| Apr 19, 2024 | | 7 min read

How Marketing Agencies Can Translate with AI and Make Money


Artificial intelligence (AI) is shaking up many industries, and marketing agencies have a wealth of new AI-powered tools available to enhance their services. In an increasingly global business landscape, the ability to translate with AI gives marketers the ability to easily break through language barriers into new markets.

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AI translation tools make it much easier for small and medium-sized businesses (SMBs) to efficiently and accurately translate a large amount of content into many different languages. This gives digital agencies a novel offering to share with clients that might have been prohibitively expensive to provide in the past. However, like any new technology, AI text translation has some challenges and limitations. Being aware of these can help you deliver the best possible outcomes for your clients (and your agency’s bottom line). In this blog post, we’ll cover everything you should be aware of before you start making money with AI translation services.

Benefits of offering AI translation

As a digital agency, the more you can become a one-stop shop for your clients, the more valuable you will be as a partner. Adding white label AI translation services to your solution mix is a cutting-edge way to differentiate your agency from the competition. Let’s take a look at how it can benefit your SMB clients.

Efficient, accurate translation

Traditional translation requires highly skilled professionals, making it out of reach for many SMBs. Translating with AI enables businesses to leverage advanced algorithms and natural language processing models to process large quantities of text efficiently and generally accurately.

High-quality AI translation services use models that analyze and mimic natural human speech, so the results produced are more human-like than the average translation tool. While there is still sometimes a need to humanize AI-generated content, the efficiency and accuracy of translating with AI make this manageable.

Speedy translation of large volumes of text

Translation the old-school way is a time-consuming task, but by using the best translation AIs, volume is no longer an issue. Human translators can only manage so much per day, making them an impractical choice for the day-to-day translation needs of a marketing agency. AI tools can easily translate a large quantity of text into as many languages as needed.

Cost-effective solution for businesses looking to expand globally

For businesses seeking to expand their global presence, there’s never been an option as cost-effective as translating with AI. For most SMBs, using a human translator wouldn’t be feasible beyond translating static web pages. But by automating the translation process with AI text translation, they can easily translate even dynamic content like blogs for a global audience.

Enhanced scalability for changing client demands

AI translation services can be scaled up or down based on demand, accommodating fluctuations in your client’s translation needs while keeping your agency costs in check. As your clients grow, being able to frictionlessly meet their translation needs can be a major value proposition for your agency.

Multilingual support

AI chatbots and customer support are great, but not all have multilingual capabilities. By using support AIs that can translate and communicate in a wide range of languages, your SMB clients can provide high-quality, affordable customer support internationally.

Want more insights into how you can harness the power of AI in your business? Check out this video:

Challenges of AI translation

The ability to translate with AI is game-changing, particularly for businesses looking to expand internationally. However, it’s important to be aware of the potential challenges that can arise with this new tech.

Accuracy and quality issues

AI text translation can produce results with carried accuracy and quality, especially when dealing with complex or nuanced languages where subtle differences can significantly impact meaning. Most people have seen that AI models can sometimes produce factually incorrect content, but it’s important to be aware of potential grammatical and semantic issues that can arise in translation.

Challenges with context and cultural nuances

Even human translators can make errors when it comes to understanding subtleties of context and cultural nuances that may impact their work, and AI translation tools may have the same challenges. Quality translation involves more than converting words to their dictionary equivalent in another language. It also requires some understanding of cultural references, contentions, and other contextual information that AI models may not perfectly grasp. For SMBs, it’s important to be aware of the potential for miscommunication or even offense.

Security and privacy concerns

AI models may interact with private user data, opening up confidentiality and security concerns for businesses using this technology. Make sure any AI marketing integrations your agency offers have robust safeguards in place and operate in compliance with local security regulations. If you’re planning to make money with AI art, this is an important consideration as well.

AI translation services to offer clients

Even if you’re starting an AI agency without experience, there are high-value services you can start selling to clients right away. Here are some in-demand options to consider:

  • Website translation services. Help SMB clients expand their reach to international markets by offering website translation services. Translating website content into multiple languages enables businesses to better serve diverse audiences, improve accessibility, and enhance the experience of their users. Even local businesses may benefit from this service, for example, if they cater to local immigrant populations. Consider bundling this with an AI website builder for a revenue boost.
  • Document translation for legal, medical, and technical industries. Some businesses create and distribute important documentation that must be understandable by diverse audiences. Things like legal contracts, medical records, and technical manuals may need to be translated to ensure clarity, making them great candidates for AI translation.
  • Real-time translation services. The best translation AIs work quickly and accurately, making real-time translation possible. This can apply to customer support applications and for translating existing support documentation for global audiences. This can boost customer satisfaction while also limiting demands on support staff time and resources.

How to market your AI translation services

Translation services can play a role in your AI social marketing campaigns, web design, SEO, AI lead generation, and more. There’s no shortage of opportunities for AI startups, but it’s important to know how to market this new service since clients may be skeptical of something so new.

Highlighting Speed and Accuracy

Emphasize the speed and accuracy of AI translation in your marketing materials. Highlight how AI-powered tools can translate large volumes of text quickly and accurately, enabling businesses to communicate effectively across language barriers without delays or errors. Showcase the efficiency and reliability of AI translation to differentiate your services from traditional methods.

Showcase case studies and testimonials

One of the most effective ways to showcase a new AI digital marketing service is to help your clients and prospects imagine themselves benefiting from it. Demonstrating the effectiveness of your translation solutions with compelling, real-world case studies and testimonials from satisfied clients is a great way to do this.

Aim to highlight specific benefits that address real pain points through your case studies. For example, share stories that illustrate how your AI text translation has helped businesses overcome language barriers, expand into new markets, and achieve otherwise impossible communication goals.

Use social media and online advertising

Get the attention of prospective customers by creating ads and social media content about your AI services. Get creative with ways of demonstrating the translation power of your AI tools: multilingual campaigns can be a fun way to do this.

Focus on creating engaging content that highlights the benefits of AI translation, like the expanded market possibilities, efficiencies, and cost savings clients can enjoy.

Offer free trials or discounts

Free trials or discounts are a great way of giving users a low-stakes chance to try your services and see the benefits for themselves. If you offer a variety of AI solutions, you might consider offering a trial bundle with other services like AI social media tools or AI SEO solutions, enabling users to see how they can maximize their impact by using them together.

There’s no better way to build confidence in a product than by trying it yourself, and limited-time or exclusive discounts can be a great motivator to boost sales of your AI translation tool.

Collaborate with influencers and industry experts

Endorsements from influencers and thought leaders in your niche can help build confidence in your solution and introduce customers to the idea of translating with AI. Prioritize partners with a strong online presence, aligned audience, and positive reputation to maximize the impact of your collaboration.


The ability to translate with AI offers small businesses access to a solution that was previously available only to their big-budget counterparts. Now, any business can overcome language barriers and create content for multilingual audiences with speed, accuracy, and efficiency.

While AI translation is still fairly new, agencies that embrace this new technology set themselves up for long-term success by staying ahead of competitors who are slow to adapt. Embrace AI translation to unlock growth opportunities both for your clients and your agency.

About the Author

Lawrence Dy is the SEO Strategy Manager at Vendasta. His career spans from starting as a Jr. Copywriter in the automotive industry to becoming a Senior Editorial Content Manager in various digital marketing niches. Outside of work, Lawrence moonlights as a music producer/beatmaker and spends time with friends and family.

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