Vendasta Blog

The Holy Grail – Monthly Recurring Revenue, with Sam Jacobs

Sam Jacobs, the Founder of Revenue Collective, joins George on the Conquer Local Podcast this week to compare notes on monthly recurring revenue and its effectiveness. Sam explains that not only does a product need to have market fit, but the product has to be ready and deliver value beyond a testing environment. He goes on to decode the notion that sales comes first, when in actuality it should start with product, then customer success, moving to marketing and demand generation, and then finally onto sales. Artificial intelligence is coming, but what does that mean for our beloved SDR? George and Sam explore the importance of the human connection when it comes to sales.

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