| Apr 29, 2024 | | 6 min read

Is There Such a Thing as an AI Report Writer for Digital Marketing?



Report writing may not be especially enjoyable, but it plays a valuable role across a wide range of industries. As a digital marketer, reports are among the best ways to demonstrate the value of your work to clients, and those clients may in turn need to create reports for their stakeholders. Artificial intelligence (AI) technology has transformed the work of writers in recent years, and if you regularly produce reports in your work, AI report writers should be on your radar. 

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Report writing AIs are tools based on machine learning algorithms that facilitate the report creation process by speeding up everything from researching and structuring a document to writing and editing it. Using AI to write reports can help you create impressive, high-value reports at scale for your business and your clients alike.

Does an AI report writer exist?

Natural language processing (NLP) models are the AI technology most widely familiar today, thanks to popular tools like ChatGPT and Bard. This technology undergirds AI report writers, and many solutions have emerged in the market billing themselves as report-writing AIs. In fact, even tools that don’t strictly market themselves as AI for report writing—like the aforementioned ChatGPT—can help create high-quality marketing reports. 

Let’s take a look at the underlying technology powering these solutions:

  • Natural language processing (NLP): NLP algorithms are programs designed to understand and generate natural human speech, enabling people to interact with them and make queries without having to use any special coding languages. They can interpret a large amount of input data much faster than any human, extract relevant information, and create summaries and other output based on requests.
  • Machine learning algorithms: There are different types of machine learning algorithms with varying degrees of sophistication, but the basic principle of how they work remains the same. They are trained on data and “learn” to identify patterns that enable the AI to draw insights and predictions that inform its output.
  • Data analytics and visualization tools: Beyond making money with AI art, agencies can use visual AIs to create easy-to-understand graphical reputations of key information in a report. 


By combining the power of these technologies, marketers and other professionals can craft attractive, customized reports in far less time than it would take to create them from scratch. Some AI report-writing tools available on the market today include:

  • ChatGPT: A popular tool suitable for report writing AI tasks. Users can provide the key information they want in the report along with specific instructions, and Chat GPT will produce text that can be used as a starting point for the final document.
  • Storydoc: Built specifically for the creation of interactive decks and reports, Storydoc can produce text, design slides, create graphs and other visuals, integrate with other marketing platforms, and track user engagements with reports.
  • Piktochart: Piktochart is billed as an AI-powered infographic maker, combining visual and text output into attractive graphics. While these are more brief and concise than some businesses may need, they are well-suited to getting key information across quickly and efficiently.
  • Grammarly: Popular writing assistance tool Grammarly has an AI report writer geared at creating high-quality one-page reports and executive summaries.
  • Visme: Visme’s tool can be used to create presentations, documents, and social media graphics that include data visualizations, graphics, and interactive elements.

Use cases for an AI report writer

The purpose of report creation is to share information and inform decision-making in a systematic, easy-to-understand way, by bringing relevant information together in a single document. To come up with AI report writing use cases, consider the situations in which your agency and your clients can benefit from high-quality report writing.

Marketing reports

Clients don’t always see the impact of marketing campaigns right away, and marketing reports can be a powerful way to communicate the impact your agency is making on their behalf. These can include summaries of relevant data like campaign performance, ROI metrics, sentiment analysis, and customer engagement. They can also include broader market data and trends, along with actionable insights for future marketing efforts. 

Finance reports

If your clients are in the finance industry, communicating complex information in a digestible format is likely an important priority for them. Using AI to write reports in finance can include the synthesis of market data and insights, key business metrics from the preceding quarter or year, forecasts, risk assessments, and more.

Examples of reports regularly created in the finance space include:

  • Earnings reports
  • Budget analyses
  • Investment research reports
  • Financial planning reports

Businesses of all kinds, not just those in the finance industry, may need to produce similar reports for internal consideration or for their external stakeholders.

Healthcare reports

Businesses and organizations in the healthcare space can benefit from using AI for writing reports like research summaries, clinical trial data overviews, or clinical guidelines. Healthcare data can be complex and difficult to understand for a layperson, so attractive reports with high-quality, informative graphics are especially important when sharing information with the public, potential investors, and other stakeholders.

Case study reports

Many kinds of businesses benefit from showcasing their value through case studies from happy customers. When a simple testimonial isn’t informative enough, using a report-writing AI can be an effective way to create compelling case studies. These can be used in conjunction with an AI lead generation strategy as lead magnets.

Text AIs have many areas of application beyond report writing, making them valuable tools in your agency arsenal. From AI social marketing campaigns to other marketing integrations, agencies, and businesses can streamline a broad range of processes using AI. For example, here’s how a single AI prompt can be used to craft beautiful social campaigns:

Benefits of using an AI report writer

The advent of AI has opened up a ton of opportunities for ambitious agencies, from established players to AI startups. Getting the most out of this new technology comes down to using it to support great human work, rather than trying to replace it altogether. Here are some of the transformative benefits of using AI to write reports.

Dramatically reduce report-writing time

No AI will write a flawless report for you based on a simple prompt, but it can automate many time-consuming parts of the report-writing process, saving plenty of time. Ideation, data analysis, visualization, writing, editing, and designing can all be supported with the right AI tool. In the hands of a skilled report writer, this results in a much faster process that doesn’t sacrifice on quality.

Accurately analyze and interpret data

It’s important to note that AIs aren’t fool-proof: they can generate inaccurate data and false facts, so it’s important to use them correctly and fact-check the output. However, when it comes to accuracy in data analysis, AI can do an excellent job of correctly interpreting datasets and drawing useful conclusions.

Scale your AI agency 

If you’re starting an AI agency, your growth path may be much faster than that of traditional agencies in years past. Whether you’re using AI tools to create high-quality reports for your clients or you’re reselling white-label AI software, there’s no shortage of opportunities to scale your business without a huge amount of upfront capital or time investment.

Make better decisions

Data is essential to informed decision-making, but to be useful it must first be interpretable. Using AI for report writing enables your agency to quickly collate data in a way that is easy to understand by decision-makers, both internally and externally. 

How to create marketing reports with an AI report writer

Ready to start creating impactful reports using AI? The specifics of how each tool works may impact these steps slightly, but whatever AI report writer you use, make sure you’re including these stages:

  1. Select the right AI report writer: Start by choosing an AI report writer that aligns with your needs and goals. Look for features like data integration so you can import custom data sources, customizable templates, and both text and image generation capabilities. 
  2. Customize your report templates: Most tools will include some standard templates that can be customized to meet your requirements. Once you’ve found one with the right components, customize it to match your agency’s branding. You may also need to customize the layout to suit the specific requirements of your report.
  3. Integrate your data sources: Data sources you might need to integrate include CRMs, social media tools, and ad campaign managers. You may need to clear your data to ensure it meets your AI report writer’s requirements, so be sure to familiarize yourself with acceptable data formats.
  4. Analyze data and generate insights: Use the analytics tools included with your platform of choice to analyze your data and extract relevant insights.
  5. Use AI for writing reports: Where prompted, provide the key information you want included in the report. You can generally do this in bullet format, and the AI will produce human-like text based on your inputs.
  6. Humanize your content: No matter which tool you use, make sure to humanize your AI-generated content to ensure it reads naturally.


AI report writers offer a game-changing solution for modern businesses with report-writing requirements, enabling marketers and other pros to generate impressive reports quickly, accurately, and at scale. The successful AI digital marketers of tomorrow are those who embrace the power of AI to supercharge the quality and efficiency of their work while maintaining a human touch.

About the Author

Lawrence Dy is the SEO Strategy Manager at Vendasta. His career spans from starting as a Jr. Copywriter in the automotive industry to becoming a Senior Editorial Content Manager in various digital marketing niches. Outside of work, Lawrence moonlights as a music producer/beatmaker and spends time with friends and family.

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