How To Sell Websites, Digital Ads and SEO to Local Businesses at ScaleBy Nicole Lauzon
A massive surge in ecommerce adoption among local businesses over the past year sees a host of products and services intersecting with the industry. Imagine, for example, Henry, who owns a donut shop on Main Street, seeking to launch a website so he can accept donut orders online. Chances are he’s going to need photography to create images for that new site, someone to put it all together, and maybe he’ll want to invest money in social-media ads to drive traffic to the new site. But Henry doesn’t have the knowledge or expertise to do that himself, so he reaches out to a local business expert to help him.
Enter the Local Expert Who Sells Digital Solutions
Local business experts like marketing agencies, managed service providers (MSPs) and media companies have set their sights on selling more digital solutions than ever before. Rather than driving foot traffic to a brick and mortar location during these pandemic times, they need to get these businesses ecommerce-ready and drive traffic to online stores. Now it’s a matter of coordinating multiple parties, to fulfill orders for their small-and-medium-sized business customers in a timely manner by offering functionality and value.
Challenges To Selling Ecommerce
“In order for one of our partners to deliver a website, there are multiple teams that have to come together to build that website,” says Vendasta Executive Vice President of Product Strategy in Research and Development, Gib Olander.
“You might have a photographer, a developer writing code, and a payment gateway that needs to be integrated. All three of those have complexities, timelines, and people that need to be involved in that story. They don’t know when or how to be involved in that story unless there is an organized set of tasks available asynchronously.”
Solution: Product Marketplace + Task Management In One
Through Vendasta, hundreds of products and services come together automatically in Vendasta Task Manager, making them instantly available to all parties who need to deliver on products that are being sold.
“When our partners have a freelancer working to take photos for a customer’s website, and a web developer in a different time zone working on the code, the struggle to coordinate all of that work is real. It’s like trying to herd cats,” Olander says. “The best way to do it is through a task management system that’s already tightly integrated with all of those products, services, and solutions.”
Has an order or project you're working on ever been delayed or not completed because the communication between all parties wasn’t aligned?
“With the magnitude of remote work and a fragmented workforce that has occurred over the last year, our agency and MSP partners are seeing balls get dropped more than ever,” Olander says. “This exact problem has been top-of-mind for our research and development division and we’re excited to release some pretty monumental additions to our Task Manager in 2021.”
Recently announced, Vendasta’s Research and Development department has created a new ‘Visibility of Orders’ function, for our marketing services team who works to fulfill partner orders. This new dashboard is expected to increase productivity, reduce wait times, and help Vendasta partners deliver orders to small-and-medium-sized businesses faster than ever.