How Buyers Choose Vendors: Top 5 Selection Criteria

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The following post is a guest post by Ottomatias Peura from Leadfeeder.  Understanding how buyers choose vendors, and placing yourself in the buyer’s seat is a great way to gain insight into the best tactics for nurturing and pitching. There’s tremendous value in keeping tabs on the criteria that your potential customers use to choose their… Read More

Taking The Review Management High Road: Avoid Review-Gating

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We have witnessed a trend in review management where more businesses are practicing review-gating. What exactly is review-gating? Review-gating is when a business filters, suppresses or censors negative reviews and only allows positive reviews to be published on review sites. Review-gating is just as bad as review-stuffing. Stemming from its cousin “keyword stuffing,” review-stuffing is… Read More

What Can Digital Agencies Learn From The Facebook Ad Awards?

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All indications suggest that advertising on Facebook is headed for a very big year in 2017. The US Small Business Administration estimates that there are more than 28 million small businesses currently operating in the United States, yet only about one million of them actively advertise on Facebook. Put bluntly, that number looks set to… Read More

Mommy, Where Does Recurring Revenue Come From?

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Monthly recurring revenue, client churn, negative cash flow—what does it all mean? Join Penny the seven year old entrepreneur figure out the struggles of a startup agency with the help of her mom, the neighborhood kids and a plate of peas and carrots. Chapter One: Recurring Revenue Chapter Two: The Startup Chapter Three: Client Churn vs…. Read More

Website Content 101: Why Ugly Websites Finish Last

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Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website. Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at… Read More

Top 10 VendastaCon Highlights for Digital Marketing in 2017

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For a few days in January, the best and brightest in digital marketing descended on Austin Texas for the very first conference hosted by Vendasta. With “conquer local” as the theme, the event consisted of keynotes, breakouts, panels, parties and even a sasquatch. Below you will find 10 absolute gems of local conqueror knowledge culled… Read More

Top 10 Review Websites to Get More Customer Reviews On

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So what’s the big deal about reviews, review websites and customer reviews? Well, more than 88% of online shoppers incorporate reviews into their purchase decisions. Businesses are told to get more reviews to keep attracting new customers. And, as consumers, we are constantly being asked to leave a customer review for almost every transaction we… Read More