Local search and its impact on business listings

What is presence management and how does it help local businesses?

 

Presence management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial.

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The more accurate and consistent a business’s listings on sites like Yellowpages.com, Dexknows, Judy’s Book and others, the higher on Google it will place. Fixing these listings is a minor chore with a major impact. The first Google result gets 53% of clicks, while the second receives only 15%.1

Whether or not a business is listed consistently on web directories, review sites and social networks will have a major impact on its local search engine rank. Most business owners aren’t aware of how many websites they’re listed on, and it’s common that these directories don’t provide customers with accurate information.

Monitor up to 90+ directories and industry review sites

Reputation Management monitors a majority of online directories, review sites and social networks. Sources are specific to the business’s category, so whether your clients are restaurants on UrbanSpoon or car dealerships on DealerRater, they’ll be sure to get the data they’re looking for.

Note: Some of our competitors claim they look at 100+ directory and review sources. A lot of these sites, however, have duplicated information, so businesses end up getting the same listings multiple times. By tracking core review sites and de-duplicating multiple finds, we deliver local businesses key information without the confusion.

With 85% of consumers having searched for a business online at least once in the past year,2 it’s clear that local businesses need to be listed correctly and consistently online. Vendasta’s Reputation Management solution makes it easy to:

  • Check listings across the web and correct for inconsistencies
  • Ensure that a business is listed on the places where their customers are looking
  • Receive alerts and reminders to deal with missing and incorrect listings
  • Climb local search rank with improving the consistency of data

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