How To Sell Websites, Digital Ads and SEO to Local Businesses at Scale

A massive surge in ecommerce adoption among local businesses over the past year sees a host of products and services intersecting with the industry. Imagine, for example, Henry, who owns a donut shop on Main Street, seeking to launch a website so he can accept donut orders online. Chances are he’s going to need photography to create images for that new site, someone to put it all together, and maybe he’ll want to invest money in social-media ads to drive traffic to the new site. But Henry doesn’t have the knowledge or expertise to do that himself, so he reaches out to a local business expert to help him.

Sell, fulfill and bill for digital solutions with Vendasta.  Our built-in Task Manager makes it easy to generate orders for your local business customers.

 

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Enter the Local Expert Who Sells Digital Solutions 

Local business experts like marketing agencies, managed service providers (MSPs) and media companies have set their sights on selling more digital solutions than ever before. Rather than driving foot traffic to a brick and mortar location during these pandemic times, they need to get these businesses ecommerce-ready and drive traffic to online stores. Now it’s a matter  of coordinating multiple parties, to fulfill orders for their small-and-medium-sized business customers in a timely manner by offering functionality and value.

Challenges To Selling Ecommerce

“In order for one of our partners to deliver a website, there are multiple teams that have to come together to build that website,” says Vendasta Executive Vice President of Product Strategy in Research and Development, Gib Olander. 

“You might have a photographer, a developer writing code, and a payment gateway that needs to be integrated. All three of those have complexities, timelines, and people that need to be involved in that story. They don’t know when or how to be involved in that story unless there is an organized set of tasks available asynchronously.” 

Solution: Product Marketplace + Task Management In One 

Through Vendasta, hundreds of products and services come together automatically in Vendasta Task Manager, making them instantly available to all parties who need to deliver on products that are being sold. 

“When our partners have a freelancer working to take photos for a customer’s website, and a web developer in a different time zone working on the code, the struggle to coordinate all of that work is real. It’s like trying to herd cats,” Olander says. “The best way to do it is through a task management system that’s already tightly integrated with all of those products, services, and solutions.”  

Has an order or project you're working on ever been delayed or not completed because the communication between all parties wasn’t aligned? 

“With the magnitude of remote work and a fragmented workforce that has occurred over the last year, our agency and MSP partners are seeing balls get dropped more than ever,” Olander says. “This exact problem has been top-of-mind for our research and development division and we’re excited to release some pretty monumental additions to our Task Manager in 2021.” 

Insider Insight

Recently announced, Vendasta’s Research and Development department has created a new ‘Visibility of Orders’ function, for our marketing services team who works to fulfill partner orders. This new dashboard is expected to increase productivity, reduce wait times, and help Vendasta partners deliver orders to small-and-medium-sized businesses faster than ever. 

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New Visibility of Orders Dashboard for Vendors

Learn how to sell, deliver and bill through the Vendasta platform. Get A Demo today.

About the Author

Nicole Lauzon is a Content Marketing Manager at Vendasta and has spent the last decade of her career helping local businesses tell their stories. Kickstarting her professional journey as a writer and producer for a major Canadian television network, Nicole would later spend five years as a PR Agency Creative Director, managing brand journalism, social media, blog and video content for corporate, non-profit and local business clients. Whether Nicole is marinating over her next piece of writing or enjoying some down time with her family, she likes doing it in floral print.

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