Challenges Agencies & Media Companies Face

Addressing the challenges your business is up against

Falling in love with your clients’ problems is a great approach to business. With technology’s increasing influence on consumer behavior, however, your clients’ problems are getting more complex. And now, so are yours.

To help them out, agencies and media companies are turning to digital solutions. But if you were like most of our partners, you’re probably encountering a list of challenges that make it difficult for a smooth transition.

14 Challenges Agencies & Media Companies Face

If you’re struggling with the following challenges, you’re not alone. How much of this sounds familiar?

Digital is hard to sell

Salespeople find it increasingly difficult to get local businesses to buy in to their offering.

Cost of sales is too high

Traditional selling methods don’t scale for digital dimes; time and resources are wasted on cold leads that aren’t ready to buy.

Digital gross margin is too low

Digital solutions come with high fixed and variable costs that create slim margins and low ROI.

Sales reps are hard to track and manage

Measuring your sales team’s true productivity and performance is difficult, if not impossible.

Marketing ROI is hard to measure

You crave comprehensive marketing analytics that measure your campaigns’ true ROI.

Lack of reporting

Clients demand complete transparency of their digital solutions with comprehensive performance reports.

Losing customer segments to low cost digital providers

It’s difficult to compete against new players who offer solutions that undercut you on pricing.

High client churn

Retaining customers is a challenge due to a variety of reasons, from pricing to support to competition.

Digital solutions are priced too high

Quality digital solutions are out of your clients’ monthly marketing spend.

Clients have varying needs

One digital package does not fit all; your current service model doesn’t accommodate for clients with various needs.

Scaling issues

Resources and services don’t scale to accommodate a growing client base.

Onboarding takes too much time

Large efforts are involved in implementing a new tool, not to mention training for all clients.

Multiple tools and vendors are hard to manage

Working with multiple solutions creates vendor clutter, disparity between tools and ongoing IT issues.

Integrating digital solutions is difficult

Too much time and effort is involved in integrating new solutions with existing ones.

Challenges Agencies Face ebook

Feeling overwhelmed yet?

Don’t be. Download the 14 Challenges Agencies & Media Companies Face eBook and discover real solutions to help you overcome them and achieve real ROI selling digital solutions.

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