Taking The Review Management High Road: Avoid Review-Gating

Posted on by

We have witnessed a trend in review management where more businesses are practicing review-gating. What exactly is review-gating? Review-gating is when a business filters, suppresses or censors negative reviews and only allows positive reviews to be published on review sites. Review-gating is just as bad as review-stuffing. Stemming from its cousin “keyword stuffing,” review-stuffing is… Read More

Top 10 Review Websites to Get More Customer Reviews On

Posted on by

So what’s the big deal about business reviews? Well, more than 88% of online shoppers incorporate reviews into their purchase decisions. Businesses are told to get more reviews on review websites to keep attracting new customers. And, as consumers, we are constantly being asked to leave a review for almost every transaction we complete. Two big… Read More

The 7 Fundamentals of Reputation Marketing

Posted on by

In 2011, Google presented a profound new concept to describe consumer behaviour online.  Coined the “Zero Moment of Truth”, the concept sought to describe a new paradigm of shopper activity where online research prior to buying plays an integral part of the buyer’s journey. As genuinely profound ideas tend to go, as soon as you… Read More

[Infographic] How to Respond to Positive Reviews

Posted on by

Unless you’re Joan Jett, a bad reputation is something your clients should care about. A good or bad reputation could mean the difference between a business thriving and expanding, and closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook… Read More