| Nov 23, 2022 | | 5 min read

How to become an ActiveCampaign reseller: The ultimate guide


Email marketing is one of the most powerful tools in the marketer’s toolkit. No matter how many times we’ve heard that email is dead over the years, this never really turns out to be the case. Between the low cost of email marketing and the impressive 36x average ROI, offering your clients email marketing services is a surefire way to deliver meaningful results and retain more clients. You don’t have to be an expert email marketer to do it, either. As an ActiveCampaign reseller, you can give your clients the option to use industry-leading software to handle their email in house.

Reselling can help you address common business problems. Download “14 Challenges Agencies and Media Companies Face” to find out more.

Let’s get into exactly how you can get started as an ActiveCampaign reseller, and why you should sign up as soon as you finish reading this.

What is ActiveCampaign?

ActiveCampaign may be known primarily as an email marketing platform, but it offers a lot more. As a robust customer experience automation platform (CXA), ActiveCampaign can be used to help local businesses engage with their customers through email, messaging, SMS, and a wide range of social integrations. With AI-powered features, businesses can continually refine their communication in order to get the best possible results from their campaigns.

ActiveCampaign also includes a built-in CRM, so clients can build pipelines, track tasks, rank leads, and ensure that no prospect falls through the cracks.

How does ActiveCampaign work?

Creating beautiful emails in ActiveCampagin requires no design experience at all. With an easy-to-use drag-and-drop interface and hundreds of templates to choose from, businesses can craft emails that reflect their brand. There are also built-in email automations to choose from, so clients don’t have to reinvent the wheel when it comes to creating email campaigns that convert subscribers into shoppers.

Segmentation is another important component of ActiveCampaign. It allows for more targeted communications that can result in a much higher conversion rate than if every single subscriber received the same emails, regardless of their behavior or purchase history.

Hundreds of integrations make it possible to connect ActiveCampaign to other partners such as ecommerce providers, so that businesses can collect emails across the internet and grow their reach.

ActiveCampaign’s powerful automations aren’t limited to email marketing. Their CRM also benefits from automated contact management, so businesses can easily track sales progress and see which leads require attention before they become stale.

Who uses ActiveCampaign?

ActiveCampaign’s user-friendly interface means that just about anyone will be able to easily start using it. ActiveCampaign partners can resell to just about any local business, big or small.

It’s worth noting that B2B businesses may get the most value out of ActiveCampaign, since they can use the CRM and sales automation features as well. If you're in the B2B space, becoming an white-label ActiveCampaign is a great idea.

Why become an ActiveCampaign reseller?

There are hundreds of different products you can resell as a SaaS reseller, so why should you become an ActiveCampaign reseller?

As a general rule, quality is more important than quantity. As a software reseller, it can be tempting to offer as many products as possible, but this can lead to overwhelming your client with choices.

Instead, it’s better to look for reseller partner programs that will deliver real value to your clients. Here’s why ActiveCampaign is one of the best reseller programs for SaaS, not only from your clients’ point of view but in terms of increasing your monthly recurring revenue too.

Email marketing works

Simply put, email marketing is one of the best ways to spend marketing dollars. This makes it an easy sell for your clients, regardless of what industry you serve. By selling a solution for email marketing, you have something of value to offer every client.

More importantly, as they see the results well-executed email can deliver, they’ll be far less likely to churn. Less client turnover means more profits and a greater average lifetime value (LTV) for your business.

Boost recurring revenues

Since ActiveCampaign is a monthly subscription, the more clients you resell it to, the more you’ll be able to count on that recurring monthly income. This makes forecasting cash flow and planning for the future easier. This could be the most valuable reason to become an ActiveCampaign reseller. 

Data-rich reporting

These days, customers want to see data. With ActiveCampaign’s advanced reporting, it’s easy to see what is working and what needs improvement and to show your customers concrete numbers demonstrating the success of their campaigns. 

How to resell ActiveCampaign

If you’re ready to start offering ActiveCampaign to your clients, here’s a step-by-step guide for exactly how to get started.

  1. You can access the ActiveCampaign partner program through a software marketplace. Here, ActiveCampaign partners can purchase the software at wholesale pricing that is below the retail rate your clients would get if they were to sign up directly through ActiveCampaign. The first step is to create your account with the vendor marketplace so that you access the discounted rate. But don’t worry, you won’t actually buy anything until you have a sale on your end.
  2. Get selling. Whether you use an email campaign of your own, or reach out to clients some other way, make sure you run a campaign so that people know that they can find an excellent email marketing solution through you. A promotion may be a good way to generate interest when you first start reselling ActiveCampaign. For example, you might give people who sign up $100 free credit toward your email marketing services. Bundling ActiveCampaign with some of your core service offerings is a great way to get more revenue through reselling.
  3. When you get a sign-up, that’s when you will purchase ActiveCampaign for the client on your end. Since you don’t have to pay up-front before making a sale, you don’t have to worry about spending ahead of time.

How much is ActiveCampaign?

The price of ActiveCampaign depends on the service tier a business selects and the number of email contacts they have. Retail pricing starts at $11.00 per month and goes up to hundreds of dollars per month depending on the number of contacts. As an ActiveCampaign reseller, you can access discounted pricing, and take the difference as profit.

Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign is software that combines email marketing, SMS, chat, and CRM into a single platform.

Is there an ActiveCampaign affiliate program?

Yes, there is an ActiveCampaign affiliate program. While you can become an ActiveCampaign affiliate, becoming a reseller allows you more control over your profits, since you can determine your reseller price.

Is reselling ActiveCampaign profitable?

Yes, you can start earning a profit by joining the ActiveCampaign partner program right away. Many ActiveCampaign partners increase your profits further by bundling the software with email marketing services.

About the Author

Solange Messier is the Content Strategy Manager at Vendasta. Solange has spent the majority of her career in content marketing helping companies improve how they connect with their prospects and customers. Her diverse background includes magazine publishing, book publishing, marketing agencies, payment processing, and tech. When she's not working, Solange can be found spending time with her family, running, and volunteering.

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