| Jan 9, 2023 | | 7 min read

White label SEO dashboard: Why use it and what features to look for


The SEO industry is set to keep growing, even through the current downturn, to the tune of 20 percent per year (BusinessWire). You’ve heard your agency clients talk so much about SEO that you want to start offering it. Or maybe you’re tired of collecting data from different tools so you can report to your clients.Enter the white-label SEO dashboard.

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With an SEO dashboard, you can provide a bird’s-eye view of SEO performance and show your value. Here’s everything you need to know.

What is a white-label SEO dashboard?

You might be familiar with the idea of the SEO dashboard already. In essence, it’s a one-stop shop for seeing SEO performance. The dashboard displays all the essential information about any SEO campaign. It’s powered by real-time data collection, so you always have the latest insights.

So, what does a white-label SEO dashboard do? It’s the same as any other dashboard interface you’d use for SEO—except for the fact it includes your agency branding since it’s white label.

A white-label SEO performance dashboard still shares same insights about campaign performance. Instead of the vendor’s logo, your clients will see your agency’s name when they check performance stats.

Benefit of using a white-label SEO performance dashboard (for agencies and their clients)

A white-label SEO dashboard's biggest plus is that your clients get quality tools.

This is a win-win-win situation for you, the dashboard vendor, and your clients. The vendor has already spent time developing and perfecting white-label products. They know their tools work. You can then take those tools and deliver them to your customers. You can rest assured your agency clients are receiving the SEO tools and services they need.

Finally, your clients get real-time performance information from a name they trust (yours).

The white-label SEO reporting dashboard lets everyone see how your SEO work is doing. Since it uses real-time data, you and your clients can instantly know what’s working and what’s not. From there, it’s easy to make tweaks to improve performance.

Many of the white-label SEO automated dashboard options provide unique insights and actionable advice tailored to the client. This almost guarantees a higher degree of success. It also takes the guesswork out of SEO for your team and your clients, allowing them to make changes sooner.

The white-label SEO performance dashboard allows you to show your clients the proof that you’re delivering the work and the results as expected. That, in turn, lets you keep building trust with them. As an added bonus, the dashboard can also shine a light on opportunities to offer a client more services.

White-label SEO reports deliver more

Beyond showing clients real-time information, a white-label SEO reporting dashboard can also deliver branded reports.

These reports further your agency goal of increasing communication and transparency to build trust. They dig deeper into the numbers to build on proof of performance. They can also deliver more insights for your clients, as well as actionable advice.

Many SEO dashboards allow you to deliver reports on-demand or on a regular schedule, automatically to a client’s inbox. A white-label SEO reporting dashboard ensures that these reports always display your agency’s branding.

What features to look for in a white-label SEO dashboard

A white-label SEO dashboard pulls together information and makes it accessible to your clients. There are quite a few on the market, which can make it difficult to pick one.

Look for the following features as you research dashboards. It will help ensure the one you choose will give your clients what they need.

Ease of navigation

Any software tool you choose to offer your clients should be easy to use (UXPlanet). The same is true of an SEO dashboard. Dashboards collect a lot of information in one place, and it’s easy to get lost in the weeds. The white-label SEO dashboard should be easy to navigate, so clients find what they need without getting lost.

Keyword performance tracking

SEO is very much an exercise in pleasing algorithms, so you will always need to conduct keyword research. What are people searching for, and how can you direct them to your clients’ sites?

Keyword performance tracking lets you know if your efforts are paying off. If you don’t have performance tracking, it will be hard to tell if your SEO campaigns are having any effect. Make sure the white-label SEO dashboard you choose reports on keywords, including how many you’ve obtained the all-important #1 ranking for (Search Engine Journal).

Google Analytics integration

If an SEO dashboard doesn’t include Google Analytics integration, it’s probably not worth the investment. The dashboard gives your team and your clients at-a-glance information about campaign performance. Google Analytics is insightful and helpful for SEO (Forbes), but the point of a dashboard is to pull everything together in one place. If you have to check Google Analytics for more details, then the dashboard isn’t giving clients what they need.

Look for a white-label SEO performance dashboard that has Google Analytics integrated. That way, you know the dashboard really is the one-stop shop for measuring SEO success.

3 best white-label SEO dashboards and tools

Now that you know what to look for in a white-label SEO dashboard, you’re wondering which ones are best. We picked our top 3 to help narrow the field and get you started.

1. Marketgoo provides flexibility

Marketgoo is a flexible platform that offers customizable solutions. With it, you can deliver bundles of front-end tools as unique as each of your clients. The white-label option lets you brand your own tools as well.

Marketgoo’s biggest advantage is how well it integrates with other products. An example is its WordPress plugin. With it, you can add Marketgoo to any WordPress Hosting plans you already offer to your clients.

2. Boostability is the top pick for SMBs

There’s a reason Boostability is the world’s #1 SEO software for SMBs. The company offers an easy-to-navigate dashboard, which includes full Google Analytics integration. Tracking of tasks and campaigns allows you to see what’s done and what needs to be done, and assign someone to get it done.

Boostability backs their dashboard with a suite of white-label SEO services. With both of those options in the mix, you have a recipe for top-notch campaign performance for your clients.

3. HikeSEO appeals to DIYers

Simplicity is the philosophy behind everything HikeSEO does. The platform was built with the DIYers in mind. As a result, their white-label SEO dashboard is easy to navigate and even easier to use.

HikeSEO also brings solutions together under one portal. Your team doesn’t need to run around collecting data from a bunch of different tools.

If you’ve been turning customers away because they don’t have the budget, HikeSEO could be the solution you need (HikeSEO). The platform allows you to set up your clients with a dashboard that lets them manage their own SEO. It even includes access to the HikeSEO Academy, which helps them upskill and run more successful campaigns. Best of all, it’s all white label, which means the platform is under your agency brand name.

Power up SEO with the right dashboard options

A white-label SEO dashboard can help you do more for your clients. With the right one, you can do everything from offer unique insights to give clients more freedom in managing SEO.

No matter which dashboard you add to your agency’s SEO arsenal, one thing is for sure: You and your clients will see even more SEO success when you have a dashboard at your fingertips.

About the Author

Solange Messier is the Content Strategy Manager at Vendasta. Solange has spent the majority of her career in content marketing helping companies improve how they connect with their prospects and customers. Her diverse background includes magazine publishing, book publishing, marketing agencies, payment processing, and tech. When she's not working, Solange can be found spending time with her family, running, and volunteering.

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