October 1, 2021 | Agency Insights
The MSP landscape is competitive and in a big churn. Despite the obvious rise in demand in business, a dedicated MSP marketing strategy is much... Read More
September 24, 2021 | Agency Insights
No matter what the new customer engagement rules are in a post-pandemic world, here are some evergreen strategies for creating a great customer... Read More
September 17, 2021 | Agency Insights
Governments that foster domestic innovation in technology are helping lead job growth, and nurture local talent. Research shows that high-tech businesses have the largest multiplier effect on the economy, with each new high-skill job leading to an...
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September 10, 2021 | Agency Insights
There are more than 4.48 billion social media users around the world as of July 2021, of which 520 million were added in the past 12 months, according to DataReportal. About 26.1 percent of the users say they use various social media platforms to...
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September 2, 2021 | Agency Insights
Webopedia defines online reputation as the consensus public opinion of an individual or organization based on their online presence and dependent on both their behavior and the subjective thoughts of observers or customers. Online reputation...
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August 25, 2021 | Agency Insights
Did you know for every $1 spent on Google Adwords, businesses earn an average revenue of $2 (Google)? Online ad spending is increasing with the rise in growing expenditure on digital media across industries and a surge in popularity of streaming...
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August 20, 2021 | Agency Insights
The first thing a business needs when going digital is an official email. In addition to it being the professional identity, email remains one of the most effective marketing tools for any business. Banks, paid advertising platforms, and...
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August 10, 2021 | Agency Insights
With customers showing a clear preference for online shopping, drawing up a well-defined ecommerce strategy is more important than ever... Read More
July 29, 2021 | Agency Insights
Did you know over a quarter of small businesses (28 percent) in the United States still don’t have a website? This is according to a new report from Top Design Firms that came out in February 2021. The number was worse before the pandemic – 36...
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July 22, 2021 | Agency Insights
COVID-19 has seen a dramatic rise in ecommerce activities. The share of ecommerce in total global retail sales jumped 13.6 percent in 2019 to 18 percent in 2020, and expected to touch 21.8 percent by 2024. That’s a well-known story now. But did you...
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July 9, 2021 | Agency Insights
“We tend to overestimate the effect of technology in the short run, and underestimate the effect in the long run.” – Amara’s Law. Roy Amara was an American researcher, scientist, futurist, and president of the Institute for the Future. While it is...
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June 21, 2021 | Agency Insights
The global pandemic has forever altered the retail landscape. As lockdowns and physical distancing forced consumers to switch to online, big retailers as well as small businesses widened their market reach through ecommerce. Now, some of these...
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May 31, 2021 | Agency Insights
A good content marketing strategy attracts eyeballs, generates leads, builds online communities and relationships, which ultimately converts to sales. This year, digital-first marketing went from “nice-to-have” to essential, according to ON24’s...
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May 13, 2021 | Agency Insights
A well laid-out marketing strategy is one of the most elusive assets in an MSP’s portfolio today. What are the marketing challenges MSPs typically face and how to get around them? The cookie is crumbling. And we don’t mean the stuff your grandma...
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April 22, 2021 | Agency Insights
Cybersecurity is critical for small and medium businesses since they are usually easy prey as they have access to money and data, but often much lower defenses. If working with managed security service providers made sense for SMBs even before the...
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April 7, 2021 | Agency Insights
“The United States was careening toward a global depression when President Barack Obama named me his first chief of staff, and in those dark days, I uttered a phrase that’s followed me ever since: ‘Never allow a good crisis go to waste. It’s an...
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