| Jul 11, 2017 | | 2 min read

Vendasta introduces Google Business Profile Insights into Listing Builder providing actionable customer insights to local businesses


Vendasta, the leading platform for selling digital solutions to local businesses announces they will now be providing local businesses insights into their Google Business Profile listings right from within their Listing Builder product. Combined with robust listing solutions and exclusive data, the most comprehensive listing solution on the market will now provide in-depth proof of performance and actionable insights.

Vendasta’s Listing Builder allows agencies to i ntroduce hundreds of local business owners to online presence management and other digital marketing solutions. By using this online management tool, local businesses can establish accurate business listings across the web and increase their chances of getting found in local search. Listing Builder is a free tool offered by Vendasta, with comprehensive upgrades available.

Local search is crucial for small businesses to succeed. Accurate and prominent listings in multiple online directories are an essential part of how local businesses get found online.  Google is the most important place for businesses and organizations to be listed. With a Google Business Profile, local businesses can manage their online presence across Google. Millions of business owners rely on this tool to reach new customers and manage their presence on Google Search and Maps.

With Google Insights in Vendasta’s Listing Builder, local businesses can view analytics and measure the performance of their Google Business Profile listing. Once their Google Business Profile account is connected, they will be able to view reporting for important online customer  activity such as:

  • Searches - how customers search for a business
  • Customer views - where customers view a business on Google
  • Customer actions - the most common actions that customers take on a business listing
  • Phone calls - when and how many times customers call a business
  • Driving direction requests - when and how many times customers request driving directions to a business

Google Insights in Listing Builder provides local businesses with a valuable customer insight at a glimpse.  “Business owners have access to tons of data, in fact, we like to say they are drowning in data but starving for insight,” says Vendasta CEO Brendan King. “Understanding that data and knowing how to use it to improve performance has always been the missing piece. We’re thrilled to be leading the way in creating the new marketing stack for local businesses.”

Learn more about Google Business Profile Insights in Vendasta’s Listing Builder.

Vendasta’s vision is to be the #1 platform for agencies to sell digital solutions to local businesses. Vendasta offers a marketplace of rebrandable products and a smart platform that empowers agencies to acquire, retain and grow customers. Over 2,000 platform customers with a combined salesforce of 8,500 strong use Vendasta to serve and market to millions of local businesses around the world. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing in North America by Deloitte the past 2 years. Listed on the Canadian Business Magazine’s Profit 500 and winner of numerous local business awards, including Business of the Year for 2016, Vendasta employs a growing team of 254 across Canada and the United States. For more information, visit https://www.vendasta.com

Media Contact Information:

Catriona Barcoe

Marketing Coordinator

+1 306 955 5512  ext. 153


About the Author

Catriona Barcoe is from Kilkenny, a city in the Southeast of Ireland. As the Manager of Marketing Operations at Vendasta, Catriona specializes in events, conferences, and multimedia. She has a degree in Communication Studies and a Masters of Science in Multimedia from Dublin City University.

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