Get A Demo

5 Best Salesforce Alternatives for CRM Software and Tools

You’re looking for CRM software, but you don’t want Salesforce.  

The good news is there are countless substitutes on the market. 

Even better, many of them are free

Here are five of the top Salesforce alternatives for CRM software:

  1. HubSpot CRM
  2. Pipedrive
  3. Zoho CRM
  4. Microsoft Dynamics 365 Sales
  5. Vendasta

It’s pretty obvious you have options. But how do you pick the right one?

We’ve broken down each CRM by main functionalities, pros and cons according to customer reviews, and pricing options. 

Use this guide to find a Salesforce alternative that will support your business today and grow with you tomorrow.  

Rather skip this article and see a demo of our sales CRM software? Great choice. Request a demo today to learn more about our robust CRM software.

1. HubSpot CRM

HubSpot launched in 2005, and today offers an all-in-one platform that includes CRM software. According to Capterra, it’s considered relatively easy to use and works well for smaller companies that are just getting into CRMs.  

Main Functionality

HubSpot’s CRM brings all your customer information in one place. It offers contact management, a reporting dashboard, company insights, pipeline management, and deal tracking. Plus, it links to the places your sales are taking place, such as your websites, social media platforms, email service providers, and phone calls.  

The Pros and Cons of HubSpot CRM

As a CRM, one of the biggest advantages is that it’s free, which makes it a great choice for small businesses and start-ups. 

In addition, it’s considered a great platform because it connects easily to existing sales processes and apps. Customers like HubSpot because they can make calls from inside the software, it’s easy to use, and you can connect it to the rest of HubSpot’s software options. 

According to G2, some of HubSpot’s most popular features include email marketing, lead management, and contact and account management. 

But HubSpot isn’t perfect. According to Capterra, customer reviews indicate there’s a lot they would like to see improved, including functionality. Customers found that it’s hard to get the most out of the software, especially as they grew over time. 

G2 reports that HubSpot’s least favorite features according to customer reviews are its product and price list management, the Sandbox tool, and its quote and order management features. 

Another concern about the CRM is its mobile app. As of now, HubSpot CRM doesn’t provide the same features and capabilities as the desktop version. 


As mentioned above, HubSpot offers its CRM for free for basic tools. This can be a cheaper CRM alternative and is a huge plus for many companies.

Within its Sales Hub packages, there are four main packages for the HubSpot CRM:

  • $0/user/month for basic CRM and marketing tools
  • $50/month for CRM, marketing, sales, and service starter tools
  • $500/month for the “professional” suite of tools
  • $1,200/month for the “enterprise” suite of tools

Vendasta versus HubSpot

As far as functionality, features, and support, Vendasta matches and surpasses HubSpot in many ways. You can compare the two platforms in our ultimate showdown.

Still, there’s one major area in which Vendasta stands apart: white-label CRM.  Vendasta’s CRM is white-labeled, or resellable. This means that if your business wants to use or resell a CRM that competes with HubSpot, Vendasta is a great choice. 

To learn more about the difference between Vendasta and HubSpot, here’s a thorough comparison article with charts of features, services, and add-ons. 

2. Pipedrive

Pipedrive is a cloud-based sales software company. It’s been around since 2010 and has quickly gained a reputation as an easy-to-use and affordable alternative to Salesforce CRM. 

Main Functionality

The Pipedrive CRM focuses on helping professionals close deals. It helps users manage leads and deals, track communication, and automate basic tasks. It also offers insights and reports, mobility, and integrations with the most commonly used apps today. 

The Pros and Cons of Pipedrive

Capterra categorizes Pipedrive as an affordable, easy-to-use CRM that’s popular with people in the computer software industry. 

Pipedrive is unique because of its API, which lets customers develop custom features. 

Customers like that Pipedrive is customizable. Teams can create a CRM solution that works for them. They also liked how it helps manage daily tasks. 

According to G2 customer reviews, Pipedrive’s highest-rated features include its opportunity and pipeline management tools as well as its contact and account management tools. Customers also rave about its performance and reliability. 

When it comes to improvements, customers said the platform can provide a negative customer experience. Since the platform isn’t centralized, information is sometimes all over the place and difficult to organize. 

Its lowest-rated features according to G2 customer reviews include email marketing, campaign management, and its knowledge base. 

Another concern is the platform’s reliance on APIs. According to Capterra, reviewers said this could lead to more broken connections. 


Pipedrive is not a free Salesforce alternative, although the company is offering a free trial of the platform for 14 days. 

So how much does it cost? They have four main packages:

  • $12.50/ user/month for the “essential” 
  • $24.50/user/month for the “advanced”
  • $49.90/user/month for the “professional”
  • $99/user/month for the “enterprise”

3. Zoho CRM

Zoho CRM was launched in 2005. The company offers an office suite that includes its popular CRM software. Zoho has a reputation for being easy to use and is enabled for social and mobile. 

Main Functionality

Customers can rely on Zoho as a lead and contact management system. It helps to automate all sales operations, including daily sales tasks. It offers real-time access of information and allows sales reps to track the sales cycle and link them to the appropriate products and services. 

The Pros and Cons of Zoho CRM

According to G2 customer reviews, Zoho CRM is easy to use and setup. It has also received a high score according to Finances Online customer reviews, with a 9.4 score and 92% user satisfaction score. 

Overall, customers like that it’s flexible for small businesses and start-ups, and that they can add features as needed. G2 reports that the platform’s most high-rated features are its contact and account management tools, partner relationship management tools, and its data import and export tools. 

On the other hand, some customers have complained that it’s glitchy, not as integrated as it could be, and that some of the data is redundant.

According to G2, Zoho CRM’s lowest rated features are Sandbox and test environments, territory and quota management tools, and the breadth of partner applications. 


You can use the Zoho CRM as a free Salesforce alternative for up to three users. 

After that, you can choose from one of the following packages:

  • $12.00/ user/month for the “standard”  
  • $20.00/user/month for the “professional” 
  • $35.00/user/month for the “enterprise”
  • $100.00/user/month for the “ultimate”

4. Microsoft Dynamics 365 Sales

Launched in 2016, Microsoft Dynamics 365 is a relatively new CRM on the market. It was launched as part of the Microsoft Dynamics product line which includes CRM and ERP applications. 

Main Functionality

Dynamics 365 is a CRM that focuses on sales productivity and marketing. It’s available in the cloud, on-premises, or a hybrid-solution.

The Pros and Cons of Dynamics 365

Most of the customer reviews are positive about Microsoft Dynamics. Customers like its user, role, and access management CRM features. They also like the contact and account management features as well as the way you can customize the CRM to fit your needs. 

Negative reviews for this CRM revolve around some of its lowest-rated features, including its lack of mobile support, social collaboration features, and campaign management. 


Dynamics 365 CRM is more expensive than the CRMs listed above. It doesn’t have a free trial offer or a free version of the product. Here are the three packages you can choose from:

  • $115.00/ user/month for the “customer engagement plan”  
  • $210.00/user/month for the “Dynamics 365 plan” 
  • $190.00/user/month for the “unified operations plan”


5. Vendasta CRM

At Vendasta, we offer a robust CRM for companies that sell digital solutions to local businesses. As such, our CRM is seamlessly integrated with the rest of our software, including our marketing automation software and tools. Vendasta is a great salesforce CRM alternative for businesses.

Main Functionality

Vendasta CRM is a powerful sales CRM and pipeline management tool that also includes built-in training resources. It’s an all-in-one platform that can be integrated with marketing automation, as well as digital marketing industry tools. 

The Pros and Cons of Vendasta

Based on G2 customer reviews, Vendasta is considered easy to use and setup. It also comes with a lot of quality support. According to G2, its highest-rated features include some of its digital industry tools such as its online reputation management tools. 

Vendasta also stands apart because it’s mainly used for management and growth. It grows along with your business, which means you don’t have to pay for features you don’t use or need at the moment. 

Another major benefit of the Vendasta CRM is that it supports unlimited users and emails regardless of the subscription tier. 

Perhaps the only downside to the Vendasta sales CRM is that you can’t make phone calls directly from your browser with an auto dialer. 


Access to the Vendasta platform is free. If you decide to use the platform to sell products and services, you only have to pay the wholesale costs of the apps and products you resell. 

Vendasta offers four main package options:

  • 14-day free trial
  • $42.00/month for “Startup” 
  • $499.00/month for “Growth”
  • $999/month for "Scale"

A Highlight on the Vendasta Marketplace: Since Vendasta is a white-label platform, there’s so much more your business can do with an account. Yes, you can use the CRM, but with your subscription, you get access to wholesale business products and services you can resell to your clients. 

What type of products? Apps and services related to SEO, websites, digital advertising, social media marketing, reputation management, business listings, and more.

To learn more about the Salesforce alternative, Vendasta CRM, please request a demo today or simply get started for free.

About the Author

Filled to the brim with talent, Vendasta's Marketing Team is always looking for ways to create thought-provoking content, eye-catching media and data reports that can help you sell digital solutions to local businesses.

Share This