Vendasta vs. Chatmeter
Comparing leading reputation management solutions
Vendasta and Chatmeter offer two of the most cutting-edge reputation management solutions on the market. Although both companies build comprehensive platforms, there are key differences that distinguish the two.
Vendasta has been involved in the reputation management industry for a long time; in fact, we pioneered one of the first white-label reputation management solutions in 2008. As such, we bring a lot of experience as a proven platform. Over the years, we've also grown to include a lot more than just reputation management in our product suite.
Chatmeter was founded in 2009. They, too, were originally aimed at assisting businesses with improving their online presence and reputation.
A key difference that will be emphasized throughout this comparison is that Chatmeter’s platform is focused on reputation management—including reviews, social media and local listings—whereas Vendasta’s platform, while possessing similar features, includes a host of other best-in-class solutions on top of that.
Robert Cullen, City Search Solutions
Vendasta’s customer service, marketing platform, and most importantly, their team is amazing. We would highly recommend working with them, as we’ve seen significant growth since using their online tools. Great company with great service!
Vendasta vs. Chatmeter: The Platforms
Both Vendasta and Chatmeter offer many services to help local businesses succeed. As both companies offer well-established solutions, it’s fitting to compare their high-level features right off the top.
Key Platform Features
|Online reputation management|
|Local listings management|
|Social media management|
|Competitor monitoring tools|
|Online media tracking tools|
|Online review management|
|Local SEO influence|
|Review generation tools|
|Sales pipeline management|
|Email and content marketing|
Both Vendasta’s and Chatmeter’s platforms are well-equipped to help local businesses manage their online reputation. Comparing the platforms side by side, it’s evident that the two companies are similar at a quick glance, but when starting to dig into specific features, the distinctions between Vendasta and Chatmeter become clearer.
Reputation management solutions
Both Vendasta and Chatmeter have a longstanding history as reputation management providers, and many industry leaders consider both companies to offer leading reputation management solutions.
Reputation management is increasingly important for local businesses, especially given the impact that reviews and social media have on revenue. Businesses want to see what is being said about them online without having to search all over the web to find it.
Both Vendasta and Chatmeter have online reputation management tools that monitor reviews and online conversations. For small businesses that lack online reviews, Vendasta’s Review Generation and Chatmeter’s Review Builder solutions enable businesses to ask customers for new reviews and promote those reviews in order to enhance their online presence.
Key Reputation Management Features
|Social media management|
|Online mention monitoring|
Competitor Monitoring Tools
Small and medium businesses crave competitive insights. What’s the buzz around town? How’s the business across the street doing? Who’s saying what about whom?
Vendasta’s Reputation Spy solution puts priceless competitive info in the hands of business owners. In one tool, you can show them the reviews, listings, mentions and social profiles of businesses they’re interested in.
Both Chatmeter and Vendasta have customizable options for competitive insights, allowing business owners to choose which competitors they see in their dashboard. However, Chatmeter automatically determines five local competitors for each individual location to use as a benchmark, whereas Vendasta lets users control which competitors they see and which they don’t. Have more than five competitors? Most places do, and Vendasta offers no limit to the amount of competitors a small business owner wishes to see.
Key Competitor Monitoring Tools
|Competitor Monitoring Tools|
|Customizable competitor list|
|Competitor analytics tools|
|Intel on competitor deals & promotions|
|Share-of-voice comparison with local search terms|
|# of competitors||Unlimited||5|
Online listings and local presence management
Seventy-three percent of people say they lose trust in a local business when online listings—including addresses, phone numbers, store hours and more—are incorrect (source). With listings management tools, businesses are able to correct their listings and forward their accurate data to the major data providers, who, in turn, provide that data to hundreds of online directories.
Chatmeter’s listing tool allows users to monitor for accurate listings. Vendasta, however, goes a step further by offering Listing Distribution, a solution that enables local businesses to send correct listings information to the data providers mentioned above, thus helping them fix their bad-data issue at the root.
Furthermore, through Vendasta’s Listing Sync & Listing Sync Pro solutions, agencies and media companies can help their local business clients update their listings in real time on major websites like Google and Facebook.
Key Online Listings Management Features
|Online listings management|
|Listings accuracy tracking|
|Location pages optimized for local search|
|Listing submission to the four major data providers|
|Real-time listing sync to numerous sites, including Google and Facebook|
Managed service models
Most local businesses don’t have the time to manage their online reputation while trying to run their business full-time. Managed services take the weight off business owners’ shoulders by allowing third parties to manage their online reputation for them.
Vendasta offers a task-management tool called Concierge for agencies and local media companies looking to manage their clients’ listings, reviews and social activity on their behalf. If an agency wants to manage their clients’ online presence but doesn’t want to hire the staff to do it, Vendasta provides a white-label option through our in-house Digital Agency.
Key Managed Service Features
|Offers DIY services|
|Offers DIWM services|
|Offers complete managed services from digital agents.|
The Chatmeter platform targets select industry segments, whereas Vendasta’s platform offers assistance to a wider range of cohorts. Our system is currently being used across virtually every industry, including all of the industries Chatmeter serves (and more).
Key Industry Specialization Features
|Startups (No products, No customers, No Revenue)|
No matter what industry you’re in, Vendasta is a great fit. Our current partners range from horizontal media sellers to vertical-specific pure play companies, such as DealerRater, Apartment Guide and For Rent.
At the end of the day, Chatmeter offers a useful reputation management tool, but Vendasta offers all of that and then some. Both companies are successful for good reasons, but when agencies and local media companies want to offer more than online reputation management, Vendasta is the better fit.
|Online review generation|
|Competitor monitoring tools|
|Comprehensive platform, including lifecycle marketing and pipeline management solutions|
**Disclaimer: This comparison is based on information that is publicly available. If something is inaccurate, please contact us to review and update.**
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