The challenge: Managing emergency triage across a multi-location network
A multi-location veterinary group with nine clinics struggled to manage after-hours inquiries. The network included both standard practices and 24-hour emergency hospitals. Pet owners often searched for care at 9:00 PM or 10:00 PM when standard clinics were closed. Without a way to engage these web surfers in real-time, the group was losing potential clients to whichever competitor was available to answer a phone.
The solution: An “extra net” for 24/7 patient intake
Social Ordeals implemented a centralized AI Receptionist strategy to act as the primary intake for the entire nine-location network:
- Complex routing: The AI was trained to differentiate between locations; if a user contacted a standard clinic with an emergency, the AI was programmed to recommend the two 24-hour emergency locations.
- Centralized inbox: All conversations were funneled into a single location, allowing the client’s call center team to manage and clear the inbox from one spot.
- Late-night engagement: The bot was designed to capture contact information and answer service questions while the staff was home.
The results: $47k in monthly revenue with zero missed leads
The AI Receptionist immediately became a high-performing revenue channel for the veterinary group.
- Launch success: In October 2024, the bot generated $42,963 in revenue from 101 clients, 57 of whom were brand new to the practice.
- Sustained performance: By November 2025, the system continued to drive high volume, resulting in $47,698 in monthly revenue.
- Operational efficiency: The partner noted that the AI handled constant inquiries that would have otherwise required a massive increase in human headcount.
