Your business needs to be found on voice search
And in order to be found on voice search, you need a strategy, and you need it soon. Now is the time to capitalize on appearing in voice search. If you wait, consumers using voice assistants to find businesses will likely be told to go to your competitors because Siri, Google, and Alexa might not know that your business exists.
While voice search makes for great customer experiences, it can also improve a business’s SEO, granted you are taking the right actions. And the better your voice search SEO is, the more likely customers (or voice assistants) are to find your business. It’s important to keep in mind that voice search SEO is different than traditional web search SEO. Therefore, some factors that affect website rankings may or may not have the same effect on voice search – and vice versa.
While it may not seem obvious, voice search drives brand awareness and traffic to a business’s website. When voice assistants read results from search listings, it gives sites a shout out through a simple “According to ___”. For instance, if I asked my voice assistant, “Hey Alexa, how much is a new iPhone X?” Alexa will respond “According to the top result….” Additionally, depending on the voice assistant being used, the user may be directed to a search page on their cell phone where they begin to traditionally use the search engine to look at results, increasing website traffic and organic rankings. In either scenario, a purchase, or conversion, is more likely to occur.
Voice search will continue to rise
Voice search is still on the rise, and now you have the tools and knowledge you need to start ranking on key terms and phrases. Although voice search is still relatively new, the sooner your business appears there, the better (in order to get ahead of your competition). As competitors start to move into this space and voice search continues to change, it’s equally as important that your business has a voice strategy to adapt. As we’ve seen through many technological evolutions, marketers must continually change their strategies to keep up with what actions consumers are taking to make purchases.