10 Ways Your Paid Marketing Campaigns Can Go Wrong

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The following is a guest blog by Scott Ragin at AussieWriter.  Paid media campaigns are an effective way to stand out among thousands of other businesses on the Internet. However, every possibility of big reward comes with big risk. A number of careful considerations should be taken into account in order for the campaign to… Read More

Want 50,000 Video Views? How to Be Facebook Famous

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The following is a guest post by Dennis Yu from BlitzMetrics. You’re here for one reason, and one reason only—you want to learn how to be Facebook famous. Well, you have to know the Facebook audience. What resonates with Gen Z is video—live video from your phone, unscripted, non-commercial. The kind of stuff that “old”… Read More

Innovation’s Key Driver: Speed to Market

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If you had to pick, which factor would you say is more important as an agency: innovation or speed to market? Here’s the thing: it doesn’t matter how innovative or great a new product you’re going to offer is if you can’t get it to market before your competition does. A slow speed to market… Read More

How to Stop Focusing on Vanity Marketing Metrics in 2017

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The following post is a guest blog by Tim Brown.  Marketers of all types understand how tough (and scary) it can be to properly measure successes and failures. We all want to look good in front of our bosses, coworkers and clients, right? But, is that more important than truly understanding your performance and what… Read More

Profound Lessons in Content Marketing from Unlikely Sources

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When it comes to content marketing, a lot of content “generated” these days is borrowed from the content created by famous brands, edited, rehashed and adapted to fit one’s own content strategy. However, instead of lifting ideas from big brands, you should instead be gleaning lessons from their innovative, groundbreaking content strategies. But why limit… Read More

10 Steps to Creating Your 2017 Digital Marketing Strategy

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The following is a guest post by Tom Jager from A-Writer.  Digital marketing strategy is an integral part of growth for many companies because it outlines the tasks and actions needed to ensure that marketing goals are met. Some people are often intimidated by the word “strategy,” but designing it can actually be relatively easy…. Read More

Marketing to Millennials: A Consumer Like No Other

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There’s a reason that the biggest brands across North America are obsessed with marketing to millennials. 75.4 million. That’s the number of people born between 1980 – 2000 that are currently living in the United States alone (Pew Research). This doesn’t even include the 9.5 million currently living in Canada (Environics) and the 13.8 million… Read More

Local Social Media Marketing SOS – Save Our Social!

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As a digital content creator with Vendasta, I’m essentially a social media ghost writer. In an average day, I write for anywhere from five to 30 small or medium businesses. In a week, I write over 300 social posts. In a month, our team of writers pumps out over 7000 posts for almost 600 businesses…. Read More

5 Instagram Tips to Turn You Into a Social Media Sensation

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We’ve given you Instragram tips before, and we’ll give them again. There’s a reason to this madness—trust us. 300 million—the number of people on Instagram every single day. Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and… Read More

ROI Driven Marketing Reports with Google Data Studio

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Welcome back to the final installment of the Twelve Days of Google Series, where Google Data Studio rules all, and the reports matter! Before overwhelming you with all the juicy facts, stats and details, here’s a quick roadmap of the post so you can find exactly what you’re looking for: What is Google Data Studio?… Read More