Vendasta / Reputation / Reputation Management / What is Reputation Management?

What is Reputation Management?

The state of your online reputation can make or break you in the modern digital climate. Every instance your business is mentioned online affects whether customers will find, choose, and trust you.

Everything your local business clients need to succeed in online reputation management

Vendasta provides a set of solutions that helps your local business clients monitor, manage, and improve their online reputations. Agencies who sell Vendasta’s Reputation Management software retain their clients for longer 1.

Explore Vendasta’s online reputation management solutions

Curated Reputation Management Marketplace Products:

Reputation Management | Customer Voice

Professional White-label Reputation Management Fulfillment Services:

Review Responses | Review Requests

Be found first where your clients’ customers are looking.

Did you know 97% of people use online search to find local businesses2? If customers can’t find a local business, they can’t choose them.

Make sure that customers can find the right information about your local business clients online. Correct and consistent listings across directories, review sites, and social networks are crucial for maintaining a positive online reputation.

Learn about listings visibility →

Accurate search findings

Reviews help your clients’ businesses shine

There was a time when “word-of-mouth” reigned supreme. Now, 91% of people trust reviews—positive and negative—as much as personal recommendations3. Letting a negative review fester can have detrimental effects on a business’s reputation, and drive customers to the competition.

The importance of review monitoring and management

A strong online reputation can go a long way, but it takes time to build. Responding to and requesting new reviews can take your focus away from selling to more customers, so let Vendasta’s marketing strategists do that work on your behalf!

More on white-labeled review management → 

Monitor company reviews

Ask for reviews to get your clients more customers

Abundant and recent reviews help customers make buying decisions every day. The best way to get your clients more reviews? Ask for them! 70% of a customer base will leave a review if asked4. Allow happy customers to do the talking—help increase trust and boost sales!

Discover our customer feedback tool

Help current and potential customers find your clients

Be found first where your clients’ customers are looking.

Did you know 97% of people use online search to find local businesses2? If customers can’t find a local business, they can’t choose them.

Make sure that customers can find the right information about your local business clients online. Correct and consistent listings across directories, review sites, and social networks are crucial for maintaining a positive online reputation.

Learn about listings visibility →

Search result listings
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Ensure they will choose your clients over the competition

Reviews help your clients’ businesses shine

There was a time when “word-of-mouth” reigned supreme. Now, 91% of people trust reviews—positive and negative—as much as personal recommendations3. Letting a negative review fester can have detrimental effects on a business’s reputation, and drive customers to the competition.

The importance of review monitoring and management

A strong online reputation can go a long way, but it takes time to build. Responding to and requesting new reviews can take your focus away from selling to more customers, so let Vendasta’s marketing strategists do that work on your behalf!

More on white-labeled review management → 

Monitor company reviews
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Get your clients repeat customers and earn their trust

Ask for reviews to get your clients more customers

Abundant and recent reviews help customers make buying decisions every day. The best way to get your clients more reviews? Ask for them! 70% of a customer base will leave a review if asked4. Allow happy customers to do the talking—help increase trust and boost sales!

Discover our customer feedback tool

What is reputation management

What is reputation management?

Online reputation management is the act of monitoring, influencing, growing, and managing what’s being said about a business online. Maintaining a positive online reputation is more essential and challenging than ever. This is due to the ever-increasing volume and wide variety of channels where consumers search for information.

Consumers have tipped the balance of power. With more information than ever available at their fingertips, they can find out anything about a business—and fast! This shift to consumer-generated content and the transparency expected by businesses makes it essential to monitor and actively manage their online reputation.

Reputation management is at the heart of a greater digital marketing strategy. Complementary pieces of reputation management include review management, business listings, digital advertising, social media management, and SEO.

Importance of reputation management

People (at least 88% of them5) read reviews before they make a purchase decision. It’s now the first step in the modern customer journey, and without a positive online reputation, people just won’t trust a local business enough to buy from them. However, it takes time to build a positive reputation, which is why taking a proactive approach to reputation management using reputation management software is essential. While it can take years to cultivate a healthy online reputation, it may only take hours or minutes to undo all that work. Did you know that only 13% of consumers would consider purchasing from a business with a 1 or 2-star rating6? When negative reviews or comments happen online, it’s essential to be on top of them using online reputation management software.

Importance of reputation management
Help local businesses succeed

How do I help my local business clients with reputation management?

Vendasta pioneered online reputation management software for agencies back in 2008. Since then, we’ve helped millions of businesses manage billions of customer reviews, mentions, and online listings. Our products, Reputation Management and Customer Voice, bring everything that affects a business’s online reputation under one roof with one login so you can be their reputation hero.

With white-label review management services, a dedicated team will ensure all your clients’ reviews are answered promptly and professionally, so they can get back to doing what they do best—running their business!

Help your clients build strong online reputations and retain them for longer!

Discover the importance of online reputation management and get actionable tactics to help retain local business clients.

Download the study

 

Reputation Management Guide

Online reputation management resources, guides, and whitepapers

Ratings and Reviews
on Google
Ultimate Guide to
Online Reviews
ForRent.com: White Label
Review and Listings
Management Success

Online reputation management software and services for my local business clients

Reputation management software

Online reputation management software you need to help your local business clients

Be your clients’ online reputation hero with white-labeled reputation management software from Vendasta’s Marketplace. Reputation Management and Customer Voice are essential products to manage, monitor, and improve reputations in a digital age.

Key Products: Reputation Management, Customer Voice,
Professional Store on WordPress + WooCommerce

White-label Review Management Services

Responding to customer reviews is extremely important for building a strong online reputation. Unfortunately, many business owners don’t have the time and tools to go through their online reviews. It’s why they seek your services, but you don’t have the time to spend a whole day monitoring reviews either! With this service, our marketing strategists will manage your clients’ online reputation, helping you save time and grow your business.

Key Services: Review Responses, Review Requests

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