It’s no secret that social media moves quickly, and we’re not talking about the latest TikTok dance trend. The platforms themselves are almost always in a state of flux. Algorithm changes and evolving user bases keep marketers on their toes.
Whether social media is new to you or old hat, having a list of social media blogs and sites to keep tabs on is a great idea. That way, you can check in with the experts any time you feel the need to refine your social media strategy to help your local small and medium-sized (SMB) business clients succeed on social channels.
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Choosing which blogs and sites to follow can be tricky. There are plenty of knowledgeable bloggers sharing great social media tips. We picked a few of our favorites to help you keep your finger on the pulse of the social media world in 2022.
The Content Marketing Institute links social media with other marketing initiatives
When we’re talking about social media blogs, the Content Marketing Institute (CMI) is a good first stop. CMI focuses more broadly on content as a whole, but, of course, most of the content we create ends up on social media these days.
A broader view lets you see social media as part of your larger marketing strategy. In turn, you can unify your marketing efforts across platforms. By doing so, your social media efforts can seamlessly blend in with the rest of your campaigns.
The Content Marketing Institute offers much more than a blog as well. From research reports to events, CMI has plenty of information to help you stay on top of all your content needs.
Neil Patel offers one-stop marketing advice
Is any list of social media sites complete without Neil Patel’s insightful blog? The brain behind Crazy Egg and KISSmetrics has been knee-deep in digital marketing for more than two decades now (ZenBusiness).
Patel first rose to fame for his SEO strategies, not his social media advice. However, today, his blog has expanded to cover almost every aspect of digital marketing you can imagine.
If you’re looking for social media insights, then Patel’s blog should be on your radar. While SEO might still be Patel’s expertise, there are plenty of articles with insights about social media specifically. The blog also provides business leaders with a view of everything that goes into digital marketing.
Win in the social media sphere with expert tips from Vendasta
The Vendasta blog is peppered with a wide range of digital marketing insights including social media best practices. The useful tips help boost any brand’s online presence with advice from the experts behind a purposefully designed social media management platform.
The Vendasta platform provides a unified set of social media tools that allow partners and their local business clients to manage, understand, and improve their social media presence. Use the social media insights on our blog to connect the dots with your other marketing efforts, sales, and more.
Social Media Examiner digs deeper than other social media blogs
Social Media Examiner delivers on its name, providing not only the latest news but a helpful dose of insight too.
Since the site launched, it’s grown to include blog posts, marketing guides, and even podcasts. The site’s team also prepares a “state of social media” report to help your team analyze emerging trends. With new content rolling out all the time, Social Media Examiner is one of the top stops for many marketers and social media specialists.
Forbes offers a who’s who of social media experts
You might not think an established outlet like Forbes would be up to date on all things digital. Yet, their strategy allows them to showcase great advice from some of the top names in the social media sphere.
Forbes frequently invites industry experts to write for them. Articles are vetted by the Forbes editorial team. The result is a surprising combination of trustworthy reporting and up-to-the-minute tips.
Forbes can also be a great place to discover new social media bloggers to follow. If you read a couple of articles from an expert and find their tips useful, then you can usually find more of the same on their own blog. If you’re not sure who to turn to, then checking out Forbes can be a great way to find fresh perspectives.
HubSpot has industry-backed expertise
The HubSpot blog offers practical advice and tips on a wealth of sales and marketing topics, including social media. HubSpot’s position in the industry gives the team insights into many marketers' activities. That data, in turn, gives them a bird’s eye view of what’s working—and what’s not.
Social Media Week keeps you up to date
Social Media Week has become a go-to for many social media marketers. You'll find plenty of insightful news articles, as well as tricks of the trade.
Social Media Week helps marketers and business owners take their skills to the next level with SMW+. This content includes insights that go above and beyond “the usual” advice. Finally, Social Media Week sponsors a series of events of the same name. You can learn from some of the best in the industry, and link up with others who share your passion for social media.
Gary Vaynerchuk breaks down tech on his blog
Business leaders love Gary Vaynerchuk, and for good reason. Gary Vee, as he’s known, has made it part of his life’s work to identify trends in technology. He then translates those trends to actionable ideas for business leaders.
That mission extends to social media platforms. Vee breaks down the technical realities driving Facebook, TikTok, and other platforms. By illuminating the algorithms and AI behind social media, Vee shows how you can make the tech work for you. In turn, you can deliver better social media marketing results.
No one knows Facebook like Mari Smith
One name should come to mind when you say “Facebook marketing,” and that name should be Mari Smith. Smith has been guiding businesses through the weeds of Facebook marketing since 2007 (natfluence).
As a result of her years of experience, Smith’s blog is a wealth of knowledge. Smith works hard to keep her advice fresh. Recent tips include maximizing the results of live video and what to do if your Facebook account has been hacked. She even goes over using hashtags to increase organic reach (and they told you organic reach was dead!).
MarketingProfs gives a crash course in everything social media
Hundreds of thousands of marketers can't all be wrong. That's how many people rely on MarketingProfs for everything from webinars to informative guides. The site also includes courses, research reports, and much more.
Although some content is behind a paywall, there are still plenty of free articles available on their site. If you’ve ever had a question about social media or how to use it for your business, the answer is here.
The MarketingProfs blog is a good place to start out, as many of their resources are foundational. Of course, if you’re looking for something more advanced, you might find it here too.
Neal Schaffer helps businesses put ideas into action
If you check out lists of the best social media blogs, one name that comes up without fail is Neal Schaffer. Schaffer has shared his social media insights in two books. He’s often a keynote speaker at conferences as well. Of course, he shares a lot of his advice on his blog, as well as in the podcast he hosts.
Business leaders of all stripes love the tips offered on Schaffer’s blog because they’re actionable. Schaffer's mission is to help businesses transform their sales through social media. If you want to use social media to drive sales and business growth, then you’ll want to schedule a consultation with Neal Schaffer’s blog.
Stay up to date with social media blogs and sites
The pace of social media change isn’t going to slow down any time soon. Anyone using it has to stay on their toes. That goes double for marketers and business leaders like you.
With this list of social media blogs and sites to follow, though, keeping up with all the latest is easier than ever. Find your favorites. Then let the experts guide you to better social media marketing.