In an increasingly competitive digital services landscape, growing your agency revenue year after year requires both securing new clients and expanding your product offerings.
However, while these sound great on paper, we all know it’s not as straightforward as it looks: both of these activities can get expensive, especially when it comes to hiring the staff to manage your expanding client base and list of services.
Ideally, you want to maximize revenues while keeping costs in check so that you can enjoy a sizable portion of that revenue as profit. That’s where white-label services for agencies come into play.
White-labeling the right services can help you grow your agency’s revenue quickly without sacrificing quality or overstretching your costs.
Let’s dive into the white-label services that should be on your radar if you want to boost revenue and profit.
White-label 250+ products and services tailored for local businesses
1. PPC Advertising Services
PPC advertising is increasingly becoming non-negotiable for small and medium businesses (SMBs) across a vast array of industries. Whether your clients are in the ecommerce space, operate a brick-and-mortar business, or sell services, PPC advertising generates awareness and conversions.
It’s also a difficult area of digital marketing to DIY. It can be quite time-consuming and technical, making it incredibly easy to squander a marketing budget on ads that don’t deliver. This means that your clients are likely going to spend their digital advertising dollars somewhere; why shouldn’t it be with your agency?
White-label PPC enables you to offer a complex service that your clients need, without requiring you to invest in in-house staff to deliver. Since PPC is one area of digital marketing that can start generating profits for your clients as early as day 1, offering white-label digital advertising is a good way to prove your worth to new accounts.
The more profits they see as a result of your PPC efforts, the more they are likely to spend with you. The result? Happy clients and greater revenue for your agency.
2. Reputation Management Service
When it comes to making a buying decision, people still trust recommendations from their peers more than brands’ proclamations about themselves. In the internet age, these recommendations largely come in the form of reviews.
White-label reputation management solutions enable reviews to be collected across a wide range of websites, provide data-powered insights such as brand sentiment analysis, and enable business owners to read and respond to reviews from a single dashboard.
This not only saves time but also ensures that reviews don’t slip through the cracks, especially negative ones. By demonstrating their responsiveness and willingness to address negative feedback, your clients can turn a negative review into a demonstration of their excellent customer service and transparency.
By choosing a white-label solution, you can sell clients a completely rebrandable platform that looks and feels proprietary to your agency, elevating their perception and trust in your business.
Reputation management white-label services for agencies are excellent revenue maximizers because they require ongoing use. A business needs to have plenty of reviews that are both recent and positive to capture new customers who are on the fence. An ongoing reputation management service that generates reviews month after month helps them achieve this.
3. Website Design and Building Services
White-label website solutions can be sold to both new and established clients since it’s not unusual for a business to refresh its website every few years. While this service on its own might not generate huge recurring revenue month after month, it’s shouldn’t be overlooked when it comes to ensuring your list of products and services is designed to maximize your agency’s revenue.
It’s the perfect first service to sell to start-ups or small businesses that haven’t made the move to digital yet to demonstrate your capabilities, giving you the opportunity to offer additional services later on when you’re ready. This means that when it comes to growing your client list, white-label website design and building services are powerful tools in your arsenal.
Plus, managing a client’s website makes them stickier—it’s harder to move on to another agency.
They also lend themselves well to bundling with additional services. While a great website is a must for your clients, they also need to drive traffic to that website. You can start by selling them a website, then upsell with your PPC, SEO, and other white-label services for agencies.
4. SEO Services
Organic traffic is extremely valuable to businesses of any size, from small start-ups to their larger, well-established counterparts. While advertising can bring in quick conversions, any robust digital marketing strategy will balance advertising with SEO, which takes longer to develop but can have a very significant and long-term impact on a business’s bottom line.
SEO is a constantly evolving space, with frequent algorithm updates requiring businesses to regularly tweak their approach to ensure they reach the top of their search engine results pages (SERPs). By reselling white-label SEO services, you can ensure that the team delivering services on your behalf is completely up-to-date on the most recent developments in the space. This means consistent results for your clients and recurring revenue for your agency.
Tip: Read our How to White Label guide to discover how to resell services under your brand name.
5. Email Marketing
White-label email marketing services can be used to deliver a broad range of email services on your behalf for clients, from newsletters and sales campaigns to welcome emails and triggered emails. When it comes to ROI, email marketing has proven incredibly resilient despite plenty of new innovations in digital marketing over the years. Unique among marketing strategies, it gives your clients the ability to own their data.
The more valuable you can be to your clients, the likelier they are to allocate more of their marketing spend to your agency.
Being able to consolidate their budget with an agency that they can trust to deliver results across a range of services is appealing to all SMBs, no matter their size or industry. Adding email marketing to your portfolio of solutions is another way to maximize your revenue by becoming a partner that drives meaningful ROI.
6. Social Media
Being able to offer a complete marketing stack to your SMB clients is the best way to both land new clients and retain existing ones. White-label services for agencies make it possible to offer a truly complete portfolio of solutions without needing to hire in-house experts for every service.
Social media marketing is essential not just as a standalone method of building brand awareness and driving engagement, but also because of the way it interacts with other marketing strategies, particularly PPC.
If you’re offering white-label PPC (and you should be!), white-label social media marketing is a natural upsell. That’s because a significant portion of PPC spending goes to social channels, and by handling both the social media management and the ad campaigns for your clients, you can ensure a unified strategy. It’s the perfect pair of white-label services for agencies.
7. Content Writing
Offering white-label content creation gives you a natural upsell for your SEO services. On the SEO side, you can take care of your client’s technical and on-page SEO, listing management, and keyword research. Then, with content writing, you can put that keyword research to work by generating content that will help them climb the SERPs in their niche.
Content is such an essential component of both local and traditional SEO that any SMB that is serious about improving its SEO performance will recognize the value. By using white-label services for agencies to create content, you can increase your revenue with every SEO client, all without having to take on the costs of creating that content in-house.
Vendasta: Your One-Stop Solution for White-Label Services
Vendasta offers a comprehensive suite of white-label services designed to help agencies scale effortlessly while delivering top-tier digital solutions to their clients.
Whether you’re looking to expand your service offerings without the overhead of hiring new staff or want to provide a full marketing stack to your clients, Vendasta’s Marketplace has you covered. 
Here are a few reasons why.
Why Choose Vendasta for White-Label Services?
- Seamless Client Management: With Vendasta’s platform, you can manage all of your clients and their services from a single dashboard. This streamlines the workflow, allowing your agency to focus on what matters—growing your revenue and client base.
- Full White-Label Customization: Each service can be completely rebranded to align with your agency’s identity. From PPC and SEO services to social media management and content creation, your clients will experience a seamless, professional experience under your brand.
- Diverse Offerings for Recurring Revenue: Vendasta provides white-label solutions for all the digital marketing needs covered in this blog. From PPC advertising and reputation management to email marketing, SEO services, and content writing, you can offer a diverse portfolio that maximizes recurring revenue opportunities.
- Scalable Services with No Additional Overhead: Expand your offerings without adding internal resources. Vendasta’s expert teams handle the work behind the scenes, ensuring top-quality service delivery across all your client accounts.
By partnering with Vendasta, your agency can unlock new revenue streams, improve client satisfaction, and stay competitive in a fast-evolving digital landscape—all while keeping your overhead low.
Grow your agency with confidence, backed by Vendasta’s powerful white-label solutions. Request a demo today.
White-Label Services for Agencies FAQs
1. What are white-label services for agencies?
White-label services for agencies are third-party solutions that agencies can rebrand and resell as their own. This allows you to expand your service offerings, such as SEO, PPC, and social media management, without needing to hire in-house experts or increase operational costs.
2. How do white-label services help agencies scale faster?
White-label services remove the need to build teams from scratch, so agencies can take on more clients and projects immediately. Platforms like Vendasta provide ready-to-deliver, rebrandable solutions across marketing, sales, and fulfillment, helping agencies grow revenue while maintaining quality.
3. Which white-label services are most profitable for agencies?
The most profitable white-label services typically include SEO, PPC advertising, website design, reputation management, and social media marketing. These services generate recurring monthly revenue and help agencies retain clients long-term by delivering measurable ROI.
4. How does Vendasta support agencies with white-label services?
Vendasta provides a full suite of white-label solutions, including SEO, PPC, website design, reputation management, and content creation. Agencies can manage all clients, deliver services, and track performance from one branded platform, ensuring efficiency and scalability without increasing overhead.
5. Do clients know when agencies use white-label services?
No. With true white-label solutions, everything from the platform interface to client reports can be fully branded with your agency’s logo, colors, and domain. This ensures a seamless client experience that looks and feels 100 percent proprietary to your business.
6. What should I look for in a white-label service provider?
Choose a provider that offers proven expertise, scalability, and customization options. Key factors include service quality, transparent reporting, integrations, and dedicated support. Vendasta excels in these areas, giving agencies a trusted partner for long-term growth.
7. How much does it cost to offer white-label services?
Pricing varies depending on the provider and the services you resell. Some offer pay-as-you-go models, while others charge a subscription fee. Vendasta provides flexible pricing plans that let agencies scale up or down easily while maintaining profitability.
8. Can white-label services increase recurring revenue?
Yes. Many white-label services, such as SEO, social media management, and reputation management, are ongoing needs for businesses. By offering these through Vendasta, agencies can create consistent monthly income streams and boost client retention.
9. How can agencies ensure quality when using white-label services?
Partner with a reputable white-label provider that guarantees transparency and consistent delivery standards. Vendasta’s in-house fulfillment teams are experienced professionals who deliver high-quality results under your agency’s brand, backed by performance tracking and reporting tools.
10. Are white-label services suitable for small or niche agencies?
Yes. White-labeling levels the playing field by giving smaller or niche agencies access to enterprise-level solutions without the overhead. Whether you serve local businesses or specialized industries, Vendasta’s Marketplace offers scalable services tailored to your clients’ needs.
