5 Best HubSpot Alternatives for All of Your Marketing Automation Needs

Email campaigns, website traffic, lead generation…these are just some of the marketing tasks that can help promote your products and grow your business. 

Today, you’re looking for marketing automation software that’s affordable and easy to use. 

While HubSpot was an option, you quickly discovered it’s not the best one for your business. 

Why? It might be because you need resellable products, or white-label marketing solutions you can resell to your clients. Or, you might need something simpler and easier to understand. Finally, if price is a factor, HubSpot might just be too expensive for your business. 

So what are some of the best Hubspot alternatives? We’ve got you covered.

Here are the top five HubSpot alternatives for marketing automation:

  1. Salesforce Pardot
  2. Freshmarketer
  3. Wrike for Marketing 
  4. EngageBay
  5. Vendasta

It’s important to use software that works for your business and that actually makes life easier for your marketing team. 

We’ve rounded up these five of the leading marketing automation platforms that simplify marketing and even connect with your sales CRM. Learn more about Hubspot CRM comparison, how their features compete with HubSpot, pros and cons of each, and how much they cost for your business.

[If you’re ready to explore marketing automation, Vendasta can help.  We have a smart marketing automation platform that competes with HubSpot and offers white-label opportunities. Request a demo today.]

1. Salesforce Pardot

If you know Salesforce, you’ve heard of Salesforce Pardot, the company’s marketing automation software. It is considered a B2B cloud-based software that connects to the main Salesforce CRM. Salesforce Pardot may be a good alternative to HubSpot Marketing for your business. Plus, it can be used by small to large companies.

Here’s what it does and what customers are saying about it today. 

Main Functionalities

The core function of Pardot is data-driven marketing automation and lead management. So, you can rely on this platform to build, track and understand your campaigns. 

It also helps to simplify lead management and lead generation. For example, you can send emails based on triggers or re-engage dormant leads. 

Here are just some of its main features:

  • Website tracking
  • Online forms
  • ROI reporting
  • Landing page builder
  • Social posting and profiling
  • Organic and paid search

Pros and Cons

Overall, FinancesOnline gives Pardot a 9.0 score and reports a user satisfaction score of 97%. Customers like that it’s easy to use, has great customer support, and is a good value for the price. 

According to G2, Pardot’s highest-rated features include its ability to send outbound emails, its CRM lead integration, and its output document generation.

When it comes to integrations, Pardot is a great choice because it can be improved with a large number of third-party apps for marketing, including Google Analytics, Google Ads, WordPress.org sites, and major social media platforms.  

So what is there not to like about Pardot? G2 reports that its lowest-rated features are its social listing services, social campaigns, and social ads. 


Compared to HubSpot and other competitors, Pardot by Salesforce offers a good value for the cost. 

Pardot has three main pricing levels:

  • $1250/month for the “growth” package (up to 10,000 contacts billed annually)
  • $2500/month for “plus” (up to 10,000 contacts billed annually)
  • $500/month for “advanced” (up to 10,000 contacts billed annually)

2. Freshmarketer

Freshmarketer is one of the main alternatives to HubSpot marketing software. It’s a popular SaaS company recently rated as the best conversion rate optimization software of 2020 by Finances Online. If you’re a marketer, you can use this solution to run lifestyle campaigns, build nurturing workflows and more. 

Much like HubSpot, Freshmarketer can be connected to its other sales and office products such as Freshdesk, Freshsales CRM, and Freshservice. 

Main Functionalities

Freshmarketer focuses on marketing automation and boosting conversions. Its flagship product is Journey, which allows users to design and customize engagement workflows as you prefer them. 

Some of its main features include:

  • Email autoresponder
  • Email template builder
  • A/B testing
  • Session Replay
  • Funnel Analysis 
  • Bulk Email 

Pros and Cons

What are customers saying about Freshmarketer? When it comes to its highest-rated features, G2 reports that customers like its session replays, QA testing for digital analytics, and click tracking features. Finances Online gives this software an 8.8 score out of 10. 

Some of its lowest-rated features according to G2 customer reviews include its optimization features, such as percentage of traffic, custom targeting, and heat maps. 

Another downside to Freshmarketer is the lack of integrations. Customers can connect the platform to Google Analytics, WordPress, and only a handful of other third-party apps.


Freshmarketer has three pricing levels:

  • Free/month for the “sprout”
  • $49.00/month for “garden”
  • $99/month for “estate”

3. Wrike for Marketing

Wrike for Marketing is a project management tool made for the marketing team. But, it’s in this category because it does automate major marketing tasks, such as bringing together multi-channel campaigns, proofing and approval, and some others.

So while it doesn’t go head-to-head with HubSpot for marketing automation, it might be the type of marketing automation you’re looking for depending on your business. 

Main Functionalities

As a work management platform, Wrike for Marketing helps marketing departments collaborate and get projects done faster. It helps with project management, reports, organize intake and requests, shows workload visibility, and time tracking.

Some of Wrike’s other marketing features include:

  • Custom fields and workflows
  • Adobe Creative cloud extension 
  • Gantt Chart
  • Shareable Dashboards
  • Resource Management 

Pros and Cons

One of the main differentiators of Wrike is the way it assists you during the entire process. It helps with planning and creation tools and encourages collaboration.  

Overall, G2 reports that customers believe the product is easy to use, has plenty of support, and is relatively easy to set up. 

Integrations abound with Wrike, as the software is created to work with third-party applications and software. Wrike integrations include Gmail, Google Drive, IBM, DropBox, Apple Mail, Salesforce, and more. 

According to G2 customer reviews, the software’s highest-rated features are related to its project management capabilities, such as task creation, due dates, and comments. 

When it comes to cons, the software’s lowest-rated features include project budgeting, KPIs, and what-if scenarios. 


Wrike has two pricing levels that are public:

  • $9.80/user/month for the “professional”
  • $24.80/user/month for “business”

The company also offers Wrike for Marketers, but interested customers have to contact the company for pricing.

4. EngageBay

EngageBay is an all-in-one suite of products that includes a marketing automation platform. As an alternative to HubSpot marketing, it also offers a sales CRM and service automation. This software is great and designed for small businesses and start-ups. 

Main Functionalities

When it comes to marketing automation, EngageBay focuses on helping small businesses automatic marketing tasks. 

Some of its main features include:

  • Email marketing
  • SMS/text marketing
  • Social channels
  • Lead scoring
  • Customer segmentation
  • lead management 
  • landing pages

Pros and Cons

Some of this platform’s most popular features are related to marketing automation. According to G2 customer review, the highest-rated features are integration APIs, data quality management, and user, role and access management. 

When it comes to integrations, EngageBay can be connected to WordPress, Office 365, Google Contacts and Calendar, and more. 

Some of the platform’s lowest-rated features include its lack of partner applications. Customers also gave lower than average scores for the platform’s ability to generate output document generation and workflow capabilities. 


If your marketing team is 15 people or less, you can use EngageBay’s marketing platform for free. 

In addition to the free account, EngageBay offers three pricing levels:

  • $8.99/user/month for the “basic”
  • $29.99/month for “growth”
  • $47.99/month for “pro”

5. Vendasta

Vendasta is an all-in-one platform that competes with HubSpot as a robust marketing automation software. Vendasta’s platform is unique because it is the only white-label platform for companies that sell digital solutions to small businesses. Customers can resell the marketing solutions under their own brand. 

Main Functionalities

Vendasta’s marketing software is focused on personalized content with email drip campaigns. It also has unique digital marketing industry tools, such as the award-winning Snapshot Report. 

Some of the main features of the software include:

  • Content marketing
  • Email marketing
  • Lead generation
  • Integrations with sales CRM

Pros and Cons

Vendasta has great customer reviews overall and in 2020 was recognized by G2 as a leader in the industry. According to G2 customer reviews, the platform is easy to use and setup. It also has a high quality of support rating. 

According to G2 customer reviews, Vendasta’s highest-rated features are related to our marketing automation platform. They include the digital media monitoring feature, online reputation management dashboard, and reputation management competitive intelligence.

Another major strength that sets Vendasta apart from the rest of the competition is that it’s designed to be integrated with a large number of third-party apps and services. You can find a complete list of integrations in Vendasta’s Marketplace, where you can integrate and resell these products and services to your customers. 

According to G2, the lowest-rated features include revenue reporting, corporate reporting, and sentiment analysis.  


Vendasta is extremely affordable and is one of the only platforms that can be accessed for free. Customers only have to pay the wholesale costs of the products they resell from the Vendasta Marketplace. 

In addition to the free level of the platform, Vendasta has four additional pricing levels:

  • $0.00/month for access to the CRM platform, Marketplace, and Snapshot Reports 
  • $49.00/month for the “Startup” 
  • $345.00/month for the “Essentials”
  • $575.00/month for “Growth”
  • $1,150/month for "Scale"

Vendasta Marketing Automation Versus HubSpot

There’s a good reason to compare Vendasta and HubSpot because they are direct competitors. But as we point out in the Ultimate Showdown, Vendasta stands apart because it’s a white-label marketing automation platform. 

Along with Vendasta is an easy to use CRM, a marketplace of resellable apps and services, and a white-label fulfillment agency.

To learn more about the free HubSpot alternative, Vendasta marketing automation, please request a demo today or simply get started for free.

About the Author

Filled to the brim with talent, Vendasta's Marketing Team is always looking for ways to create thought-provoking content, eye-catching media and data reports that can help you sell digital solutions to local businesses.

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