How Buyers Choose Vendors: Top 5 Selection Criteria

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The following post is a guest post by Ottomatias Peura from Leadfeeder.  Understanding how buyers choose vendors, and placing yourself in the buyer’s seat is a great way to gain insight into the best tactics for nurturing and pitching. There’s tremendous value in keeping tabs on the criteria that your potential customers use to choose their… Read More

Taking The Review Management High Road: Avoid Review-Gating

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We have witnessed a trend in review management where more businesses are practicing review-gating. What exactly is review-gating? Review-gating is when a business filters, suppresses or censors negative reviews and only allows positive reviews to be published on review sites. Review-gating is just as bad as review-stuffing. Stemming from its cousin “keyword stuffing,” review-stuffing is… Read More

What Can Digital Agencies Learn From The Facebook Ad Awards?

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All indications suggest that advertising on Facebook is headed for a very big year in 2017. The US Small Business Administration estimates that there are more than 28 million small businesses currently operating in the United States, yet only about one million of them actively advertise on Facebook. Put bluntly, that number looks set to… Read More