By What is Marketing Services?
Vendasta partners who use our in-house Marketing Services have their clients’ needs fulfilled under their brand by Vendasta content creators and marketing strategists. We’ve pioneered the Do-it-With-Me™ approach, working alongside a partner’s sales team or directly with its small business clients. It all takes place on a partner’s terms, and the end result is top-notch marketing services that deliver new customers to storefronts. This is where platform meets people!
‘DogFooding’ to Improve Vendasta Software
For those who aren’t familiar, fear not––dogfooding at Vendasta isn’t as gross as it sounds. It’s the use of a developed product or service by a company's staff to test its usefulness in a real world setting.
Our CMO, Jeff Tomlin, loves dogfooding because it allows our own people to test, poke holes, validate, and improve the latest software we create for partners. It’s a logical solution when developing new software or refining existing workflows.
Bugs happen, and being able to submit an inquiry to R&D and have the items quickly resolved is a must. The proximity and reporting processes between Marketing Services and R&D help to ensure wrinkles are ironed out. Our R&D team members shadow Marketing Strategists on a regular basis to experience their day-to-day routine and better understand the end-user experience.
User Testing in Action
Recently, the Marketing Services team collaborated with R&D to optimize the social posting workflow in Task Manager and Social Marketing.
Our Marketing Strategists write more than 5,000 unique social posts per month on behalf of our partners. Previously, the strategists would then produce social posting calendars outlining the content and the date of each post for the month ahead. That’s approximately 600 calendars of social posts! A single partner can have as many as 266 clients, which equates to more than 39 hours of generating social calendars—manually.
When the development gurus caught wind of this, they built a feature into Task Manager that automated each post’s content and organized it by date, spitting out a beautiful, organized, complete, and well-rounded social calendar. R&D was able to give back more than half the time that Marketing Services was losing, allowing our Marketing Strategists to scale their services without draining people resources. Now our Marketing Services team has even more bandwidth to be creative and strategize into the future.
Results That Drive Partner Delight
This anecdote is a great example of how dogfooding can be beneficial, and can lead to better software and more collaboration between the different teams and roles in an organization.
As more Vendasta partners use Marketing Services, we find ways to make our own software faster, easier, and better to use. At Vendasta, Marketing Services isn’t just one of the hardest-working teams in our company—it’s also one of our best sources of feedback on our software. In working on behalf of our partners and their clients every day, our Marketing Strategists help us to perfect what we do best at Vendasta and improve the user experience for our partners.