How Buyers Choose Vendors: Top 5 Selection Criteria

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The following post is a guest post by Ottomatias Peura from Leadfeeder.  Understanding how buyers choose vendors, and placing yourself in the buyer’s seat is a great way to gain insight into the best tactics for nurturing and pitching. There’s tremendous value in keeping tabs on the criteria that your potential customers use to choose their… Read More

Taking The Review Management High Road: Avoid Review-Gating

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We have witnessed a trend in review management where more businesses are practicing review-gating. What exactly is review-gating? Review-gating is when a business filters, suppresses or censors negative reviews and only allows positive reviews to be published on review sites. Review-gating is just as bad as review-stuffing. Stemming from its cousin “keyword stuffing,” review-stuffing is… Read More