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163 Stunning Social Media Stats to Savor

157 Social Media Stats Vendasta

We've updated our killer list of top social media statistics for 2017! See the best stats on all major social platforms—from Facebook, to LinkedIn, and even YouTube.

How many social media stats does it take to understand online consumer behavior? As many as you can get. People are strange beings, and with 3.5 billion of them online worldwide, and over one billion active websites, it can be hard to pin down their behaviors (Internet Live Stats). That’s why we’ve compiled a list of the most recent (and most surprising) social media stats to help you understand how to reach your online audience.

With 3.5 billion users spread out over one billion websites, you may be wondering how it’s even possible to gather stats on where and what people are doing. Thanks to social media, those online users congregate on a few major sites to tell tales and share photos with friends and family. Our list of stats cover these major social channels, from Facebook to Tumblr, to get you the latest and greatest information along with actionable insights, like benefits of social tracking. With 64% of marketers using social data to optimize their marketing tactics, shouldn’t you (eMarketer)?

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163 Social Media Stats for 2017


General Social Media Statistics for Local Businesses

1. There are 2.46 billion active users on social media (Statista, 2017) tweet
2. 2.7 billion people are active mobile social users (Statista, 2017) tweet
3. 78% of users use their smartphone for social media (Global Web Index, 2017) tweet
4. 94% of digital consumers aged 16-64 have an account on at least one social platform, and 98% have been active in the last month (Adestra, 2016) tweet
5. The average internet user has eight social media accounts! (Global Web Index, 2017) tweet
6. 43% of consumers aged 16-24, and 38% of users aged 25 - 34 use social media to research a product (Global Web Index, 2017) tweet
7. 47% of all users, and 56% of teens aged 14-18, are friends with people on social media that they have not met in person (Adestra, 2016) tweet
8. 23% of consumers aged 16-34 say that seeing a brand/product is "liked" on social media is a purchase driver (Global Web Index, 2017)tweet
9. Internet users spend an average of over two hours a day on social media (Global Web Index, 2017) tweet
10. Consumers aged 18-32 say social commerce is the most powerful purchase influencer for them (Global Web Index, 2017) tweet
11. Almost 40% of users follow their favorite brands on social media (Global Web Index, 2016) tweet
12. Companies agree that creating compelling content for social media is both the most effective (82%), and most difficult (69%) part of social media marketing tactics (Ascend2, 2015) tweet
13. 49% of marketers say that social media is the most effective channel to include in their digital marketing plan (Ascend2, 2017) tweet
14. Social media was rated as the 2nd most difficult tactic to execute in a digital marketing strategy (Ascend2, 2017) tweet
15. 44% of local businesses said they depend on social media to generate brand awareness, and 41% depend on it to drive revenue (eMarketer, 2016) tweet
16. 52% of organizations say they publish to social media multiple times a day, and 27% post once a day (Regalix, 2015) tweet
17. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic (Social Media Examiner, 2016) tweet
18. 80% of the organizations that monitor social media track engagement like comments, likes, retweets, shares and mentions (Regalix, 2015) tweet
19. For marketers, retweets and shares (78%) are more commonly used to measure success than fans, followers and likes (66%) (Regalix, 2015) tweet
20. 41% of marketers say that 10%-25% of their website traffic comes from social media campaigns (Regalix, 2015) tweet
21. More than 50% of marketers who have been implementing social media marketing tactics for two years have reported improved sales (Social Media Examiner, 2016) tweet
22. 40% of consumers have purchased an item online after seeing it used on Instagram, Twitter, Vine or YouTube (Simply Measured, 2016) tweet

Top Facebook Statistics you Need to Know

23. Facebook has over 2 billion active users (Statista, 2017) tweet
24. 84% of internet users are on Facebook, making it the top network for membership (Global Web Index, 2017) tweet
25. Over 80% of Facebook users access the platform every day (GlobalWebIndex, 2016) tweet
26. Six new Facebook accounts are created every second, which adds up to ½ million new accounts every day (Social Media Today, 2015) tweet
27. Nearly half of Facebook users only access the platform through a mobile device (VentureBeat, 2015) tweet
28. Facebook Messenger is the top favorite messaging service at 56% (Global Web Index, 2016) tweet

29. 45% of Facebook users aged 25-34, and 39% aged 16-24 use social networks to research products (Global Web Index, 2017) tweet
30. The average Facebook user has 130 friends (Statistic Brain, 2016) tweet
31. 60 million businesses have a Facebook Page (VentureBeat, 2016) tweet
32. There are over one billion messages sent per month between businesses and users (KPCB, 2016) tweet

33. 45% of B2C marketers strongly agree that their Facebook marketing is effective (Social Media Examiner, 2017) tweet
34. 80% of businesses are active on Facebook mobile (KPCB, 2016) tweet
35. 93% of social marketers regularly use Facebook ads, and 64% plan on increasing their Facebook ad activities (Social Media Examiner, 2017) tweet
36. 62% of marketers say Facebook is their most important platform (Social Media Examiner, 2017) tweet
37. 9% of social media marketers with 5+ years of experience use Facebook (Social Media Examiner, 2016) tweet
38. Over 95% of marketers say that Facebook offers the best ROI of any platform (eMarketer, 2016) tweet
39. 32% of influencers say that Facebook is the best social media platform for influencer marketing (eMarketer, 2016) tweet
40. Users spend about 18 minutes on Facebook per visit (Statistic Brain, 2016) tweet
41. More than 60% of Facebook users watch videos on Facebook (Global Web Index, 2016) tweet
42. 50% of Facebook users have watched a video on Facebook in the last month (Global Web Index, 2017) tweet
43. Video ads on Facebook that are between 30 and 60 seconds long perform the best (eMarketer, 2016) tweet
44. The top action performed on Facebook is clicking the “like” button (Global Web Index, 2016) tweet
45. The absolute best time to post on Facebook is 8 pm on a Thursday (eMarketer, 2016) tweet
46. Almost 40% of online consumers turn to Facebook for holiday shopping ideas (eMarketer, 2016) tweet
47. Almost 25% of Facebook users use social media to research and find products to purchase, and about 35% use social platforms to find good content (Global Web Index, 2016) tweet

Also see here: 75 Marketing Automation Stats

Top Twitter Statistics for 2017

48. Twitter has about 328 million monthly active users (Statista, 2016) tweet
49. 82% of Twitter’s active users use the platform on their mobile device (Twitter, 2016) tweet
50. About 30% of social media users in the US use Twitter (Statista, 2016) tweet

51.  76% of marketers worldwide use Twitter to market their business (Statista, 2016) tweet
52. eMarketer estimates that 286 million+ people will use Twitter on a monthly basis (eMarketer, 2016) tweet
53. Almost 50% of active Twitter users follow brands/companies (Convince&Convert, 2016) tweet
54. About 30% of Twitter users access the platform more than once a day (Global Web Index, 2017) tweet

55. Over 40% of Twitter users learn about products and services via Twitter (Convince&Convert, 2016) tweet
56. One in three Twitter users watch videos on Twitter (Global Web Index, 2016) tweet
57. Reading a news story is the most popular activity on the Twitter platform (Global Web Index, 2017) tweet
58. There are 500 tweets published daily (Internet Live Stats, 2016) tweet
59. The joy face ? is the most tweeted emoji, having been tweeted over 14.5 billion times (Twitter Data, 2016) tweet
60. 58% of the top brands have over 100,00 Twitter followers (Simply Measured, 2014) tweet
61. 92% of brands on Twitter publish 1-5 tweets a day (Simply Measured, 2014) tweet
62. 77% of Twitter users feel more positive about a brand when their tweet is @replied to (Twitter, 2015) tweet
63. Between 2013-2015, there was a 2.5x increase in customer service conversations on Twitter (Twitter, 2016) tweet
64. 93% of organizations say that Twitter is one of the platforms they most majorly used for marketing (Regalix, 2015) tweet
65. 47% of marketers use Twitter as their most favoured channel for customer engagement (Regalix, 2015) tweet
68. 18% of social marketers regularly use Twitter ads (Social Media Examiner, 2016) tweet
69. 63.5% of marketers voted Twitter as one of the best platforms for ROI (eMarketer, 2016) tweet
70. The optimal time and day to tweet is Thursday at 5pm (eMarketer, 2016) tweet

Also see here: 33 Twitter Stats to Make you Think (and Tweet)

Top LinkedIn Statistics for B2Bs

71. LinkedIn has 106 million active monthly users (Statista, 2016) tweet
72. There are more than 467 million registered users on the platform (LinkedIn, 2016) tweet
73. Two new professional accounts are created every second (LinkedIn, 2016) tweet
74. There are over 133 million users in the US alone (LinkedIn, 2016) tweet
75. 25% of LinkedIn mobile users access the platform several times a week (Statista, 2017) tweet
76. The fastest-growing demographic on LinkedIn is students, with 40 million student and recent graduates having accounts on the platform (Simply Measured, 2016) tweet
77. Uploading a professional photo to your LinkedIn profile gets you 21x more profile views, and 36x more messages (LinkedIn, 2016) tweet
78. Marketers that flesh out their Products and Services page have 2x as many company followers (Simply Measured, 2016) tweet
79. 91% of marketers say that LinkedIn is one of the platforms most majorly used for marketing in their organization (Regalix, 2015) tweet
80. 40% of B2B marketers say that LinkedIn is the most important platform for them (Social Media Examiner, 2016) tweet
81. LinkedIn is the most favored channel for customer engagement for 64% of marketers (Regalix, 2015) tweet
82. 94% of B2Bs use LinkedIn for content marketing (Kyle Lacy, 2015) tweet
83. 67% of digital marketers list LinkedIn as a commonly used platform (Social Media Examiner, 2016) tweet
84. 40% of B2B marketers will republish content on LinkedIn (Social Media Examiner, 2016) tweet
85. The best time to post on LinkedIn is at 9am on Wednesdays (eMarketer, 2016) tweet

Also see here: 50 Stats You Need to Know About Online Reviews [Infographic]

Google+ Statistics To Check Out

86. Every Gmail address has a Google+ account, which is why Gmail officially has over 2.5 billion users. (Tech Times, 2015) tweet
87. There are 540 million active users on the platform (Simply Measured, 2016) tweet
88. 62% Google+ users are B2B marketers (Simply Measured, 2016) tweet
89. 22% of online adults use Google+ more than once a month (Simply Measured, 2016) tweet
90. 87% of the top 100 brands have a Google+ account, and 50% of them actively post every month (Simply Measured, 2016) tweet
91. Brand adoption on Google+ has grown 10% in the last year (Simply Measured, 2016) tweet
92. 49% of digital marketers use Google+ (Social Media Examiner, 2016) tweet

We can tell you love statistics, which is why we created this beautiful list of 50 shocking stats about online reputation management stats for you to check out!

Top Instagram Statistics You Don't Want to Miss

93. Instagram has more than 700 million monthly users, with 200 million active daily (Statista, 2017)tweet
94. Almost half of total Internet users have an Instagram account (Global Web Index, 2016) tweet
95. 54% of marketers are using Instagram, and 63% plan on increasing their Instagram activities (Social Media Examiner, 2017) tweet
96. Almost 40% of ‘grammers have watched videos on the platform in the last month (Global Web Index, 2017) tweet
97. Over 95 million photos are posted to the platform every day (Instagram, 2016) tweet
98. There are 4.2 billion likes daily on Instagram (Instagram, 2016) tweet
99. 53% of users follow their favorite brands on Instagram (Global Web Index, 2015) tweet
100. Almost 60% of millennials have an account on Instagram (Global Web Index, 2016) tweet
101. 23% of ‘grammers will share an Instagram photo on another social platform tweet
102. The average Instagram user spends 25 minutes per day on the platform (KPCB, 2016) tweet
103. 94% of the top 100 companies have an Instagram account, and 86% of them actively post each month (Simply Measured, 2016) tweet
104. The top brands on Instagram average a post per day, and five videos per month (Simply Measured, 2016) tweet
105. 14 of the top brands post more than 50 times a month (Simply Measured, 2015) tweet
106. The most common frequency of posts for the top 100 brands is 11-20 times a month (Simply Measured, 2015) tweet
107. 24% of influencers voted Instagram as the best social platform for influencer marketing (eMarketer, 2016) tweet
108. 34% of US marketers plan to spend advertising dollars on Instagram for the first time in late 2016, and 16% already use it and plan to increase their spend (eMarketer, 2016) tweet
109. The average consumer engagement per post among the Interbrand 100 companies is 31,827 likes and comments (Simply Measured, 2015) tweet
110. Posts with hashtags and location tags perform the best in terms of user engagement (Simply Measured, 2015) tweet
112. Posts with two or three hashtags perform much better than posts with one hashtag, or posts with more than four hashtags (Simply Measured, 2015) tweet
113. The most popular hashtags used by the top 100 companies include #Regram, #ThisIsBoss, and #PictureoftheDay (Simply Measured, 2015) tweet
114. Instagram posts posted at 7 pm on Fridays do the best (eMarketer, 2016) tweet


Also see here: 50 Shocking Stats About Online Reputation Management [Infographic]

Top YouTube Statistics For Marketers

115. YouTube has the most visitors globally, at 88% (Global Web Index, 2017) tweet
116. There are 900 million unique visits to YouTube every month (Statistic Brain, 2016) tweet
117. 63% of YouTube users access the platform more than once a day (Global Web Index, 2017) tweet
118. YouTube has the second most members of any social channel, at 61% of Internet users (Global Web Index, 2016) tweet
119. 80% of 18-49 year olds watch YouTube in an average month (Google, 2016) tweet
120. There are 4.95 billion videos viewed on YouTube every day (Statistic Brain, 2016) tweet
121. 3.25 billion hours of YouTube is watched every month, which is equal to 114,808 years linearly (Statistic Brain, 2016) tweet
122. 300 hours worth of video is uploaded to the platform every minute (Statistic Brain, 2016) tweet
123. Users who access YouTube on mobile spend more than 40 minutes watching videos each visit (YouTube) tweet
124. 85% of Interbrand top 100 companies actively post to YouTube every month (Simply Measured, 2016) tweet
125. YouTube partners see a 50% revenue increase year-over-year (Simply Measured, 2016) tweet
126. YouTube video uploads timed with a product release or announcement see better results than scheduled and nuanced content (Simply Measured, 2016) tweet
127. One quarter of YouTube users have watched a branded video in the last month (Global Web Index, 2016) tweet

Also see here: 58 Statistics for Websites [Infographic]

Top Pinterest Statistics For You

128. There are about 200 million monthly active users on the Pinterest platform (Statista, 2017) tweet
129. There are 176 million registered Pinterest accounts (TechCrunch, 2015) tweet
130. Pinterest saw a 97% growth in active users in 2015 over 2014 (Global Web Index, 2015) tweet
131. Over half of women aged 18-54 in the U.S have signed up for Pinterest (TechCrunch, 2015) tweet
132. 55% of Pinterest users use the platform for finding and shopping for products (KPCB, 2016) tweet
133. 71% of Pinterest users recently bought a product online, and 62% recently reviewed a product online (Global Web Index, 2015) tweet
134. The average time spent on Pinterest per day is 21 minutes (Simply Measured, 2016) tweet
135. There are over 2 billion searches per month on Pinterest (Simply Measured, 2016) tweet
136. Pinterest has over 50 million pinned items for sale (Simply Measured, 2016) tweet
137. 76% of top brands use Pinterest (Simply Measured, 2016) tweet
138. 40% of digital marketers use Pinterest (Social Media Examiner, 2016) tweet
139. Believe it or not, the best time to post on Pinterest is 1am on a Friday (eMarketer, 2016) tweet
140. 31.6% of consumers will look to Pinterest for holiday shopping ideas and inspiration (eMarketer, 2016) tweet

Top Snapchat Statistics For 2017social-media-stats-snapchat

141. Snapchat’s active monthly user count is sitting at 200 million in 2016 (Statista, 2016) tweet
142. 170 million Snapchat users are active daily (Statista, 2017) tweet
143. 60% of Millennials in America use Snapchat (Global Web Index, 2017) tweet
144. Snapchat has seen an over 300% increase in usage over the past three years (Global Web Index, 2016) tweet
145. More than a third of Snapchat users engage with stories (Global Web Index, 2016) tweet
146. There are six billion videos watched on Snapchat every day (TechCrunch, 2015) tweet
147. The average Snapchat user uses sponsored filters for 20 seconds (KPCB, 2016) tweet
148. A user spends 25 minutes per day on Snapchat on average (KPCB, 2016) tweet
149. 50% of young adults in the US watch videos on Snapchat (eMarketer, 2016) tweet
150. eMarketer predicts that almost 60 million US consumers will actively use Snapchat on a monthly basis this year (eMarketer, 2016) tweet
151. Snapchat is predicted to generate over $366 million in ad revenue in 2016 (eMarketer, 2016) tweet

Top Tumblr Statistics to Know

152. Tumblr has more than 555 million active blog users monthly (Statista, 2016) tweet
153. Most Tumblr users are America, and between 25 and 34 years old (eMarketer, 2016) tweet
154. Tumblr users spend 3.25 hours per day on social media (Global Web Index, 2016) tweet
155. eMarketer predicts that Tumblr’s audience will reach over 25 million in 2017 (eMarketer, 2016) tweet
156. Tumblr saw a 94% increase in growth in 2015 (Global Web Index, 2015) tweet
157. Almost 20% of online women in the US have a Tumblr account (eMarketer, 2016) tweet
158. There are about 357 million blogs on Tumblr (Statista, 2017) tweet

159. There are over 148 billion posts on Tumblr (Statista, 2017) tweet
160. There are 40.6 million Tumblr posts made every day (Tumblr, 2016) tweet
161. Over half of Interbrand top 100 companies have a Tumblr account, and 30% actively post each month (Simply Measured, 2016) tweet
162. Brand adoption of Tumblr has grown 15% since last year (Simply Measured, 2016) tweet
163. Tumblr users spend an average of 34 minutes on the platform every day (eMarketer, 2014) tweet

Now that you’re armed with the latest and greatest social media stats, plus a handy infographic, go forth and conquer!

Need an extra hand? Vendasta’s Social Marketing will give you and your clients the ability to grow your fan base and turn online leads into raving customers. Put those social media stats into action to develop the best social campaigns, posts, tactics and more. If you need extra horsepower, you can also outsource marketing services to our white-label digital marketing agency.

Want to see how Vendasta does it? Check out our Facebook, Twitter, LinkedIn, Google+ and other social channels to watch us work that social magic!

Noticing certain trends, or seeing cool results on your social channels? Let me know in the comments below!

About the Author

Dew is the a former Managing Editor at Vendasta, but will also respond to "content juggler," "blog wrangler," and "internet explorer." Speaking in fluent pop culture references, and Googling at the speed of sound, she is always looking for new and innovative ways to stretch her creative muscles.

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