We know what you’re thinking. There’s something kinda ironic about writing an article reviewing the top product review sites, isn’t there?
So, why bother?
Well, we know one thing for sure: people don’t shop like they used to. But what’s changed? Research? Online purchasing? Everything? We can definitely blame the Googles and Yahoos of the world for the bulk of the transformation that we’ve witnessed, but there’s more to it than that. What our internet-driven society has created is known as the “zero moment of truth”.
Back when dinosaurs still roamed the earth and the internet didn’t exist, consumers would complete their product or service research either in-person or in-store. There was just one problem with this business model: people are lazy by nature. With the dotcom boom, consumers began to conduct research online, and were often able to make a purchase decision before they ever arrived at a physical store.
With this monumental value shift, consumers have become increasingly reliant on the online reputation of a business. For example, a consumer might discover a restaurant via a paid Facebook ad, but that alone is not enough to sell a prospect, so they will research the restaurant on Google, on Yelp, on TripAdvisor, or a variety of other sites as a means to reaffirm their interest.
But what if you want to research a technology company? Or an app? Or a SaaS provider specifically? Outside of their Google and Facebook reviews, where can you go to find detailed reviews that actually speak to the performance of the tech—not to mention their customer support?
You visit product review sites. And that’s why you need to make sure that your app, SaaS, or other tech is listed in all of the right places so that it can get in front of all of the right eyes.
SaaS Directory Benefits
We’ve set the stakes, but other than being in the right place at the right time, what key benefits can be had by leveraging SaaS directories?
- Increased exposure and social proof. The more places that prospects and potential clients can discover your information, the stronger your brand equity becomes, and the stronger your brand perception will grow. SaaS directories allow you to truly dominate the research phase of the buyer's journey.
- Paid ad services within these platforms. Similar to how you run Google Ads, many SaaS directories offer paid ad opportunities if you want to further increase your exposure through these key channels.
- Rich snippet schema markup. When you start generating reviews on these product review sites, you can then use these reviews for rich snippet markup. In other words, you can showcase these reviews on your core site to add some unique flair to your appearance in the SERPs. Something like this:
- Search Engine Optimization (SEO). Every single one of these sites that you choose to list on will come with a dofollow link back to your core site. These links, particularly from high ranking sites such as Trustpilot, will help you build your site’s authority and improve your search rank for the keywords that matter most to you.
Top Product Review Sites: Table
Here are the top product review sites, organized by their worldwide Alexa rankings and verified by their Moz domain authority rankings.
|No.||Review Site||2019 Worldwide Alexa Ranking||Moz Domain Authority|
|7||IT Central Station||65,998||50|
Top Product Review Sites: List
Here is the comprehensive list of tech product review sites that you need to consider listing with to build your reputation and drive high value traffic to your site.
Alexa Ranking: 636
Domain Authority: 92
Price: Free with additional Lite, Pro, and Enterprise tiers for additional marketing and sales functionality
Why Should You List on Trustpilot?
Easy. As the highest ranking product review site on our list, according to both Alexa and Moz, and one of the highest ranking sites in the world, Trustpilot is a must for tech listings. Also, as a Google Trusted Seller partner, you have the opportunity to use Trustpilot reviews in your rich snippet markups on Google search. Not listing on Trustpilot would be kinda like not paying for parking—careless.
Alexa Ranking: 3,982
Domain Authority: 78
Price: Free with paid PPC/PPL upgrades
Why Should You List on Capterra?
With a specialization on software specifically, Capterra is not only a great place to list products and services, it is also a powerful tool for discovering software options to meet unique business needs. With more than 5 million monthly business software buyers using the platform and extensive product description and functionality features built into your listings, Capterra is built to help drive traffic and sales for your business. Word to the wise: This demand-based platform is highly ad-driven, so it can become very much “pay-to-play”.
Alexa Ranking: 5,427
Domain Authority: 67
Price: Free business listings with optional paid buyer insights
Why Should You List on G2 Crowd?
G2 is on of the biggest up-and-comers in the SaaS review space, so you’ll definitely want to get onboard with these folks. G2 aims to remove much of the bias that is so prevalent in the software industry by leveraging unbiased reviews from validated sources, so that prospective buyers can make the most informed decisions possible. Their proprietary algorithm works to filter fraudulent reviews from a company’s own employees or direct competitors, and the community layout allows viewers to vote as to whether or not reviews were found as helpful or not. And if you are interested in paying for some additional perks, you can purchase access to buyer insights, such as software category page views, and review data from your target audiences to better aid your sales and marketing teams in selling your product. Therefore, the emphasis of this platform is very clearly on reviews, which can all be filtered based on category, industry, user roles, etc, and then compared to competing product offerings.
Alexa Ranking: 8,159
Domain Authority: 66
Price: Free to list
Why Should You List on FinancesOnline?
This is another site that has been clawing its way up in the ranks over recent years. FinancesOnline is focussed on SaaS/B2B software and financial product reviews, boasting over 2.5M+ monthly readers across 10,000+ reviews that are sourced from a combination of both experts and actual product users. The platform then organizes reviews based on proprietary SmartScore and Customer Satisfaction algorithms that measure your listings based on 9 different subject areas, such as: collaboration features, integration, ease of use, and security. This platform also leverages an article repository to help potential buyers make more informed decisions.
Alexa Ranking: 14,915
Domain Authority: 62
Price: Free with paid PPC/PPL upgrades
Why Should You List on GetApp?
GetApp is THE quintessential platform if you’re specifically in the app space, or have a SaaS platform that specializes in its mobile apps/mobile friendliness. Scale your use up and down with a free initial listing, and various paid tiers above that. Unique functions include the ability to explore how different products and services might integrate with your apps so that you can explore partnership opportunities and easily compare your offering to competitors.
Alexa Ranking: 57,767
Domain Authority: 50
Price: Free to list
Why Should You List on TrustRadius?
When you open your site with a line like “B2B without the BS,” you’ve instantly got my respect. If you are a vendor with a smaller budget, this is a great platform for you because TrustRadius runs zero paid ads, so vendors are unable to skew any results. The platform also uses “TrustMaps” to organize products based on their review scores and research frequency, giving you another avenue for prospects to discover your offering. If you have a legit product that delivers legit value, then this is going to be one of the best resources at your avail.
Alexa Ranking: 65,998
Domain Authority: 50
Price: Free to list
Why Should You List on IT Central Station?
IT Central Station is unique because if offers much more in-depth categorization for products and services in categories such as application development and infosec as compared to its peers. Long-form question-and-answer style review formats ensure that high detail and high quality are emphasized from reviewers. If you have a more R&D-geared offering, then this platform is must.
Alexa Ranking: 83,124
Domain Authority: 56
Price: Free with paid PPC/PPL upgrades
Why Should You List on TechnologyAdvice?
Also owned by Gartner (same as Capterra and GetApp), this is yet another powerful listing platform for software research. This platform is very easy to use and navigate for potential buyers, and uses a similar question-and-answer framework to that used by IT Central Station to ensure the quality of reviews generated. However, much like Capterra and GetApp, you will be working with a bit of a “pay-to-play” environment.
Alexa Ranking: 138,315
Domain Authority: 48
Price: Free to list, with paid premium lead generation options available
Why Should You List on Crozdesk?
By deploying AI and machine learning, Crozdesk uses ranking algorithms that are geared to generate unbiased software recommendations. This platform also boasts 230+ product categories, so that you can be sure that prospects are not stumbling across your offering by mistake. If you are in the market for paid advertising on listing platforms, Crozdesk’s hyper-targeted product classifications can help to deliver customers that match your ideal buyer persona.
Alexa Ranking: 462,966
Domain Authority: 37
Price: Free with a $197/month premium tier coming soon
Why Should You List on SaasGenius?
Founded based on the recognition that most technology solution purchasers face a tremendous challenge in selecting the right solution, SaasGenius looks to alleviate many of these stresses. By listing with this platform, you get detailed product profile customization options and access to the growing community of software companies already using SaasGenius.
Alexa Ranking: 755,406
Domain Authority: 29
Price: Free to list, with paid premium
Why Should You List on DiscoverCloud?
This site is home to a variety of B2B SaaS offerings as well as numerous outsourced services. With multi-tiered classifications based on languages, needs met, and who the offering is best suited for, DiscoverCloud is a powerful force in pairing international buyers and sellers. With targeted advertising options in the premium tier, and the ability to implement “special offers” to solicit additional conversions, this can be a great asset if you are taking an offering to the international market.
Alexa Ranking: 1,686,117
Domain Authority: 90
Price: Free for Salesforce partners
Why Should You List on AppExchange?
Also known as the Salesforce store, AppExchange is a platform built for products and services that have Salesforce integrations. This can be a dynamic business driver if that’s your jam, but if not, then you will likely want to look to the preceding listing options for your offering.
Methodology: Alexa & Moz
These product review sites were selected and listed ordinally based on their respective ranks on Alexa’s top 500 sites on the web. Here are the specifics:
By manually researching the top product review sites across the web using a variety of key sources, results were then searched on Alexa, and organized in our list based on their respective global rankings.
Once the list was established, all sites were then measured based on their Moz Domain Authority.
Domain Authority (DA) is a comparative measure developed by Moz that predicts how well a site will rank on search. These scores are based on a 100 point scale, with close to 100 representing a strong competitive advantage on organic search.
This is significant to technology companies because product review sites that make claims about a listing on their site translating into real SEO value and organic impressions may not be trustworthy unless they’re leveraging additional SEO tools within their site to help boost your listings. But also, if it’s a free service—no harm in trying!
White-Label Business Opportunities
Let’s be real. Competing in the tech space is high cost and high risk; but there are means to combat these risks.
Getting listed on all of the right directories is important, but what if you want to do more for you offering? What if you could increase your sales and decrease your workload? What if you could sell additional products and services without pre-planning, hiring, training, and implementation work? And integrate it all into your existing platform with ease?
White-label products and services are customizable and rebrandable products that businesses (such as a software platform provider like yourself) can resell to clients as if they were your own. Products and services that you can rebrand, reprice, and resell; without any barriers.
Here’s what the white-label business model looks like:
Your company (Company B) has built a platform for email marketing. You want to get your offering listed on major software review platforms such as G2 Crowd and Capterra, so you manually negotiate these listings to help gain your product more exposure. Once listed, customers (like the Local Business) have the opportunity to review Company B, and one of the consistent points of feedback is the fact that they just wish your offering included more. And it could. So, you reach out to a white-label solution provider like Vendasta (Company A) because you’ve heard that they can help. In a matter of days, you integrate Vendasta’s Social Marketing, Reputation Management, and Listing software into your platform so that you can meet more client needs—all under your own brand.
Witness your profit margins climb day after day and month after month, your client satisfaction reach new heights, and your revenue per client skyrocket, without adding any additional workload.
Are you ready to take the future of your brand into your own hands? Get started with Vendasta for free today to discover your full potential.