Pan is a former Content Marketing Specialist at Vendasta. A creative storyteller by day, a voracious reader by night. When she’s doing neither, she loves cooking up a storm but the vegetarian one and meditating to relax and de-stress.
B2B prospecting methods constantly change. Though there are inevitable challenges to prospecting, it often comes down to moving beyond a flawed mindset and an ineffective prospecting strategy. In this blog, we will debunk the Top 7 myths that may be... Read More
Every marketer wants to position themselves as a thought leader and build a strong audience base. There are several strategies for this very purpose but public speaking remains the key strategy as it helps you gain credibility and engage with your... Read More
In the SaaS landscape where customers have thousands of alternatives, a product-led growth (PLG) strategy is the most effective way to build... Read More
Research shows 70 percent of B2B buyers use Google to research their next purchase and 65 percent of paid ads get clicks. Despite the often high cost per click of pay-per-click advertising and stiff competition from giants like Amazon, you can...
Acquiring a new customer costs 5 to 25 times more than retaining an existing one. Similarly, businesses grow faster with a recurring revenue... Read More
Doing business online today demands social selling and that means finding prospects and fostering relationships online. Specifically, on LinkedIn if yours is a B2B business. Here are some tips on how you can get the most out of LinkedIn to propel... Read More
