Reselling Office 365 with Vendasta

We are in the midst of exciting times here at Vendasta. Our Marketplace of vendors continues to expand into new verticals and our current stack of products keeps growing. We recently brought in a true industry goliath with Microsoft Office 365. This addition is the second of its kind, with G Suite being the first productivity app we brought in. We now offer the two largest solutions in the productivity application stack and are truly bringing the best of breed to our partners with these core business solutions. Let’s take a look at what our newest offering in this space can do for you and why you need to add Office 365 to your list of products to sell moving forward. 

What is Office 365?

As a business in the 21st century, it’s hard to keep up with all the ways that you can improve efficiencies and productivity, while staying up to date with the latest technologies. Everything is moving at lightning speed and it’s certainly not about to slow down any time soon. 

One of the first steps you can take in guiding clients towards cloud technology is by moving their email hosting, office apps, and file management services with Microsoft Office 365. Office 365 is a suite of business-level apps and services, created to help you pursue your passion and grow your business. Get professional business email hosting and apps like Word, Excel, PowerPoint, and more, updated monthly with the latest features and security updates.

Your clients may be working with outdated and hard to maintain on-premises email and file storage. It could also be hosted through dated webmail that doesn’t fulfill all the growing needs of businesses today. 

By bringing many different applications under one roof, and with nearly unlimited storage options, your client's business will no longer need to worry about maintaining their old system, finding multiple vendors for different solutions, or getting left behind in the move to cloud services. 

I will be looking at some of the key ways that switching to Microsoft’s Office 365 platform is a valuable first step in moving to cloud-based services. With more and more SMBs moving to the cloud, being able to provide the licenses to these businesses will be key in staying relevant in the growing cloud services landscape and retaining your clients for the long haul. 

Why become an Office 365 Reseller with Vendasta?

Now, you may be asking yourself why you should be offering Office 365 licenses to your clients. Maybe you are a marketing agency that focuses on website creation and have never thought to add this type of product to your offering. Well, in the world of changing times and the ever-growing list of vendors, it is becoming more important for businesses to be able to get multiple solutions from a trusted consultant they already know. 

Office365 logo + Vendasta Logo = Heart icon

SMBs are experiencing vendor clutter; they simply don’t have the time to find all the solutions they need from all the different corners of the internet. That’s where you come in. This is a great opportunity for your agency or business to take advantage of our marketplace of products that live under one, single login. If you have a client that is using a free email service that lacks professional appearance when sending out online marketing or adding contact information to their website, then this is a perfect time to offer a solution to this problem and gives them access to so many other great features, which will bring credibility to their business.

Growing that basket size of products makes your clients less likely to churn, as you become their trusted source for business solutions. With our marketplace of growing business solutions, we are empowering you to grow your business and ARR (annual recurring revenue). If you aren’t packaging multiple solutions with your core offerings, you are missing out. By offering Office 365 we are bringing a best-in-class solution to our partners to leverage the powerful brand that we all know Microsoft is. 

What Subscription should I Resell?

There are many different subscriptions with Office 365. You can choose from more lightweight versions like Home/Personal or Student, or maybe you work with a lot of nonprofits that could benefit from the discounts of using this subscription tier. However, for the majority of businesses out there, your focus will be on finding the right fit between Microsoft Offiice 365 Business or  Enterprise subscriptions. When looking into the differences between Office Business or Office Enterprise the key factor to keep in mind will be your client’s needs and the size of their business. If you are working with a small-to-medium-sized business that has under 300 employees and doesn’t see themselves exceeding that number in the next year or more, one of the three business tiers is going to be a great option for them. Here is a quick break down of the three subscription tiers that live under the Office 365 Business level. 


With Office 365 Business you  get desktop (full) versions of Microsoft’s Business Apps with no branded email.

  • Desktop versions of Office apps on PC or Mac: Outlook, Word, Excel, PowerPoint (plus Access and Publisher for PC only)
  • Web-versions of Office apps for use through a browser 
  • OneNote: access to additional OneNote features
  • 1TB of OneDrive Storage

Business Essentials 

With Business Essentials you  get a professionally branded email through Microsoft Outlook with 50GB of email storage

  • Web-version only of Office apps (Excel, Word, Powerpoint)
  • 1TB of OneDrive Storage 
  • Online video conferencing for up to 250 People
  • Hub for teamwork to connect your teams with Microsoft Teams

Business Premium

With Office 365 Business Premium you  get everything. This is the branded email and all the Office apps. The full meal deal. 

  • Professional branded email through Microsoft Outlook with 50GB of email storage
  • Desktop versions of Office apps on PC or Mac: Outlook, Word, Excel, PowerPoint (plus Access and Publisher for PC only)
  • Web-versions of Office apps for use through a browser
  • Nurture customer relationships with Outlook Customer Manager
  • Manage your business better with Microsoft Invoicing, Microsoft Bookings, and MileIQ
  • 1TB of OneDrive Storage
  • Online video conferencing for up to 250 People
  • Hub for teamwork to connect your teams with Microsoft Teams

So now that we know what the different options are for business it’s probably important to consider what Enterprise offers. With Enterprise you are going to get access to more apps within the Microsoft ecosystem, as well as unlimited cloud storage. Some of the other big factors include: 

Key Office 365 Enterprise features 

  • For Businesses with more than 300 users
  • Hosted meetings with Microsoft Teams for up to 10,000 people. 
  • An unlimited number of users under one account. 
  • Advanced personal analytics with MyAnalytics. 
  • Manage tasks and teamwork with Microsoft Planner

Enterprise subscriptions are essentially designed for businesses that are dealing with a large number of users. With Enterprise you can scale your Office Subscription to just about anything, allowing you more control and better security for your growing organization. 

Office 365 Business Pricing With Vendasta

The internet has many places that you could go to become an Office 365 reseller. So why choose Vendasta? Well, on top of having an expansive platform that can help you run and grow your business, we also offer amazing margins to work with. We give our partners a 12% margin regardless of what subscription tier they have with us. When taking into consideration the growing list of other resellable solutions in our Marketplace, and the value of our platform, it's easy to make the choice. Here’s a look at our pricing compared to going direct at full retail:

Subscription Tier Office 365 Vendasta Partner Pricing USD Office 365 Pricing - Retail USD
Business $88/per user/yearly subscription $100/per user/yearly subscription
Business Essentials $52.75/per user/yearly subscription $60/per user/yearly subscription
Business Premium $132/per user/yearly subscription $150/per user/yearly subscription

Should I use Cloud Storage?

If you are struggling to find some added value to show a client when discussing the move to Office 365 and the cloud,  one of the most powerful aspects of this service is its 1TB of shared storage with OneDrive and collaboration tools. Having shared storage that lives in the cloud gives you the ability to collaborate with anyone in your organization on any document. In my experience, shared cloud storage and collaboration greatly increases efficiencies and communication between team members. 

Can I Collaborate with Office 365?

You know when you have been working on a project for hours on end? Drinking copious amounts of coffee just trying to get through it? Maybe you are at the point where you need a trusted peer to review it for you before it goes live. Well, having the option to share files, such as  Word documents or Excel spreadsheets `in real-time’ allows you to get a fresh set of eyes on your project instantly. Getting feedback and actionable tasks in real-time is a huge time saver, and also improves the result of your work. You no longer need to worry about sending large files over email to multiple different people, waiting on the feedback, and then going in to make the corrections later. Opening up this type of collaboration and efficiencies for finding files and documents can change the way a business operates and this is a big reason why moving to the cloud is a great option. 

Collaboration is great, but so is having all of your files live in the cloud. In a world with so many different devices and screens, which we constantly switch between, having your work stored in the cloud makes life a lot easier. You can work on that Microsoft Excel file on your laptop at work and when you get home from your phone or tablet. 

Having everything stored in the cloud  also makes it a lot easier to share common work files with new hires or other employees that require group access. With the ability to set permissions on who can edit and view files, managing your team’s workflow has never been easier. 

Who is Using Cloud Solutions?

With the pace of change in our world today, it’s important to look at trends and forecasts to see the  business landscape is growing and changing. It’s clear that the digital world is moving to the cloud, but the  adoption of it is happening faster in certain markets and fields. The following statistics show the growing number of cloud solutions being adopted in many different areas. 

  • 41% of SMBs favour the public cloud. (Source: Flexera)
  • 50% of US government organizations are now using the cloud. (Source: Gartner)
  • 70% of experts expect the cloud to become a major factor in the retail sector by 2020. (Source: The Economist Intelligence Unit)
  • The manufacturing industry will spend more than $5 billion on cloud services in 2019. (Source: Manufacturing)

The value of moving to the cloud is abundant. It’s fast, secure, and has a 99.99% guaranteed uptime. It offers world-class features and options with the potential for unlimited storage. Moving to the cloud will keep your business running in its most efficient form, keeping it up to date with the fast pace of technology. 

Is Office 365 Secure?

A common concern for moving to the cloud is security. A lot of businesses have a fear of being hacked and losing all of their valuable data. They are unsure if a service like Office 365 is a safe option. In short, the answer is yes, it is. By switching to Microsoft Office 365 you are getting world-class security that is constantly being updated and monitored monthly. Microsoft is trusted by the majority of today’s largest companies. Governments all over the globe are heavily invested in the Microsoft cloud ecosystem and rely on its security and uptime to keep things running. 

Microsoft does not own your data, they simply store it on their servers. Microsoft has zero access to this data. Instead, they control access through auditing, approval processes, and roles-based access that the user sets up. If you move your data from the cloud they completely purge that data from their server after 90 days.

Office 365 boasts a Guaranteed 99.9% uptime.

“Get peace of mind knowing that your services are available with a guaranteed 99.9% uptime, financially backed service level agreement”. (source: MicrosoftOffice365)

That's right, they refund you a portion of your subscription if they are unable to keep things up and running at this rate.

In a study of SMBs who are using Office, “94% of SMBs appreciate the upgrade in security that comes from adopting the cloud.” (Source: MicrosoftOffice365). 

Moving to the cloud is not only a smart and efficient decision, it’s also a safe one.


It’s an exciting time to be a Vendasta Partner. By expanding our marketplace to offer a world-class solution like Microsoft Office 365 we are empowering cloud brokers of all backgrounds and fields to expand their business and find new ways of helping local SMBs simplify and improve their business. 

Vendasta’s marketplace is your one-stop-shop for improving  retention and growing your product offerings by taking your core services and expanding into new stacks. According to the Vendasta Churn Study, where we pulled data from 100,000 SMBs, for partners selling one product the retention rate was 30%, however, if that same partner was able to sell four products to their client, the retention rate skyrocketed to 78%. Now, that’s impressive! 

Take advantage of the ability to sell core business solutions and see your client retention soar. There’s a good chance that you have clients and potential clients that require a branded email or a better way of managing their files and folders. Office 365 is the answer to these problems and you hold the key to unlocking the solution. 

About the Author

Jared is Sr. Manager of Sales Engineering & Enablement at Vendasta. Eason makes make selling technical solutions and other software easier for our partners. Jared believes that every day is an opportunity to learn something new.

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