About the Author

Jenni Lawrence

Jenni Lawrence is a former Content Marketing Specialist at Vendasta. She has written about everything from fashion to agriculture to technology. In her spare time, you can probably find her reading a book or throwing a dinner party, because life is about balance.

Latest Articles

January 6, 2020 | Sales

Sales Calling Tips

Did you know that only 2% of all sales take place on the first sales call? In order to close a deal, you’re going to have to make a few more calls, so you better get used to making them. Though ultimately it’s down to the buyer to make the... Read More

Jenni Lawrence | 10 min read
December 11, 2019 | Sales

Handling Sales Objections

One of the biggest obstacles for salespeople is objections. No matter how much research you’ve done, how confident you are in your product or service, or how tight your pitch is, you will come up against objections. To become a great salesperson,... Read More

Jenni Lawrence | 10 min read
November 27, 2019 | Sales

Cold Calling Tips and Techniques

When you think cold calling, what springs to mind? 80s power suits and the Wolf of Wall Street? A sales tactic of years gone by? Since the 90s tech boom cold calling seems like a relic, along with shoulder pads and landlines. Between email and... Read More

Jenni Lawrence | 11 min read