded to fit the needs and goals of the company or organization using it, and can be distributed through various channels, such as social media platforms, websites, and email marketing campaigns. By using white-label video content, companies and organizations can quickly and easily create high-quality video materials without having to invest in the production process themselves. It can also be an effective way to build brand awareness, generate leads, and drive conversions.

White-label content provider

White-label content services involve the production of content by one company or organization that is then customized and rebranded by another company for their own use. White-label content services can include a range of content creation tasks, such as writing, editing, design, and multimedia production, and can result in a variety of content types, including blog posts, articles, emails, graphics, images, and videos. Companies or organizations that offer white-label content services are known as white-label content providers.

Working with a team of white-label content writers can be a cost-effective and time-saving option for companies and organizations that need high-quality content but do not have the resources or expertise to produce it in-house.

White-label content services with Vendasta

Vendasta provides a range of white-label content services through our platform to help you expand your service offerings and increase revenue. From blog posts to social media posts, our experienced content writers can help you create engaging and unique content for your clients, including original blogs and timely social media posts . Our team of experts can help your clients build brand awareness, generate high-converting leads, and strengthen their relationships with customers with white-label content services, all while you focus on other tasks.

About the Author

Emily is a Content Marketing Specialist at Vendasta. Over her career, Emily has worked as a Marketing Strategist, freelanced as a Social Media manager, and enjoyed working events for local and national not-for-profit agencies. When she's not researching her next blog topics you can bet she's challenging a friend to a card game or planning a hike in the wilderness.

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