Dennis Yu’s 3×3 Video Grid Strategy For Local Businesses

Posted on by

Local businesses struggle with video marketing primarily because they do not have an effective strategy. This lack of strategy may stem from the fact that not all local businesses understand how to utilize the social media space. For most businesses, a video marketing strategy on social media does not even exist. If you’re wondering how… Read More

B2B Audience Targeting Tips for LinkedIn and Facebook

Posted on by

What is a social media audience? A social media audience is a group of online users that are selectively advertised to based on selected demographical information including their geographic location, age, gender, and other personal details like their employer, interests, or behaviours. No matter what you’re selling, if you’re advertising to your clients through social… Read More

Quick-and-Dirty Video Ad Scripts & Tips For Your Clients to Promote Themselves on Facebook

Posted on by

Video marketing continues to grow more and more popular over time. In fact, videography as a whole has reformed in a major way over the years. With Youtube beginning in 2005, the introduction of Snapchat in 2011, a surge of users on Vine in 2013; and now live streaming videos on various social platforms including… Read More

How I Got LinkedIn To Take Me to a Hockey Game (Without Spending a Fortune)

Posted on by

When you’re working in paid advertising for a SaaS company, a decent accomplishment is when you’re able to bring your cost per qualified lead below the $100 mark. A great accomplishment is when you’re able to rank in the top-performing ads on one of the best B2B marketing platforms (read: LinkedIn). And, as a Canadian… Read More

The Top 3 Biggest Points of Value You’ll Get Out of Your Social Media Marketing

Posted on by

The new age of being a social human being is here—and like with all things—there’s marketing involved. Wherever the people are, the marketers are too, right? So, you’re wondering how are marketers making the most of social media for their brand and business, and you’ve come to the right place to find the answer. You’re… Read More