The Ultimate Guide to White Label

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What is white label? White label, or white-labeling, is the process of buying a private label, rebranded or brandable product or service, and then re-selling it under the reseller’s brand name to the end customer. White label companies create a product or service so that it can be rebranded by your agency so that you,… Read More

What is Online Reputation Management?

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How did reputation management become online reputation management? In the good ol’ days, a business’s reputation used to be what they said about themselves in their advertising (and PR campaigns) and the limited reach their customers had via word of mouth. Now, in the digital age, consumers have power (if not, the power) with their… Read More

Introducing MySaskDeals.

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Our partners at DirectWest have chosen to go the all-lowercase route – they’re calling it mysaskdeals – but that strikes me as a little self-effacing. I prefer the assertive peaked shoulders of the uppercase M. MySaskDeals – let me quote the video – is a great new way to explore your city (assuming your city… Read More