The trick to making web design, development, and hosting a profitable component of your digital offerings is being able to resell websites at scale.
Yes, clients may be willing to pay well for a great website, but if it takes a great deal of time and internal resources to deliver, the payoff may not be worth it.
Vendasta’s Website Pro hosting platform solves this problem by enabling you to create websites in as little as a few days. You can resell websites, upsell complementary services to your clients, and spend more of your time focusing on your sales pipeline (instead of trying to navigate complicated website platforms).
Leverage a suite of web hosting tools to do the heavy lifting for you
What is Website Pro?
Website Pro is your secret weapon for building and reselling beautiful, responsive websites at scale. It’s an ecommerce website builder and hosting platform that you can use to resell websites to clients in order to offer the perfect solution for their needs. With Website Pro, you can offer a variety of website fulfillment services, including:
- A low-cost, do-it-yourself (DIY) solution, perfect for startups with a limited budget that want to create their own ecommerce stores or websites (no coding required!).
- A complete website that you can create in house quickly and resell at a profit.
- Fast and secure website hosting as a web hosting business
- A more complex project for clients with unique requirements, which you fulfill through a white-label team.
Website Pro is powered by WordPress, the most widely used platform in the world, with ecommerce functionality from WooCommerce. Clients can receive a fully functional website where they can easily add their products and services so they can start selling.
With the built-in Elegant Themes Divi page builder, you, your clients, or your white-label team can create truly one-of-a-kind websites by dragging and dropping modules and sections in place. Or, clients can choose from a range of beautiful, responsive templates built for their specific industry. This is a great idea if they are in a rush to start selling online. It makes it easy to resell websites quickly.
Whether your clients sell physical products, digital products, services, appointments, e-learning courses, or just about anything else, there’s a customizable template for their needs.
How to resell websites
Website Pro makes it possible to deliver your product—gorgeous, custom eCommerce websites—at scale.
But what about selling those beautiful websites?
How can you use Vendasta and Website Pro to differentiate yourself from digital agencies and other competitors with similar offerings, so you can sell website services reliably and efficiently?
Preparing for your pitch
To maximize the number of prospects that successfully convert to paying web design clients, it’s important to do some homework before reaching out to them. This will help you demonstrate an understanding of your prospect’s needs and goals, and position yourself as a solution.
A good place to start is with a page load test. A free online tool like GTmetrix can be used to test the loading speed of their current site.
When it comes to loading speeds, every second is critical. According to Google, as page load time increases from 1 second to 3 seconds, the bounce rate increases by 32%. That’s a huge number of visitors (prospective paying customers!) who disappear into thin air because of an extra 2 seconds of loading time.
Knowing your prospect’s page load speed gives you a data-informed starting point for your conversation.
Next, get to know their website. You don’t have to be a web design expert yourself to catch things about it that could be better from a user perspective. You are, after all, a user. Evaluating competitor websites for features that could benefit your prospect can help you offer some potential solutions when you do finally make your pitch.
Your pitch
Now that you’re familiar with your prospect’s website and load speeds, you can begin an informed conversation.
Go over what you discovered in your research, and let them know that you have a range of solutions for many budgets to bring their website to the next level.
Once you have a conversation going, you can also address some of the common concerns that web design clients have.
One of the major problems small and medium businesses (SMBs) run into when it comes to web design is a lack of follow-up and maintenance. They might pay thousands of dollars for a website, but no matter how great a site is, some ongoing maintenance is required. Whether it requires design updates or plugin updates, sooner or later, they need professional help again. But most web designers don’t necessarily offer regular maintenance, focusing instead on new projects.
With Vendasta and Website Pro, you can offer support whenever they need it. You don’t have to have an in-house team of website developers or support specialists since you can fulfill any maintenance duties through our white-label team.
You can also position yourself as a well-rounded one-stop shop where they can get other products or services they may need to complement their new website, such as SEO or social media services. Through Vendasta, you can offer a range of services, helping your business stand out from competitors with more limited capacities.
Your key differentiators
With reselling Website Pro, you have some important points of differentiation to set you apart from the competition.
Websites are backed up to the Google Cloud platform daily, offering the best security and peace of mind in the industry. Client data will be safe, and if anything goes awry with their website, there’s always a recent backup they can restore from.
You can also confidently provide ongoing support for design upgrades or web maintenance. Rather than having to hire someone who didn’t build the website to handle maintenance, clients can rest assured that everything is running smoothly with regular checkups.
Finally, you can give them tools to alter their site as needed, either on their own or with your help. With the Elegant Themes Divi Builder, clients can be empowered to update layouts or content without any coding experience. Most web designers simply hand off a site that can’t be customized again without significant spending, so prospects will appreciate this do-it-yourself (DIY) option.
Increase client value with upselling
Reselling websites is a great way to land new clients because every business needs a quality website these days. However, there is plenty more you can offer after the initial site design.
In addition to ongoing website hosting and maintenance, clients may need a range of custom options depending on their business.
Examples of upsells you can offer include:
- Live chatbot to enhance their customer service and UX
- Appointment scheduling for fitness studios, hair salons, and any other business that offers customer-facing appointments
- Reviews widgets to collect valuable social proof, both on site and around the internet
- SEO and PPC ads management to drive traffic to their new website.
Once the door is open with web design, the sky is the limit in terms of other services you can offer.
White-label fulfillment
To resell websites at scale, leverage Vendasta’s Marketing Services white-label fulfillment team.
If the pandemic taught us anything, it’s that it has never been more important for a small or medium business (SMB) to be online. No matter what a business does or sells, there is huge value in having a website. Vendasta’s Website Pro platform, coupled with our white-label fulfillment team, makes it easy for agencies to set their SMBs up with functional, easy-to-navigate websites that reflect their brand and showcase their services in the best light.
Resell Websites FAQs
1. What does it mean to resell websites with Vendasta’s Website Pro?
Reselling websites means offering clients professional, hosted WordPress sites under your brand while Vendasta powers the infrastructure. You focus on selling and client relationships while Website Pro handles hosting, security, backups, and performance.
2. How fast can I build and resell a website using Website Pro?
Most sites can be built in a few days thanks to ready-to-use templates, the Divi drag-and-drop builder, and built-in WooCommerce tools. This speed helps you deliver more projects in less time and grow your recurring revenue quickly.
3. Do I need coding experience to resell websites successfully?
No. Website Pro includes a visual builder and managed WordPress tools that eliminate technical complexity. You can create sites yourself, let clients DIY, or outsource everything to Vendasta’s white-label team while still selling under your own brand.
4. What kinds of websites can I build with Website Pro?
You can build ecommerce stores, service-based websites, booking sites, membership sites, and digital product storefronts. Templates are available for dozens of industries, making it easy to launch sites tailored to SMB clients.
5. What makes Website Pro different from other web builders?
Website Pro combines WordPress, WooCommerce, Google Cloud hosting, daily backups, security monitoring, and optional white-label fulfillment. This creates a full ecosystem for scale—not just a website builder—so your business can deliver fast, secure sites with minimal overhead.
6. Can I offer website maintenance without hiring developers?
Yes. Vendasta’s white-label Website Services team can handle updates, fixes, redesigns, plugin management, and ongoing maintenance under your brand. You keep the client relationship while our team does the behind-the-scenes work.
7. How do I pitch website services more effectively?
Run a page-speed test, review the client’s current site, and identify issues with UX, load time, mobile responsiveness, or conversion flow. Use this data to show what they’re losing—then present Website Pro as your faster, more reliable alternative.
8. What upsells pair best with resold websites?
High-performing upsells include hosting packages, SEO, PPC, chatbot tools, appointment booking, review widgets, and monthly maintenance plans. Each add-on increases recurring revenue and turns one-time projects into long-term clients.
9. How does Website Pro improve site performance for SMBs?
Sites are hosted on Google Cloud with fast caching, global availability, and daily backups. This gives SMBs better speed, reliability, and uptime than most low-cost hosting providers—key factors that impact SEO and conversions.
10. Can I scale website reselling without adding internal staff?
Absolutely. Website Pro was built for scale. You can manage dozens or hundreds of sites through a single dashboard, let clients self-serve, or rely on Vendasta’s white-label team. This lets you grow your offerings without hiring designers or developers.
