What is presence management and how does it help local businesses?
Presence management is making sure that customers can find the right information about a business online.
Correct and consistent listings across directories, review sites and social networks is crucial.
The more accurate and consistent a business’s listings on sites like Yellowpages.com, Dexknows, Judy’s
Book and others, the higher on Google it will place. Fixing these listings is a minor chore with a major
impact. The first Google result gets 53% of clicks, while the second receives only 15%.1
Whether or not a business is listed consistently on web directories, review sites and social
have a major impact on its local search engine rank. Most business owners aren’t aware of how many
they’re listed on, and it’s common that these directories don’t provide customers with accurate
Monitor 40+ directories and industry review sites
Reputation Management monitors a majority of online directories, review
sites and social networks. Sources are specific to the business’s category, so whether your clients are
restaurants on UrbanSpoon or car dealerships on DealerRater, they’ll be sure to get the data they’re looking
With 85% of consumers having searched for a business online at least once in the past year,2 it’s clear that local businesses need to be listed correctly and
consistently online. Vendasta’s Reputation Management solution makes it easy to:
Check listings across the web and correct for inconsistencies
Ensure that a business is listed on the places where their customers are looking
Receive alerts and reminders to deal with missing and incorrect listings
Climb local search rank with improving the consistency of data