Struggling to hire marketing talent? Consider white-label marketing servicesBy Solange Messier
You’re not imagining it—it’s become even harder to hire great people for your business in the last year or so. According to the US Bureau of Labor, 47 million Americans quit their jobs last year (CNBC). The “Great Resignation” isn’t unique to the US either. Employers in countries like Canada have had a tougher time finding workers too.
What do hundreds of agencies from around the world say about the challenges they face and how to solve them? Download the insights report “Challenges agencies face” to find out.
Even before the pandemic, it was tough to find talented team members. It was even more difficult to keep those people when you did find them. With people quitting over everything from wages to stress, it’s not any easier to keep employees today.
As an agency owner and a business leader, the Great Resignation might have you worried. How will it affect your business? How will you be able to fulfill work for your clients if you can’t find the talent you need for your team?
The good news is there is a solution—white-label marketing services could be the answer you’re looking for.
What are white-label marketing services?
White-label marketing services let you team up with the experts for marketing fulfillment. This team of experienced marketers works for you to ensure you deliver on promises. Better yet, everything that passes between the marketing team and the client has your brand on it.
How does this work? It’s simple. You team up with the white-label marketing service provider. You tell them what your clients need. Then you work with the provider to develop scripts for interacting with your clients.
The marketing services provider then fulfills deliverables and services your clients have bought. The team will make sure every deliverable has your company’s logo and name. They’ll also work hard to understand the customer so they can deliver the top-notch marketing services your customers expect.
What services can you offer with white-label marketing?
The services a white-label marketing provider offers will vary from partner to partner. Common examples of white label digital marketing services include copywriting, listings management, and social media.
Some providers also offer detailed reporting, as well as a branded, customizable client portal. The marketing team may or may not interact directly with your clients—that’s up to you.
Other services might include:
- Web design and maintenance
- Graphic design services
- Video production and editing
- PPC ad campaign management
- Local SEO services
- Online reputation monitoring and management
The list of possible services is exhaustive. No matter what you need, you can find a white-label marketing partner who offers it.
White-label marketing services can help you grow
One thing to think about as you research white-label marketing service providers is future expansion. You absolutely want to find a partner who can offer the services your clients need now. What about services your clients might want in the future?
It’s always a good idea to find a white-label marketing partner that offers more than what you need right now. When your clients decide they need more, you already have an expert team at the ready. They can start delivering new services you add almost immediately.
Suppose you only offer social media services to your clients right now. What if you want to offer them blog posts, SEO services, and web design too? What if one client wants to expand to TikTok, but your provider doesn’t offer any video services?
Chances are the client will pick up and go somewhere else. When you’re able to offer them a suite of services that grows with their business, it’s more likely they’ll stay. So, if you want to keep your clients for the long-haul, it’s important to think beyond immediate needs when you pick a provider.
Knowing what your clients want before they do
Choosing a white-label marketing services partner who offers more can help you grow in other ways too. There’s no need to wait for your clients to realize they need to be on video. Instead, you can proactively add video services as an option in social media services bundles.
You could also create a new bundle of services for clients who are looking for a new website. Why not get a new website with SEO and blog content? The three go hand in hand—and all of them help your clients’ marketing go further.
By being proactive, you can help your clients get the services they need—before they even know they need them.
Preparing for growth before it happens
White-label marketing services might seem like a good idea right now. What if the job market switches? Does partnering with an outside team still make sense?
There’s reason to believe that hiring isn’t going to get any easier in the foreseeable future. First, many people who quit aren’t in any rush to get a new job. On top of that, Gen Z is now entering the workplace, and they’re bringing with them new attitudes toward work. They are less loyal and more likely to leave (Vox).
Hiring is also an intensive process that can take weeks or even months to complete. Then there are the costs of training and onboarding a new employee. If they decide to leave shortly after, you’re right back to square one.
This leaves you in the lurch when it comes to delivering for your existing clients. Now imagine the clients you have want to buy more services from you.
What about if you’re signing new clients? It will take time to hire and get new employees up to speed to handle an increased workload. It could be months before they can deliver the top-tier quality your customers expect.
In the meantime, your clients might see longer turnaround times, delays, and poor quality work. That won’t impress new clients, and it won’t convince them to stay. Your existing customers might stick around a little longer. If the problems persist, then they’re likely going to say goodbye too.
White-label marketing services let you scale up instantly
Hiring is costly and slow, which can then mean lost opportunities for your business. “Growing pains” affect plenty of businesses, even when the hiring market is full of talented job seekers.
White-label marketing services are an effective way of dealing with those growing pains. The right partner can help your business avoid growing pains altogether.
Talent and expertise when you need it
How do white-label marketing services help your agency scale with ease? Your partner provider has an expert team on their side. That means they can add more helping hands to your team whenever you need them.
Your provider can draw on their talented team whenever you sign new clients to your business. Since these team members have experience, training takes less time. In most cases, they can start delivering for your new clients much sooner than a new hire can.
The end result is you already have a talented team to draw on as your business begins to scale up again. Better yet, your clients start getting the quality content they want sooner.
Making a profit with white-label marketing services
One big question business leaders have about white-label marketing services is the cost. How much will it be to get an expert team on your side?
It might surprise you to know that it’s often more affordable than hiring. Your costs are less than hiring, as you don’t need to invest in training and onboarding the same way. As you likely know, employee turnover has high costs associated with it (SimplyBenefits).
Working with a white-label marketing service provider also lowers your risk of loss. An expert team can get up to speed faster. In turn, you’ll see higher productivity and client satisfaction sooner. By contrast, hiring could end up costing you more as it takes longer to reach productivity, which could reduce client satisfaction.
You may not have thought about the costs of downscaling. If you happen to hit a rough patch, your partner provider can scale down as easily as they can scale up. If you have a team of permanent full-time employees, downscaling can be much more costly.
Finally, providers price their services in such a way that you can still make a profit. When all these factors combine, you can realize higher profits when you team up with a white-label marketing services provider.
Discover what white-label marketing services can do for you
The world has changed, and hiring and retention changed with it.
Rethink your strategy to keep delivering on your promises to your clients. A white-label marketing services provider could be the answer you’ve been looking for. Discover what white-label marketing services could do for your business—and your clients.