About the Author

Dew Smith

Dew is the a former Managing Editor at Vendasta, but will also respond to "content juggler," "blog wrangler," and "internet explorer." Speaking in fluent pop culture references, and Googling at the speed of sound, she is always looking for new and innovative ways to stretch her creative muscles.

Latest Articles

February 14, 2017 | Scale

Innovation’s Key Driver: Speed to Market

If you had to pick, which factor would you say is more important as an agency: innovation or speed to market? Here’s the thing: it doesn’t matter how innovative or great a new product you’re going to offer is if you can’t get it to market before...

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Dew Smith | 5 min read
October 20, 2016 | Marketing

What is Programmatic Advertising?

The advertising world is full of jargon, and new phrases are always popping up. One new phrase you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come...

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Dew Smith | 4 min read
September 30, 2016 | Marketing

20 Email Marketing Campaigns that Hit the Mark

When Ray Tomlinson implemented the first email program in 1972, I doubt he would have predicted that it would become the communications and marketing beast that it is today. Like any form of communication, it’s been through quite the evolution, and...

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Dew Smith | 12 min read
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