Samantha Johnston is an experienced media executive with a proven track record of building the kind of company culture and climate that drives business results. She has more than 20 years of media management experience with a specialty in sales management and talent development, organizational change, philanthropic fundraising and consumer revenue, leadership development and strategic alignment. Sam is the Founder and Lead Strategist at Strategy Hound, LLC, a culture, communication and strategic media management company based in Colorado. Before Strategy Hound, Sam was the General Manager of Colorado Mountain News Media overseeing Colorado resort properties for Swift Communications.
Effective media recruiting comes down to 3 critical steps. Learn best practices from Samantha Johnston on finding, interviewing, and compensating media sales... Read More
Product-based selling in media has shifted to a modern consultative selling approach with local advertisers. Learn what it is and how to implement... Read More
